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ONLINE (NSW): Creative’s Guide to Social Media

August 20 @ 12:00 pm 2:00 pm

Alt text: A person with long brown hair and glasses is sitting at a desk, holding a smartphone in one hand and looking at it while smiling. There is a laptop in front of them on the desk, along with various art supplies such as paintbrushes and pens. The person is wearing a white shirt. In the bottom right corner, there is a logo with the text "Service NSW Business Connect Approved Provider" along with the NSW Government logo.

Social media is everywhere, as are tips and tricks to use it for business. What are the best ways for creative and arts professional to use this powerful marketing tool?

Social media is a complex and challenging marketing tool for a lot of creatives, as it can be very difficult to find a balance between constantly updating the world just about themselves, and ignoring the platforms entirely! Creative’s Guide to Social Media is a friendly, up-to-date and interactive online workshop for beginners that covers the basics of how to kickstart marketing using social media, with a focus on the main tools at your disposal and the strategy behind the socials.

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With a focus on people selling in the arts and creative industries, you will learn:

+ A new and different definition of social media to consider for the arts and creative marketing.

+ The basics of social media marketing, regardless of which platform you choose.

+ The strategic process behind using social media for marketing, including R.O.I.

+ Understanding audience, and finding out what your followers and fans want and need.

+ Choosing the right social media, from the most used and popular platforms right now.

+ Content creation tips and ideas for all the most popular platforms.

+ Using other methods, and staying up to date.

Resources and templates will also be provided to create a social media marketing action plan.

Creative’s Guide to Social Media is a collaborative online workshop and participants will be encouraged to share experiences and ideas, make connections and foster peer relationships.

What do I get? All participants of this workshop also receive:

+ Lifetime access to a Dropbox folder jam-packed with additional resources and helpful links.

+ A One-Page Marketing Plan template to assist with the practical elements of the workshop.

+ Access to additional free webinars to supplement the material covered in the workshop.

What’s CREATIVE PLUS BUSINESS?
We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help by sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice.

Who is presenting?
Lillie Brown – Lillie Brown is a freelance marketing strategist and digital marketing consultant for Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative brains to digest. She walks clients through a comprehensive planning process to create simple to understand and actionable strategies to help them fulfil their vision – including Creative Plus Business!

What is Service NSW Business Connect? 
Service NSW Business Connect provides free, independent, tailored business advice from experienced advisors in one‑on‑one sessions. We offer practical insights and business skills development. Services also include events and resources on a range of topics for small business.

Accessibility: if you have any access requirements, please email hello@creativeplusbusiness.com

This workshop will take place on Zoom. You will receive the Zoom link in an email from Creative Plus Business prior to the workshop. 

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Creative Plus Business is an approved independent provider for Service NSW Business Connect until June 2025.