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LAKE MACQUARIE: Creative’s Guide to Branding

March 15 @ 10:00 am – 12:15 pm

Alt text: A person with short black hair is sitting at a wooden desk, working on a digital tablet with a stylus. An open sketchbook with drawings is on the desk beside the tablet. The person has several tattoos on their arms and is focused on their work. A large green plant is in the background. In the bottom right corner, there is a logo with the text "Service NSW Business Connect Approved Provider" along with the NSW Government logo.

This is a CREATIVE PLUS BUSINESS event in partnership with Lake Macquarie City Council as part of their LIVE and LOCAL professional development day.

Personal and professional branding is an essential marketing tool for creative practitioners, but understanding and creating branding can be a challenge.

Branding can be a tricky concept to comprehend, and many creative freelancers and arts professionals don’t understand how to make it work. In a crowded marketplace full of mixed promotional messages, a compelling personal and professional brand can help a creative practitioner, organisation or arts business stand out from the crowd. Creatives who make the most of their branding can build a loyal community of audience, clients and customers that are engaged and interested, willing to spend money, and happy to spread the word.

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With a specific focus on the arts and creative industries, this workshop covers:

+ The definitions of branding, and how it applies to people working in the creative industry.
+ How to understand branding as it applies on a personal and professional level.
+ Your Core Values, how to define them as they make all the difference.
+ Discussion of your personal brand, and how it applies to creative practitioners.
+ An introduction to Colour Theory and why it helps to communicate your brand.
+ Extending from the personal into a Business, Organisational and/or Creative Brand.
+ ‘Brand Pillars’, the practical steps to help participants bring their branding A-Game

‘Creative’s Guide to Branding’ is a collaborative workshop and participants will be encouraged to ask questions, share experiences and ideas, make connections and foster peer relationships. 

What do I get?
All participants of this workshop also receive:

+ Lifetime access to a Dropbox folder jam-packed with additional resources and helpful links.
+ A practical workbook to assist with the interactive elements of the workshops.
+ Access to additional free webinars to supplement the material covered in the workshop.
+ The possibility of further one-to-one business advice, mentoring and support from one of our creative industries business specialist advisors. We have a whole team ready to help!

Join us for the day!
Join us for lunch (included when you book both workshops) and to meet fellow creatives!

+ 10:00am ‘Creative’s Guide to Branding’ workshop with Creative Plus Business
+ 12:00pm Enjoy a light lunch and join us to hear a short presentation by Alex Wisser from Cementa Festival 
+ 1:45pm ‘Networking Tips for Creatives‘ short workshop with Creative Plus Business
+ 2:45pm Workshops conclude

Who is presenting?
Cat Dibley – Cat Dibley is a national and international creative producer with over 10 years’ experience producing dance, theatre, tours, and festivals. She has worked at major theatre companies across Australia, Europe, and the US and founded a theatre company in 2011, producing many shows under this banner for mainstage companies, festivals, and large-scale national tours. Cat has worked as a creative consultant, story producer, screen development producer, educator and mentor.

What is CREATIVE PLUS BUSINESS?
We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help by sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice.

Accessibility: if you have any access requirements, please email fiona@creativeplusbusiness.com

Venue: Warners Bay Theatre, Lake Street, Warners Bay

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What is Service NSW Business Connect? 
Service NSW Business Connect provides free, independent, tailored business advice from experienced advisors in one‑on‑one sessions. We offer practical insights and business skills development. Services also include events and resources on a range of topics for small business.

Creative Plus Business is an approved independent provider for Service NSW Business Connect.

This professional development event is delivered as part of the Live and Local program. Live and Local is presented by Lake Macquarie City Council in partnership with the Live Music Office, OneMusic Australia and APRA AMCOS. This project has been assisted by the Australian Government through Music Australia.