PRESENTED IN PARTNERSHIP WITH CENTRAL COAST COUNCIL
Marketing is one of the most despised and least understood aspects of running a creative business and being an arts entrepreneur. Most creatives hate to sell, and would rather be making than hustling. There is a simple secret to making marketing more palatable – understanding the strategy behind the sales will make a huge impact on your creative career. This down-to-earth and enjoyable workshop explores the mystery behind the marketing magic, specifically for creative professionals.
We’ll also examine:
+ the key elements of a successful marketing campaign;
+ how to understand clients, customer and competitors;
+ the deeper meaning of word-of-mouth marketing;
+ the importance of social media;
+ how to make a website with impact … and much more!
What do I get?
All participants of this workshop also receive:
+ Lifetime access to a dedicated Beginners Guide to Marketing Dropbox folder full of additional resources and help;
+ Access to a dedicated webpage full of links and resources to help them get ahead in their creative business.
Who should enrol?
This workshop is ideal for recent graduates, freelancers and anyone struggling with the marketing of their creative practice.
Who is presenting?
Business advisor and creative industries expert Monica Davidson from the Creative Plus Business Group. Monica is a writer and filmmaker by trade who learned how to run a successful creative business and now shares that knowledge with others. In her workshops Monica discusses her own experiences, and shares examples from the 900-plus people she has mentored through the process of starting and building their creative businesses.
What’s Creative Plus Business?
We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness, tempered with a kind heart and a big dose of professionalism, is the key to helping creative people understand the boring basics of business.
Accessibility: if you have any access requirements, please email email@example.com
Note: This workshop will take place on Zoom. You will receive the Zoom link in an email prior to the workshop. Note: this workshop will not be recorded.