First impressions matter, and your website is often the first point of contact people have with your business. Many people erroneously set up their websites like a gallery, a passive testament to their creative work. Applying a strategic lens to the design and functionality of your website is the key to creating a high-performing website […]
PR, short for public relations, can open you up to incredible opportunities. It's an often-overlooked mode of telling your story—but when done well, effective PR can persuade others to tell your story, expose your work to a broader audience, and contribute to a positive and magnetic brand reputation. PR isn't marketing nor advertising—but it's the […]
It's almost the end of the financial year, which means it's time to get your money stuff in order. It's not much fun, but a few simple tips and tricks (and a friendly face) can help. This FREE webinar will help you get organised in time for EOFY and take the terror out of tax. […]
With cost of living pressures increasing, it's time to raise your rate. Many people feel deeply uncomfortable talking about the financial aspect of their business and this has a ripple effect on what we charge for our creative work and how we communicate this to clients. The prospect of raising rates seems daunting—will current clients […]
In 1978, psychologists Pauline Rose Clance and Suzanne Imes wrote for the first time about the Impostor Phenomenon. They had both experienced it, the feeling that their success was due to luck, or some mysterious coincidence, rather than their own hard work, intelligence and talent. Despite all external evidence to support the idea that their success was the […]
Balancing a creative career and a part-time job can be tricky. Where does one find the time? During this engaging discussion, our facilitator, Wendi Lanham, and two esteemed guests, Bali Padda and Sats Kramer, will share their personal experiences, triumphs, and lessons learned from running creative businesses while working part-time. From balancing time commitments to […]
Photography is a crucial part of effectively marketing your products. Learning how to take great photos of your creative work can be challenging—but the good news is, it's learnable! In this webinar, we'll sit down with the fabulous Rachel Kimberley and get the lowdown on what it takes to shoot beautiful, captivating imagery of your […]
AI is everywhere, causing strikes and changing lives while being debated all over the news. We creatives are torn between using AI on a regular basis (whether we know it or not) and staving off its terrible influences over our artistic expression and ownership. So, can we be friends with this new technology? Is it […]
The traditional model of success looks something like this: get that job. Get that salary. Buy that house. Go on that holiday. Make that amount of money. We're stuck on the hamster wheel of constantly chasing more, to the detriment of our wellbeing and creativity. But what does success mean to you? By redefining our […]
In a world where being busy is worn as a badge of honour, where needing extra hours in the day and being powered by caffeine is part of the ‘norm’, choosing rest is a radical act. Rest is a vital practice—for our wellbeing, creativity, and performance—but many of us find it challenging to escape the […]
Humans are inherently social creatures—our desire for connection, community, and belonging are hardwired into us on a physiological level. Through a marketing lens, it's important to understand that this psychological phenomenon influences our purchasing decisions. If we're weighing up whether to buy a product or service, we naturally want to hear about other people's experiences—did […]
In today's business landscape, managing client relationships has never been more important. Small businesses often rely on repeat business, referrals, and word-of-mouth marketing, all of which hinge on maintaining strong, positive connections with clients. If you want learn how to maintain a strong relationship with customers, or how to navigate your relationship with a particularly […]