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Adelaide: IGNITION SA Marketing Basics for Creatives

October 9 @ 9:30 am – 4:30 pm Australia/Adelaide

A promotional graphic for "Ignition SA: Marketing Basics for Creatives." The left side shows an overhead view of a diverse group of people collaborating at a wooden table covered in charts, color swatches, and a tablet. The right side features bold white and orange text on a black background, detailing a workshop and networking event on 9 October at Nexus Arts Adelaide. Logos for Creative Plus Business, Nexus Arts, and the Office for Small & Family Business are at the bottom.


REGISTER NOW – PAY WHAT YOU CAN

Marketing is one of the least understood (and enjoyed) aspects of running a creative business, but there is a simple solution – take out the sales and focus on the strategy. ‘Marketing Basics for Creatives’ is a whole day workshop that looks at a practical and simple six-step marketing approach that has been specifically designed by creatives to take the pain out of promotion. We’ll also take a deep dive into digital marketing and old-school tactics.

You will learn about the following:
+ Re-imagining traditional marketing in a way that makes sense for creativity and the arts.
+ Getting the foundational elements of “YOU” marketing right, without the terror of a deadline. 
+ Understating the breadth of our ‘customers’, from clients to funding bodies to audience.
+ Knowing and learning from our peers, and from word-of-mouth.
+ Choosing the best digital and ‘old school’ tactics to help achieve your marketing goals. 

Who is presenting?

Monica Davidson – Monica Davidson is an award-winning expert on the creative industries, who began her professional life as a freelance journalist, performer, and filmmaker. Monica has a Masters degree in Screen Arts and Business from AFTRS, and was appointed as Australia’s first Creative Industries Business Advisor in 2013. In 2016 Monica founded the social enterprise Creative Plus Business, an organisation dedicated to educating creatives about small business skills, financial literacy and marketing.

WHAT’S IGNITION SA?

IGNITION SA is a new program of learning opportunities, mentoring, resources, and online experiences designed to enhance the professional development and wellbeing of South Australia’s creative professionals.

Every participant in IGNITION SA Events gets lifetime access to a dedicated Dropbox folder jam-packed with additional resources and helpful links, practical Workbooks to assist with the interactive elements of the workshops, access to additional free webinars to supplement the material covered in the workshop AND the rest of the IGNITION SA program!

WHAT’S CREATIVE PLUS BUSINESS?

We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help by sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice.

REGISTER NOW – PAY WHAT YOU CAN

VENUE: Nexus Arts, Lion Arts Centre, 68 North Terrace, Adelaide SA 5000, Australia

Accessibility: if you have any access requirements, please email hello@creativeplusbusiness.com

Want to know more about IGNITION SA?

Visit the IGNITION SA webpage here, where you can also sign up to the IGNITION SA newsletter so you don’t miss the latest news and events happening in South Australia. Download the IGNITION SA Program guide and information here.

Presented by Creative Plus Business with support from the Government of South Australia’s Office for Small and Family Business and the South Australian Small Business Strategy 2023 – 2030.