HATE SELLING? TRY STRATEGY INSTEAD.
Marketing is one of the most despised and least understood aspects of running a creative business and being an arts entrepreneur. Most creatives hate to sell, and would rather be making than hustling.
There is a simple secret to making marketing more palatable – understanding the strategy behind the sales will make a huge impact on your creative career. This down-to-earth and enjoyable workshop explores the mystery behind the marketing magic, specifically for creative professionals.
We’ll also examine:
- the key elements of a successful marketing campaign;
- how to understand clients, customer and competitors;
- the deeper meaning of word-of-mouth marketing;
- the importance of social media;
- how to make a website with impact … and much more!
Our Marketing for Creatives workshop is tailored specifically to creative people who are (or want to be) self-employed, from students and start-ups to experienced freelancers and arts organisations.
What do I get? All participants of this workshop also receive:
- Printed materials to help in class;
- Lifetime access to a dedicated Marketing Strategy dropbox folder full of additional resources and help;
- Access to a dedicated webpage full of links and resources to help them get ahead in their creative business.
The workshop is relaxed and informal, you can ask all the questions you’ve never been able to ask before, and participants will also be given ample opportunity to network and get to know each other.
Who should enrol?
This workshop is ideal for recent graduates, freelancers and anyone struggling with the marketing of their creative practice.
Who is Presenting?
Business advisor and creative industries expert Monica Davidson from the Creative Plus Business Group. Monica is a writer and filmmaker by trade who learned how to run a successful creative business and now shares that knowledge with others. In her workshops Monica discusses her own experiences, and shares examples from the 900-plus people she has mentored through the process of starting and building their creative businesses.
What is NSW Business Connect?
Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start or grow your small business. Creative Plus Business provides confidential, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program.