IN PARTNERSHIP WITH PENRITH CITY COUNCIL
Marketing is one of the most despised and least understood aspects of running a creative business and being an arts entrepreneur. Most creatives hate to sell, and would rather be making than hustling.
There is a simple secret to making marketing more palatable – understanding the strategy behind the sales will make a huge impact on your creative career. This down-to-earth and enjoyable workshop explores the mystery behind the marketing magic, specifically for creative professionals.
We’ll also examine:
+ The key elements of a successful marketing campaign;
+ How to understand clients, customer and competitors;
+ The deeper meaning of word-of-mouth marketing;
+ The importance of social media;
+ How to make a website with impact … and much more!
Our Creative’s Guide to Marketing workshop is tailored specifically to creative people who are (or want to be) self-employed, from students and start-ups to experienced freelancers and arts organisations.
What do I get?
All participants of this workshop also receive:
+ Lifetime access to a dedicated Creative’s Guide to Marketing dropbox folder full of additional resources and help;
+ Access to a dedicated webpage full of links and resources to help them get ahead in their creative business.
Who should enrol?
This workshop is ideal for recent graduates, freelancers and anyone struggling with the marketing of their creative practice.
Who is presenting?
Monica Davidson is an award-winning expert on the creative industries, who began her professional life as a freelance journalist and filmmaker. In 2014 Monica completed her Masters degree in Screen Arts and Business at AFTRS, and was appointed as the first NSW Creative Industries Business Advisor by the Department of Industry. Shortly after she founded the social enterprise Creative Plus Business, which is dedicated to educating creative people about small business and marketing skills. In 2019, Monica was awarded the QUT Creative Enterprise Australia award for being a Creative Trailblazer that “advocates, mentors, donates, educates and advises within Australia’s creative economy”. Monica continues to work as a writer, filmmaker and occasional performer.
What is NSW Business Connect?
Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business. Creative Plus Business provides confidential, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program.
What’s Creative Plus Business?
We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness, tempered with a kind heart and a big dose of professionalism, is the key to helping creative people understand the boring basics of business.
Accessibility: if you have any access requirements, please email email@example.com
Venue: Borland Lounge, Joan Sutherland Performing Arts Centre, 597 High St, Penrith NSW 2750
This workshop is sponsored by NSW Business Connect, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start, run, adapt or grow your small business.