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WEBINAR: Hiring and Retaining Freelancers

In uncertain times, hiring freelancers can be the solution to challenging projects and business uncertainty, especially in creative business. Freelancers are independent contractors and experts in their field, but how do you find the good ones? More importantly, how to retain them when you can't offer them stable employment? This fun and informative webinar covers the marketing challenge of finding good people, the legal and financial aspects of hiring freelancers, and offers tips on how to keep excellent freelancers happy and loyal. What’s included?A 90 minute webinar with our creative industries experts (which you can access later if you want), plus lifetime access to additional resources on our website containing more resources to support your learning. Who should sign up?Creative and arts practitioners, freelancers, start-ups,  students and arts entrepreneurs from beginners to established (International sign-ups welcome!). We also welcome curious hobbyists and people from outside the arts. Who's hosting?  Monica Davidson is an award-winning expert on the creative industries, who began her professional life as a freelance journalist and filmmaker. In 2014 Monica completed her Masters degree in Screen Arts and Business at AFTRS, and was appointed as the first NSW Creative Industries Business Advisor by the Department of Industry. […]

WEBINAR: Make Friends with Failure

When it comes to navigating your business and creative practice, there is one F-word so dreadful, so terribly un-funky, that it brings a chill to your very bones... and that word is... (let's hear it from the perfectionists in the back) FAILURE!However, we also know that failure is an inevitable part of any process that involves creativity, collaboration and risk. Learning to fail sounds absolutely terrifying, but it's exactly what you need when it comes to figuring out how to succeed!In this webinar, our hosts with the most will discuss failure honestly and openly, the challenges and pitfalls of negotiating defeat, and practical ways to make friends with failure and turn a negative experience into a positive outcome.What’s Included? A 60 minute webinar with our creative industries experts (which you can access later if you want), plus lifetime access to additional resources on our website containing more resources to support your learning.Who should sign up? Creative and arts practitioners, freelancers, start-ups,  students and arts entrepreneurs from beginners to established (International sign-ups welcome!). We also welcome curious hobbyists and people from outside the arts.Who's hosting?  Monica Davidson, fearless and fabulous Director and Doyenne of Creative Plus Business, certified knower of things, and lover […]

WEBINAR: Tax Time for Creatives (Auslan)

It's almost the end of the financial year, which means it's time to get your money stuff in order. It's not much fun, but a few simple tips and tricks (and a friendly face) can help. This FREE webinar will help you get organised in time for EOFY and take the terror out of tax. Creatives, you are not alone! NOTE: This workshop will be Auslan-interpreted.   We'll be looking at: + The key creative tax rulings you need to know; + Are you a hobby or a business? + How to work out your deductions; + Easy tips and tricks for record-keeping; + Cloud Accounting suggestions; + Preparing for TAX (eugh!); + Better financial habits for next year. Who should sign up? Creative industries professionals and business people from start-up to established (Australia only, sorry!). We also welcome creative freelancers, soloists, students, start-ups, and curious hobbyists.  Who's the host with le most? Monica Davidson, director and doyenne of Creative Plus Business, teacher of tax and record keeping, lover of financial organisation, and super fun at parties. What's Creative Plus Business? We're a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in […]

WEBINAR: The Future of Social Media

Do you ever feel like you can't keep up with the constant changes on social media? When you're trying to market your business, the constant changes on social media can feel overwhelming and disheartening. The social media landscape is constantly evolving—change is the only thing that is guaranteed. In this webinar, Lillie Brown will be joined by digital marketing expert Jordan Lomax for a conversation-style webinar to discuss what the future of social media looks like and how artists and creatives can leverage this landscape to their advantage and build an engaged and committed following. We'll explore:+ The evolving nature of social media+ How content types are changing and what you can do to minimise your content creation load+ What creatives need to do on social to achieve their business goals+ Trends—friend or foe?+ Predictions for social media+ The reality of censorship and shadowbanning We'll share a bunch of resources to help you stay up to date and keep track of changes and you'll have the opportunity to get your questions answered by our expert presenters. What’s Included? A 90 minute webinar with our creative industries experts (which you can access later if you want), plus lifetime access to additional resources […]

ONLINE: Brand Storytelling

Compelling copy can make or break your brand. With more and more brands popping up in the digital space on the daily, it is more important than ever to do something that stops the scroll and connects the soul. Enter: killer copy.Writing with personality, pizazz and purpose doesn't come easily to every Jenny on the block, so we've enlisted the puntastic and professional support of Carmen Hawker from CARMEN GET IT! to share her tricks of the trade to help you craft copy that makes people feel, fall in love and keep comin' back for more. Carmen will join Lillie Brown in a conversation-style webinar to explore how creative types can better tell their story through copy and campaigns, and how they can refine their unique brand voice to stand out like a zesty zebra in a pack of mules.Together they will dive headfirst into understanding your target market and how to hook 'em in, before splashing around in the deep end of despair that is About pages. You will strut away with more courage and confidence to unleash your inner stripey horse and three things to action right away to zhuzh up your website and social media copy. *Run, […]

WEBINAR: Mo’ Money, No Mo’ Problems with Ladies Talk Money

Coin, dosh, moolah; whatever you call it—ladies, we need to talk about it. 8 in 10 women say they feel uncomfortable talking about money, even with their nearest and dearest. This is an alarming stat and is in large part due to sexist financial stereotyping that has been placed upon women for time immemorial. "Women are bad with money". "Women are big spenders." "Women don't understand financial matters." Get us a bluddy bucket, would ya?!We're hardline believers that money management isn't hard, it's a weird combination of weird and scary, but above all, it is learnable.In this conversation-style webinar, Lillie Brown will be joined by Chandel Brandimarti and Jess Brady from Ladies Talk Money to explore the barriers that keep women from financial equity, give you the lowdown on how to reframe your money mindset, and share ideas about how women creatives and entrepreneurs bolster their financial confidence. Ladies, this one's for you.What’s Included? A 60 minute webinar with our creative industries experts (which you can access later if you want), plus lifetime access to additional resources on our website containing more resources to support your learning.Who should sign up? Creative and arts practitioners, freelancers, start-ups,  students and arts entrepreneurs from beginners to […]

WEBINAR: Crafting Copy for Creatives

Copywriting is the backbone of marketing and when it's done well, makes your reader react. It's how you motivate, encourage, and convince your audience to engage with your business and buy what you have to sell. Crafting good copy requires top-tier writing skills, a lot of research, passion, and a big dose of empathy. It's also crucial when it comes to building your brand, establishing your authority, and generating trust. Good copy does a lot to shape the future of your business and position yourself in the market—there's a lot riding on your words! With this in mind, we have recruited copywriter-tuned-lawyer Anita Siek of Wordfetti to explore the tenets of good copywriting, the psychology behind words that convert, and how to write effective copy that's bursting with personality and pizazz. You won't want to miss this one! We'll explore:+ What copywriting *actually* is and why it's so important+ The psychology of persuasive copywriting+ The role empathy plays in your words and marketing+ Injecting your copy with your values and personality+ and so much more! We'll share a bunch of resources to help you stay up to date and keep track of changes and you'll have the opportunity to get […]

WEBINAR: Using Case Studies for Creative Marketing

Simple Storytelling = Effortless Marketing. Marketing is one of the most despised and least understood aspects of running a creative business and being an arts entrepreneur. In this webinar, Using Case Studies for Creative Marketing, we will look into what we call the Story Trinity, the three corners of a perfect marketing triangle. These are: case studies, proof of portfolio, and testimonials. Using Case Studies for Creative Marketing will teach you how to make your marketing much easier. This webinar will go through the elements of a Story Trinity, including: + How to write a compelling Case Study;+ Tips on best Portfolio materials;+ How to request a Testimonial;+ Getting Permission;+ Where and How to Feature the Story Trinity in your marketing;+ Examples — and more! We'll share a bunch of resources to help you stay up to date and keep track of changes. What’s Included?A 60-minute webinar with our creative industries experts, plus lifetime access to additional resources on our website containing more resources to support your learning. Who should sign up?Creative and arts practitioners, freelancers, start-ups, students and arts entrepreneurs from beginners to established (International sign-ups welcome!). We also welcome curious hobbyists and people from outside the arts. Who […]

WEBINAR: Your Year in Review 2022

 2022 has been a bit of a wild one —some bits we loved, some bits we... loved a bit less — and we want you to take a moment to pause, breathe, and reflect on the last twelve months.   Grab a cup of tea (or your preferred alcoholic beverage, lord knows you deserve it!) and tune in for a guided reflection process about the challenges and triumphs in your creative business this year. This free webinar helps you take a moment to have a guided think (and share) about the challenges and triumphs of the year:  + How did you cope? Have you survived — or even thrived?+ Were you able to measure any kind of success? Or adapt your goals to the new world?+ How are your personal and business values?+ Is your S.W.O.T up to date?+ How's your Core Business going, and will you continue in 2023?+ Did your marketing achieve what you wanted?+ Are your clients happy?+ What did you learn? What are you proud of? + How does 2023 look from here? What’s Included? A 45-60 minute webinar with our creative industries experts (which you can access later if you want), plus lifetime access to additional resources on our […]

WEBINAR: Productivity and Processes for Creative Business

Finding a way to make the workings of your business more streamlined might be challenging, but we have experts to help you. Productivity and Processes for Creative Business is a webinar designed to take the difficulty out of your day (at least, when it comes to your business), and to teach you how to best implement the right strategies to make your enterprise run efficiently! In this expert panel, Wendi Lanham, Debbie Eglin of "The Productivity Hub" and artist Jeff McCann explore the value of putting effective systems and processes in place for your company, leading to a more productive business day and doing a lot to shape the future of your business. You won't want to miss this one! We'll share a bunch of resources to help you stay up to date and keep track of changes and you'll have the opportunity to get your questions answered by our expert presenters. What’s Included?A 60-minute webinar with our creative industries experts (which you can access later if you want), plus lifetime access to additional resources on our website containing more resources to support your learning. Who should sign up?Creative and arts practitioners, freelancers, start-ups, students and arts entrepreneurs from beginners […]

WEBINAR: Women’s Work

There’s nothing natural about the 9 to 5 of work, especially for women. The modern world of business was devised a century ago by men who usually had wives and offices and rarely had to worry about domestic duties. Today’s women are still expected to squash themselves uncomfortably into a version of ‘work’ that they had nothing to do with inventing. What would business look like if women could create the world from scratch? Rip it all apart and start again? Would a female-identified perspective change the way we approach processes or systems? Would our work be more inclusive of caring responsibilities? Could we dispense with the notion of work-life balance, because we’d figured it all out?Or would it be exactly the same? Three female-identifying trailblazers from the world of creative entrepreneurship will explore and celebrate values-based businesses, working on their own terms, and rejecting arcane entrepreneurial paradigms. They think outside of the box, consciously create spaces that foster connection and conversation; wielding their power and influence ethically and intentionally to change the hearts, lives, and minds of those who interact with them. What’s Included?A 90-minute panel webinar with our creative industries experts (which you can access later if you […]

WEBINAR: Pricing Your Work with Jess Brady

Figuring out how to price your work confounds many creative people. There are so many factors at play—hard costs, your own perception of what your work is worth, market positioning, and more. In this free (and fabulous) webinar, Lillie Brown will be joined by licensed financial advisor and educator extraordinaire Jess Brady to explore what you need to take into consideration to price your creative work and share some simple tips and strategies to set your rates. We'll explore:+ The role of your money mindset+ Soft and hard costs+ The psychology behind pricing+ Market positioning and why this matters And lots more! We'll share a bunch of resources and worksheets to help you develop your ideas after the session and you'll have the opportunity to ask our expert presenter your burning pricing questions. What’s Included?A 60-minute webinar with our creative industries experts (which you can access later if you want), plus lifetime access to additional resources on our website containing more resources to support your learning. Who should sign up?Creative and arts practitioners, freelancers, start-ups, students and arts entrepreneurs from beginners to established (International sign-ups welcome!). We also welcome curious hobbyists and people from outside the arts. Who's hosting?Lillie Brown […]