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WEBINAR: The Power of PR with Odette Barry

May 24, 2023 @ 12:00 pm 1:00 pm

PR, short for public relations, can open you up to incredible opportunities. It’s an often-overlooked mode of telling your story—but when done well, effective PR can persuade others to tell your story, expose your work to a broader audience, and contribute to a positive and magnetic brand reputation.

PR isn’t marketing nor advertising—but it’s the perfect complement to them, working synchronistically to highlight your offerings, expertise, and unique flair. Importantly, it helps foster trust with your target audience by adding a layer of credibility to your communications strategy. However, for many of us, PR seems like a form of strange media magic that is reserved for big business and corporations. We’re busting this misconception (plus a bunch of others!) to help you DIY your PR and build your business.

Lillie Brown will be joined by PR extraordinaire Odette Barry of Odette & Co to explore the value of PR for small business, building a list of contacts, and how to craft a compelling pitch that will leave media hungry for more.

What’s Included?
A 60-minute panel webinar with our creative industries experts (which you can access later if you want), plus lifetime access to additional resources on our website containing more resources to support your learning.

Who should sign up?
Creative and arts practitioners, freelancers, start-ups, students and arts entrepreneurs from beginners to established (International sign-ups welcome!). We also welcome curious hobbyists and people from outside the arts.

Who’s the host? 
Lillie Brown is a freelance marketing strategist and Marketing Manager of Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative brains to digest. She walks clients through a comprehensive planning process to create simple to understand and actionable strategies to help them fulfil their vision – including Creative Plus Business!

Odette Barry is a headline-winning PR mentor, who designed and teaches the popular Hack Your Own PR program, an intimate program designed for small business owners because she knows that every business has a story to tell.

What is NSW Business Connect? 
Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you to start, run, adapt or grow your small business. Creative Plus Business provides confidential, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program.

What’s Creative Plus Business?
We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness, tempered with a kind heart and a big dose of professionalism, is the key to helping creative people understand the boring basics of business.

Accessibility: if you have any access requirements, please email hello@creativeplusbusiness.com

This webinar will take place on Crowdcast. You can sign up to the webinar via the link below.

This webinar is sponsored by NSW Business Connect, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start, run, adapt or grow your small business.