WEBINAR: The Future of Social Media

Do you ever feel like you can’t keep up with the constant changes on social media? When you’re trying to market your business, the constant changes on social media can feel overwhelming and disheartening. The social media landscape is constantly evolving—change is the only thing that is guaranteed.

In this webinar, Lillie Brown will be joined by digital marketing expert Jordan Lomax for a conversation-style webinar to discuss what the future of social media looks like and how artists and creatives can leverage this landscape to their advantage and build an engaged and committed following.

We’ll explore:
+ The evolving nature of social media
+ How content types are changing and what you can do to minimise your content creation load
+ What creatives need to do on social to achieve their business goals
+ Trends—friend or foe?
+ Predictions for social media
+ The reality of censorship and shadowbanning

We’ll share a bunch of resources to help you stay up to date and keep track of changes and you’ll have the opportunity to get your questions answered by our expert presenters.

What’s Included? 
A 90 minute webinar with our creative industries experts (which you can access later if you want), plus lifetime access to additional resources on our website containing more resources to support your learning.

Who should sign up? 
Creative and arts practitioners, freelancers, start-ups,  students and arts entrepreneurs from beginners to established (International sign-ups welcome!). We also welcome curious hobbyists and people from outside the arts.

Who’s hosting?  
Lillie Brown is a freelance marketing strategist and Marketing Manager of Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative brains to digest. She walks clients through a comprehensive planning process to create simple to understand and actionable strategies to help them fulfil their vision – including Creative Plus Business!

Jordan is an experienced Digital Marketing Manager, as well as graphic designer, with a broad portfolio of previous clients across many different industries, including fashion, tech, music, travel, e-commerce and food. She has worked on both client and agency side for the likes of Spotify, Shopbop and OMD, as well as freelancing for many other high profile brands, developing and implementing their digital marketing strategies. Jordan now runs The Social Lab—a social, web and design agency servicing a range of clients, big and small. Outside of this, she is a freelance designer, digital strategist, teacher and is both Lead Instructor for General Assembly’s Digital Marketing courses and a member of their Distinguished Faculty program.

What’s Business Connect? 
Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start or grow your small business. Creative Plus Business provides confidential, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program.

Accessibility: if you have any access requirements, please email hello@creativeplusbusiness.com

This webinar will take place on Crowdcast. You will receive the Crowdcast link in an email from Creative Plus Business prior to the webinar. 

This webinar is funded by NSW Business Connect, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start, run, adapt or grow your small business.