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Beginners Guide To Marketing

December 2, 2020 @ 6:00 pm 8:00 pm

HATE SELLING? TRY STRATEGY INSTEAD.

Marketing is one of the most despised and least understood aspects of running a creative business and being an arts entrepreneur. Most creatives hate to sell, and would rather be making than hustling. There is a simple secret to making marketing more palatable – understanding the strategy behind the sales. Our seven steps to marketing success will make a huge impact on your creative career, and help take the pain out of promotion. Beginners Guide To Marketing is a down-to-earth and enjoyable 2-hour workshop specifically designed for creative professionals.

We’ll  examine:
+
The key elements of a successful marketing campaign;
+ How to understand clients, customers and competitors;
+ The deeper side of word-of-mouth;
+ How to choose your tactics … and much more!

Our Beginners Guide to Marketing workshop is tailored specifically to creative people who are (or want to be) self-employed, from students and start-ups to experienced freelancers and arts organisations.

What do I get? 
All participants of this workshop also receive:
+ Lifetime access to a dedicated Beginner’s Guide to Marketing dropbox folder full of additional resources and help;
+ Access to a dedicated webinar channel with more in-depth explorations of chosen marketing topics;
+ A webpage full of free links and resources to help them make the most of marketing.

NSW – You also get free advice! 
All NSW participants are entitled to 4 x 1-hour CHAT sessions, with a creative industries business advisor, 100% subsidised by Business Connect and therefore at no cost to you (no, there’s no catch!).

Who should enrol? 
This workshop is ideal for recent graduates, freelancers, creative entrepreneurs and anyone struggling with the marketing of their creative practice.

Who is presenting?
Lillie Brown is a freelance marketing strategist and Marketing Manager of Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative brains to digest. She walks clients through a comprehensive planning process to create simple to understand and actionable strategies to help them fulfil their vision. Lillie has been the Marketing Manager of Creative Plus Business since 2018, and is invaluable in helping build our social enterprise to a national scale!

What is Business Connect? 
Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start or grow your small business. Creative Plus Business provides confidential, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program.

What’s Creative Plus Business?  
We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness, tempered with a kind heart and a big dose of professionalism, is the key to helping creative people understand the boring basics of business.

Details

Date:
December 2
Time:
6:00 pm – 8:00 pm
Cost:
Free
Event Category:
Website:
https://business-connect-register.industry.nsw.gov.au/pages/Event3.html?id=f6257982-32fd-ea11-a973-00155d64136d&type=undefined