GOSFORD: Creative’s Guide to Branding

IN PARTNERSHIP WITH CENTRAL COAST COUNCIL’S CREATIVE+LABS

Personal and professional branding is an essential marketing tool for creative practitioners, but understanding and creating branding can be a challenge.

Branding can be a tricky concept to comprehend, and many creative freelancers and arts professionals don’t understand how to make it work. In a crowded marketplace full of mixed promotional messages, a compelling personal and professional brand can help a creative practitioner, organisation or arts business stand out from the crowd. Creatives who make the most of their branding can build a loyal community of audience, clients and customers that are engaged and interested, willing to spend money, and happy to spread the word.

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With a specific focus on the arts and creative industries, this FREE workshop covers:

+ The definitions of branding, and how it applies to people working in the creative industry.

+ How to understand branding as it applies on a personal and professional level.

+ Your Core Values, how to define them as they make all the difference.

+ Discussion of your Personal Brand, and how it applies to creative practitioners.

+ An introduction to Colour Theory and why it helps to communicate your brand.

+ Extending from the personal into a Business, Organisational and/or Creative Brand.

+ ‘Brand Pillars’, the practical steps to help participants bring their branding A-Game

Creative’s Guide to Branding is a collaborative workshop and participants will be encouraged to ask questions, share experiences and ideas, make connections and foster peer relationships.

What do I get? 
All participants of this workshop also receive:

+ Lifetime access to a Dropbox folder jam-packed with additional resources helpful links.

+ Access to additional free webinars to supplement the material covered in the workshop.

+ A Workbook to assist with the practical elements of the workshop.

Who is presenting?
Brooke Scobie – Brooke Scobie lives on Darkinjung land as a queer First Nations single mum, writer, podcaster, business mentor, and dedicated artist manager. With over 15 years working in the community services sector and a half-decade within the arts, Brooke seamlessly marries their passion for creative expression with a profound understanding of the needs of community. They have been published widely as a poet and writer, clinching 2nd place in the 2020 Judith Wright Poetry Prize.

What’s CREATIVE PLUS BUSINESS?

We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help by sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice.

Accessibility: if you have any queries or access requirements, please email hello@creativeplusbusiness.com

Venue: Gosford Regional Gallery, 36 Webb St, East Gosford NSW 2250

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