Webinars

First impressions matter, and your website is often the first point of contact people have with your business. Many people erroneously set up their websites like a gallery, a passive testament to their creative work. Applying a strategic lens to the design and functionality of your website is the key to creating a high-performing website that has an impressive user experience, generates leads, and importantly, converts. With so many websites missing the mark, what does your need in order to reel your audience in, encourage action, and sell more? Lillie Brown will be joined by campaign marketer Mia Fileman for a conversation-style webinar to discuss how to build a high-performing website. What’s Included?A 60-minute panel webinar with our creative industries experts (which you can access later if you want), plus lifetime access to additional resources on our website containing more resources to support your learning. Who should sign up?Creative and arts practitioners, freelancers, start-ups, students and arts entrepreneurs from beginners to established (International sign-ups welcome!). We also welcome curious hobbyists and people from outside the arts. Who's hosting?Lillie Brown is a freelance marketing strategist and Marketing Manager of Creative Plus Business. Lillie works with small to medium creative businesses to […]

PR, short for public relations, can open you up to incredible opportunities. It's an often-overlooked mode of telling your story—but when done well, effective PR can persuade others to tell your story, expose your work to a broader audience, and contribute to a positive and magnetic brand reputation. PR isn't marketing nor advertising—but it's the perfect complement to them, working synchronistically to highlight your offerings, expertise, and unique flair. Importantly, it helps foster trust with your target audience by adding a layer of credibility to your communications strategy. However, for many of us, PR seems like a form of strange media magic that is reserved for big business and corporations. We're busting this misconception (plus a bunch of others!) to help you DIY your PR and build your business. Lillie Brown will be joined by PR extraordinaire Odette Barry of Odette & Co to explore the value of PR for small business, building a list of contacts, and how to craft a compelling pitch that will leave media hungry for more. What’s Included?A 60-minute panel webinar with our creative industries experts (which you can access later if you want), plus lifetime access to additional resources on our website containing more […]

It's almost the end of the financial year, which means it's time to get your money stuff in order. It's not much fun, but a few simple tips and tricks (and a friendly face) can help. This FREE webinar will help you get organised in time for EOFY and take the terror out of tax. Creatives, you are not alone! We'll be looking at: + The key creative tax rulings you need to know; + Are you a hobby or a business? + How to work out your deductions; + Easy tips and tricks for record-keeping; + Cloud Accounting suggestions; + Preparing for TAX (eugh!); + Better financial habits for next year. What’s Included?A 90-minute webinar with our creative industries experts (which you can access later if you want), plus lifetime access to additional resources on our website containing more resources to support your learning. Who should sign up?Creative and arts practitioners, freelancers, start-ups, students and arts entrepreneurs from beginners to established (International sign-ups welcome!). We also welcome curious hobbyists and people from outside the arts. Who’s hosting?Monica Davidson is an award-winning expert on the creative industries, who began her professional life as a freelance journalist and filmmaker. In 2014 […]

With cost of living pressures increasing, it's time to raise your rate. Many people feel deeply uncomfortable talking about the financial aspect of their business and this has a ripple effect on what we charge for our creative work and how we communicate this to clients. The prospect of raising rates seems daunting—will current clients leave? Will potential clients be turned off by my pricing?  In this webinar, we'll explore how to work out what you cost, how to set rates in alignment with your experience and financial goals, and how to raise your rates with current clients. What’s Included? A 60-minute webinar with our creative industries experts (which you can access later if you want), plus lifetime access to additional resources on our website containing more resources to support your learning. Who should sign up? Creative and arts practitioners, freelancers, start-ups, students and arts entrepreneurs from beginners to established (International sign-ups welcome!). We also welcome curious hobbyists and people from outside the arts. Who's hosting?  Lillie Brown is a freelance marketing strategist and Marketing Manager of Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative brains […]

In 1978,  psychologists Pauline Rose Clance and Suzanne Imes wrote for the first time about the Impostor Phenomenon. They had both experienced it, the feeling that their success was due to luck, or some mysterious coincidence, rather than their own hard work, intelligence and talent. Despite all external evidence to support the idea that their success was the result of ability and competence, they just didn’t feel that it was deserved. If this all sounds familiar, welcome to the Imposters Club.  It seems that nobody is actually deserving of their success. Somehow we’ve accomplished what we have through a combination of good fortune, the hand of fate, timing, and an excellent ability to fool the whole world. Designed to tackle the creative mind's nemesis, imposter syndrome, this engaging session will provide practical hints and tips to overcome self-doubt. Discover how to unlock your true potential, embrace confidence, and silence that inner critic! What’s Included?A 60 min panel webinar with our creative industries experts, plus lifetime access to additional resources and/or a special Dropbox folder containing more resources to support your learning. Who should sign up?Creative industries professionals and business people from start-up to established (Australia only, sorry!). We also welcome creative freelancers, soloists, […]

Balancing a creative career and a part-time job can be tricky. Where does one find the time? During this engaging discussion, our facilitator, Wendi Lanham, and two esteemed guests, Bali Padda and Sats Kramer, will share their personal experiences, triumphs, and lessons learned from running creative businesses while working part-time.  From balancing time commitments to managing finances and harnessing the power of creativity, they will delve into the realities of pursuing your passions alongside other professional obligations. What’s Included? A 60-minute webinar with our creative industries experts (which you can access later if you want), plus lifetime access to additional resources on our website containing more resources to support your learning. Who should sign up? Creative and arts practitioners, freelancers, start-ups, students and arts entrepreneurs from beginners to established (International sign-ups welcome!). We also welcome curious hobbyists and people from outside the arts. Who's hosting? Wendi Lanham is an actor, presenter, model, and the General Manager of Creative Plus Business. She has a wealth of experience combining business and creative practice and is well-versed in the myriad ways artists can make money in order to weather the famine and feast of creative income more effectively. Bali Padda is a freelance creative working in […]

Photography is a crucial part of effectively marketing your products. Learning how to take great photos of your creative work can be challenging—but the good news is, it's learnable!  In this webinar, we'll sit down with the fabulous Rachel Kimberley and get the lowdown on what it takes to shoot beautiful, captivating imagery of your work. Yes, even with your smartphone! You'll learn about lighting, angles, props, basic editing techniques, and we'll share a bunch of resources to help you on your way. What’s Included?A 60 min panel webinar with our creative industries experts, plus lifetime access to additional resources and/or a special Dropbox folder containing more resources to support your learning. Who should sign up?Creative industries professionals and business people from start-up to established (Australia only, sorry!). We also welcome creative freelancers, soloists, students, start-ups and curious hobbyists. Who's the host? Lillie Brown is a freelance marketing strategist and Marketing Manager of Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative brains to digest. She walks clients through a comprehensive planning process to create simple to understand and actionable strategies to help them fulfil […]

AI is everywhere, causing strikes and changing lives while being debated all over the news. We creatives are torn between using AI on a regular basis (whether we know it or not) and staving off its terrible influences over our artistic expression and ownership. So, can we be friends with this new technology? Is it friend or foe, helper or hindrance, or just the way of the future? In this webinar our Doyenne Monica chats to Rita Arrigo, Strategic Engagement Manager at CSIRO National AI Centre, about how we can use AI to help us in our work, the ethical considerations of these technologies, and how we can prepare the inevitable disruptions and innovations that are coming our way. Part of our Lunchtime Learning series! What’s Included?A 60 min panel webinar with our creative industries experts, plus lifetime access to additional resources and/or a special Dropbox folder containing more resources to support your learning. Who should sign up?Creative industries professionals and business people from start-up to established (Australia only, sorry!). We also welcome creative freelancers, soloists, students, start-ups and curious hobbyists. Who's the host? Monica Davidson is an award-winning expert on the creative industries, who began her professional life as a […]

The traditional model of success looks something like this: get that job. Get that salary. Buy that house. Go on that holiday. Make that amount of money. We're stuck on the hamster wheel of constantly chasing more, to the detriment of our wellbeing and creativity. But what does success mean to you? By redefining our version of success, we can shape businesses and lives that are aligned with our dreams and goals, rather than adopting dominant societal narratives of what success 'should' look like. Part of our Evening Education series! What’s Included?A 60 min panel webinar with our creative industries experts, plus lifetime access to additional resources and/or a special Dropbox folder containing more resources to support your learning. Who should sign up?Creative industries professionals and business people from start-up to established (Australia only, sorry!). We also welcome creative freelancers, soloists, students, start-ups and curious hobbyists. Who's the host?Lillie Brown is a freelance marketing strategist and Marketing Manager of Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative brains to digest. She walks clients through a comprehensive planning process to create simple to understand […]

In a world where being busy is worn as a badge of honour, where needing extra hours in the day and being powered by caffeine is part of the ‘norm’, choosing rest is a radical act. Rest is a vital practice—for our wellbeing, creativity, and performance—but many of us find it challenging to escape the shackles of urgency culture and allow ourselves to slow down and simply be. To play the devil's advocate here, how productive are you when you’re exhausted, overextended, and uninspired? As a freelancer or small business owner, you are uniquely placed to rewrite the harmful paradigms that keep us exhausted and uninspired and craft a new way of working that is holistic, sustainable, and centres your health and wellbeing. In this conversation-style webinar, Lillie Brown will be joined by facilitator and somatics practitioner Emmie Rae to unpack the habits and beliefs that influence our complicated relationship with rest before exploring the generative nature of rest and how we can build it into our lives and businesses. And one final thing: rest is not something you need to earn. It's your birthright. Part of our Evening Education series! What’s Included?A 60 min panel webinar with our creative […]

Humans are inherently social creatures—our desire for connection, community, and belonging are hardwired into us on a physiological level. Through a marketing lens, it's important to understand that this psychological phenomenon influences our purchasing decisions. If we're weighing up whether to buy a product or service, we naturally want to hear about other people's experiences—did it meet and exceed their needs? Was it worth the investment? Do they recommend it? We could harp on all day long about how wonderful our offering is, but this only gets us so far. Enter: social proof. In a marketing context, social proof is evidence that other people have purchased and found value in a product or service offered by a business. And it can take many forms—case studies, testimonials, user generated content, PR and so much more. It's a powerful (and underrated!) tactic to boost your brand reputation, legitimise your offerings, and demonstrate the value you provide. In this webinar, Lillie Brown will sit down with Mia Fileman to explore how small businesses and freelancers can harness the power of social proof to supercharge their credibility and stand out in a sea of competition. Part of our Lunchtime Learning series! What’s Included?A 60 […]

In today's business landscape, managing client relationships has never been more important. Small businesses often rely on repeat business, referrals, and word-of-mouth marketing, all of which hinge on maintaining strong, positive connections with clients. If you want learn how to maintain a strong relationship with customers, or how to navigate your relationship with a particularly tricky client, here's a great place to learn! In this webinar, Wendi Lanham, Bettina Kaiser and Nick Bolton will talk you through the intricacies of maintaining lasting connections with your clients, and will explore the impact that this often underrated skill can have on the success of your business endeavours! Part of our Lunchtime Learning series! What’s Included?A 60 min panel webinar with our creative industries experts, plus lifetime access to additional resources and/or a special Dropbox folder containing more resources to support your learning. Who should sign up?Creative industries professionals and business people from start-up to established (Australia only, sorry!). We also welcome creative freelancers, soloists, students, start-ups and curious hobbyists. Who's hosting?Wendi Lanham is an actor, presenter, model, and the General Manager of Creative Plus Business. She has a wealth of experience combining business and creative practice and is well-versed in the myriad […]