Humans are inherently social creatures—our desire for connection, community, and belonging are hardwired into us on a physiological level. Through a marketing lens, it’s important to understand that this psychological phenomenon influences our purchasing decisions. If we’re weighing up whether to buy a product or service, we naturally want to hear about other people’s experiences—did it meet and exceed their needs? Was it worth the investment? Do they recommend it?
We could harp on all day long about how wonderful our offering is, but this only gets us so far. Enter: social proof. In a marketing context, social proof is evidence that other people have purchased and found value in a product or service offered by a business. And it can take many forms—case studies, testimonials, user generated content, PR and so much more. It’s a powerful (and underrated!) tactic to boost your brand reputation, legitimise your offerings, and demonstrate the value you provide.
In this webinar, Lillie Brown will sit down with Mia Fileman to explore how small businesses and freelancers can harness the power of social proof to supercharge their credibility and stand out in a sea of competition.
Part of our Lunchtime Learning series!
A 60 min panel webinar with our creative industries experts, plus lifetime access to additional resources and/or a special Dropbox folder containing more resources to support your learning.
Who should sign up?
Creative industries professionals and business people from start-up to established (Australia only, sorry!). We also welcome creative freelancers, soloists, students, start-ups and curious hobbyists.
Who’s the host?
Lillie Brown is a freelance marketing strategist and Marketing Manager of Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative brains to digest. She walks clients through a comprehensive planning process to create simple to understand and actionable strategies to help them fulfil their vision – including Creative Plus Business!
Mia Fileman is a professional marketer with 21 years of experience as a Brand Manager, Agency Director and Creative Strategist. She’s the Founder of Campaign Del Mar, a marketing education platform for entrepreneurs and emerging marketers. Mia is the host of the Got Marketing? Podcast and a widely published marketing expert. She has written for Social Media Examiner, Mumbrella and Smart Company, among many others.
Accessibility: if you have any access requirements, please email firstname.lastname@example.org
This webinar will take place on Crowdcast. You can sign up to the webinar via the link below.