First impressions matter, and your website is often the first point of contact people have with your business. Many people erroneously set up their websites like a gallery, a passive testament to their creative work. Applying a strategic lens to the design and functionality of your website is the key to creating a high-performing website that has an impressive user experience, generates leads, and importantly, converts.
With so many websites missing the mark, what does your need in order to reel your audience in, encourage action, and sell more?
Lillie Brown will be joined by campaign marketer Mia Fileman for a conversation-style webinar to discuss how to build a high-performing website.
A 60-minute panel webinar with our creative industries experts (which you can access later if you want), plus lifetime access to additional resources on our website containing more resources to support your learning.
Who should sign up?
Creative and arts practitioners, freelancers, start-ups, students and arts entrepreneurs from beginners to established (International sign-ups welcome!). We also welcome curious hobbyists and people from outside the arts.
Lillie Brown is a freelance marketing strategist and Marketing Manager of Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative brains to digest. She walks clients through a comprehensive planning process to create simple-to-understand and actionable strategies to help them fulfil their vision – including Creative Plus Business!
Mia Fileman is a professional marketer with 21 years of experience as a Brand Manager, Agency Director and Creative Strategist. She’s the Founder of Campaign Del Mar, a marketing education platform for entrepreneurs and emerging marketers. Mia is the host of the Got Marketing? Podcast and a widely published marketing expert. She has written for Social Media Examiner, Mumbrella and Smart Company, among many others.
What is NSW Business Connect?
Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you to start, run, adapt or grow your small business. Creative Plus Business provides confidential, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program.
What’s Creative Plus Business?
We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness, tempered with a kind heart and a big dose of professionalism, is the key to helping creative people understand the boring basics of business.
Accessibility: if you have any access requirements, please email firstname.lastname@example.org
This webinar will take place on Crowdcast. You can sign up to the webinar via the link below.
This webinar is sponsored by NSW Business Connect, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start, run, adapt or grow your small business.