I‘ve been working a lot lately with creative practitioners who are really struggling with client management. They’re either attracting clients that micro-manage, or they’re dealing with clients who are incapable of describing what they want, or their clients are simply frustrating the hell out of them. All of which begs the question – what do clients really want? Firstly, clients need us to read between the lines. As creatives and business owners, we have a wide range of experiences and a diverse array of relationships that we’re experienced in. Sometimes, clients don't. They’re mostly used to dealing with employees, or they have systems and protocols in place to help them work out what...