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  • WEBINAR: The Ripple Effect of Rest

    In a world where being busy is worn as a badge of honour, where needing extra hours in the day and being powered by caffeine is part of the ‘norm’, choosing rest is a radical act. Rest is a vital practice—for our wellbeing, creativity, and performance—but many of us find it challenging to escape the shackles of urgency culture and allow ourselves to slow down and simply be. To play the devil's advocate here, how productive are you when you’re exhausted, overextended, and uninspired? As a freelancer or small business owner, you are uniquely placed to rewrite the harmful paradigms that keep us exhausted and uninspired and craft a new way of working that is holistic, sustainable, and centres your health and wellbeing. In this conversation-style webinar, Lillie Brown will be joined by facilitator and somatics practitioner Emmie Rae to unpack the habits and beliefs that influence our complicated relationship with rest before exploring the generative nature of rest and how we can build it into our lives and businesses. And one final thing: rest is not something you need to earn. It's your birthright. Part of our Evening Education series! What’s Included?A 60 min panel webinar with our creative […]

  • WEBINAR: The Psychology of Social Proof

    Humans are inherently social creatures—our desire for connection, community, and belonging are hardwired into us on a physiological level. Through a marketing lens, it's important to understand that this psychological phenomenon influences our purchasing decisions. If we're weighing up whether to buy a product or service, we naturally want to hear about other people's experiences—did it meet and exceed their needs? Was it worth the investment? Do they recommend it? We could harp on all day long about how wonderful our offering is, but this only gets us so far. Enter: social proof. In a marketing context, social proof is evidence that other people have purchased and found value in a product or service offered by a business. And it can take many forms—case studies, testimonials, user generated content, PR and so much more. It's a powerful (and underrated!) tactic to boost your brand reputation, legitimise your offerings, and demonstrate the value you provide. In this webinar, Lillie Brown will sit down with Mia Fileman to explore how small businesses and freelancers can harness the power of social proof to supercharge their credibility and stand out in a sea of competition. Part of our Lunchtime Learning series! What’s Included?A 60 […]

  • WEBINAR: Managing Client Relationships

    In today's business landscape, managing client relationships has never been more important. Small businesses often rely on repeat business, referrals, and word-of-mouth marketing, all of which hinge on maintaining strong, positive connections with clients. If you want learn how to maintain a strong relationship with customers, or how to navigate your relationship with a particularly tricky client, here's a great place to learn! In this webinar, Wendi Lanham, Bettina Kaiser and Nick Bolton will talk you through the intricacies of maintaining lasting connections with your clients, and will explore the impact that this often underrated skill can have on the success of your business endeavours! Part of our Lunchtime Learning series! What’s Included?A 60 min panel webinar with our creative industries experts, plus lifetime access to additional resources and/or a special Dropbox folder containing more resources to support your learning. Who should sign up?Creative industries professionals and business people from start-up to established (Australia only, sorry!). We also welcome creative freelancers, soloists, students, start-ups and curious hobbyists. Who's hosting?Wendi Lanham is an actor, presenter, model, and the General Manager of Creative Plus Business. She has a wealth of experience combining business and creative practice and is well-versed in the myriad […]

  • WEBINAR: Make a Statement

    Your CV, resume, bio, and/or artist statement are the basis of your marketing materials, and you'll need at least one (if not ALL) of them when you're applying for jobs, client work, grants, or residencies. But what's the difference between them, and how do you create each one effectively? In this webinar, we'll discuss: + What each type of document is for+ How to choose the right document for the outcome you want+ How to write a compelling and informative bio and artist statement+ What to do when writing is NOT your thing+ Tips and tricks for making your CV and resume stand out from the crowd (and a bit about AI!) Whether you're a recent graduate, a seasoned professional, or somewhere in between, this webinar will help you create better marketing materials and get you that little step closer to your creative business and career goals. Part of our Evening Education series! What’s Included?A 60 min panel webinar with our creative industries experts, plus lifetime access to additional resources and/or a special Dropbox folder containing more resources to support your learning. Who should sign up?Creative industries professionals and business people from start-up to established (Australia only, sorry!). We also […]

  • WEBINAR: Care Based Practice

    What is Care Based Practice? And why is it important? In this timely webinar, artist and expert Charley Allanah from House of Sand discusses the fundamentals of Care Based Practice, and how 'Care Based’ differs from and intersect with ideas like Trauma Informed Practice, Cultural Safety, Diversity, Equity, Access & Inclusion (DEAI). Charley will also discuss the concept with Ben Steel, the founder and company director of Screen Well, a peak body dedicated to promoting and improving mental health outcomes for the Australian screen industry. The pair will also work through whether or not Care Based Practice the right model for you, and share some practical techniques for a somewhat care based model for creatives, teams, clients and audiences. Part of our Lunchtime Learning series! What’s Included? A 60-minute panel webinar with our creative industries experts, plus lifetime access to additional resources and/or a special Dropbox folder containing more resources to support your learning. Who should sign up? Creative industries professionals and business people from start-up to established. We also welcome creative freelancers, soloists, students, start-ups and curious hobbyists. Who's the host? Charley Allanah is a multifaceted theatre and performance maker and Co-Artistic Director of House of Sand. Charley has created […]

  • ONLINE (NSW): Creative’s Guide to Recruitment

    Even a small creative business will need to hire people eventually. Freelancers, casual employees, even more permanent staff – but where even to begin? Creative's Guide to Recruitment is a workshop that discusses a better way of finding, attracting and retaining clever people suitable for your ever-changing needs.

  • Online (NSW): Funding Guidelines for Creatives

    Funding Guidelines for Creatives is a workshop about all creative grants and funding, including the basics of preparation, application, and acquittal - and the five ways to avoid failure. It’s packed with information and suitable for novices and more experienced funding-seekers alike. There is always more to learn about funding!

  • ONLINE (NSW): Freelance Five

    The Freelance Five is a fast, fun, and practical presentation specifically designed for creative practitioners and arts professionals with absolutely no business skills, to help them get the five most important elements of creative freelancing right. It’s a workshop designed by creatives for creatives and facilitated by those who have lived the life and have stories to share.

  • ONLINE (National): Tax Time for Creatives

    All creatives, arts organisations and small businesses need to understand how their tax rights and responsibilities work – but it’s all so boring! And where to begin? 'Tax Time for Creatives' is a workshop that covers the basics of how tax works for creative professionals, the intersection between individual tax and small business, and how key creative tax rulings can help creative practitioners in the tax world.

  • A woman with long dark hair tied back is sitting at a desk, holding a small brown package and looking thoughtfully to the side while holding a pen to her chin. She is surrounded by packing materials, including tape and other boxes. There are shelves with additional boxes and some plants in the background. In the bottom right corner, there is a logo for Service NSW Business Connect

    COOMA: Pricing for Creatives

    Pricing for Creatives is a practical workshop that covers the basics of figuring out the price point for creative work, including calculating costs and understanding what the market can bear. Pricing for Creatives is vital for anyone struggling to understand the value of their own work, and how to share that value with others.  

  • A group of four people are gathered around a laptop, smiling and laughing while working together. They are seated at a table in a well-lit room with shelves full of books and binders in the background. Two of the people are wearing baseball caps, and one person has a beard. In the bottom right corner, there is a logo with the text "Service NSW Business Connect Approved Provider" along with the NSW Government logo.

    ONLINE (NSW): Creative’s Guide to Marketing

    ‘Creative's Guide to Marketing 'is a workshop that reimagines marketing tactics to focus on building relationships and devising strategies that work for creative professionals, arts organisations and small businesses.

  • ONLINE (National): Multi-Hat Marketing

    Most creatives wear more than one hat to get by. But are your marketing them effectively and maximising their value? This free webinar covers the tips we've learnt from our own 'slashie' lives and the experiences of our clients to help you get the balance right.