Webinars

Finding ways to work ON your business, as well as IN your business can be hard. In this expert webinar, we talk to Debbie Englin of "The Productivity Hub" to discuss the importance of implementing efficient systems and processes into your business, effective business management, and attaining growth.Debbie loves systems and processes, but she also understands how difficult it can be to implement the right methods. What apps should we choose and why? What is going to give you the best ROI? Debbie will share insights, strategies, and free and low-cost resources, to transform your creative business into a smooth-running operation.What’s Included?A 90-minute webinar with our creative industries experts (which you can access later if you want), plus lifetime access to additional resources on our website containing more resources to support your learning. Who should sign up? Creative and arts practitioners, freelancers, start-ups,  students and arts entrepreneurs from beginners to established (International sign-ups welcome!). We also welcome curious hobbyists and people from outside the arts.  Who are our hosts with the most? Wendi Lanham is an actor, presenter, model, and the Business Manager of Creative Plus Business. She has a wealth of experience combining business and creative practice, and she loves a good […]

Most freelancers working in the creative industries ARE entitled to superannuation, even when they work with an ABN. That's been the case for some time, but the majority of creatives are unaware of this rule.  This FREE webinar will go through the rules around the super that you're entitled to, how to check, and what to do if you think you should have been paid and you haven't been.  One more time, for the people in the back — if you are creative, and work under your ABN, it's likely you're entitled to super.  NOTE: This workshop will be Auslan-interpreted.   What’s included?A 60 min webinar with our creative industries experts, plus lifetime access to additional resources — yeehaw!  Who should sign up? Creative industries professionals and business people from start-up to established (Australia only, sorry!). We also welcome creative freelancers, soloists, students, start-ups, and curious hobbyists.  Who's the host with le most? Monica Davidson, director of Creative Plus Business, and well-known sparkly woman on a crusade to see that creatives get the super they're entitled to.  What's Creative Plus Business? We're a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and […]

Thoughtful marketing campaigns create a seamless brand experience across all of your touch points—aka your website, social platforms, and beyond. They make your clients actually *feel* something and foster a genuine connection with your brand. We're bringing back Campaign Queen Mia Fileman to explore the key ingredients of a great marketing campaign and how you can craft a powerful campaign with limited resources. Mia brings a wealth of no-bs marketing expertise to the table and focuses on tactics that will genuinely improve the bottom line of your business. In this webinar, we'll explore:+ The advantages of campaign marketing+ What an integrated marketing campaign is and how to do it well+ How to create a powerful campaign with limited resources+ How to come up with a great campaign concept What’s Included? A 90 minute webinar with our creative industries experts (which you can access later if you want), plus lifetime access to additional resources on our website containing more resources to support your learning.Who should sign up? Creative and arts practitioners, freelancers, start-ups,  students and arts entrepreneurs from beginners to established (International sign-ups welcome!). We also welcome curious hobbyists and people from outside the arts.Who's hosting?  Lillie Brown is a freelance marketing strategist […]

In uncertain times, hiring freelancers can be the solution to challenging projects and business uncertainty, especially in creative business. Freelancers are independent contractors and experts in their field, but how do you find the good ones? More importantly, how to retain them when you can't offer them stable employment? This fun and informative webinar covers the marketing challenge of finding good people, the legal and financial aspects of hiring freelancers, and offers tips on how to keep excellent freelancers happy and loyal. What’s included?A 90 minute webinar with our creative industries experts (which you can access later if you want), plus lifetime access to additional resources on our website containing more resources to support your learning. Who should sign up?Creative and arts practitioners, freelancers, start-ups,  students and arts entrepreneurs from beginners to established (International sign-ups welcome!). We also welcome curious hobbyists and people from outside the arts. Who's hosting?  Monica Davidson is an award-winning expert on the creative industries, who began her professional life as a freelance journalist and filmmaker. In 2014 Monica completed her Masters degree in Screen Arts and Business at AFTRS, and was appointed as the first NSW Creative Industries Business Advisor by the Department of Industry. […]

When it comes to navigating your business and creative practice, there is one F-word so dreadful, so terribly un-funky, that it brings a chill to your very bones... and that word is... (let's hear it from the perfectionists in the back) FAILURE!However, we also know that failure is an inevitable part of any process that involves creativity, collaboration and risk. Learning to fail sounds absolutely terrifying, but it's exactly what you need when it comes to figuring out how to succeed!In this webinar, our hosts with the most will discuss failure honestly and openly, the challenges and pitfalls of negotiating defeat, and practical ways to make friends with failure and turn a negative experience into a positive outcome.What’s Included? A 60 minute webinar with our creative industries experts (which you can access later if you want), plus lifetime access to additional resources on our website containing more resources to support your learning.Who should sign up? Creative and arts practitioners, freelancers, start-ups,  students and arts entrepreneurs from beginners to established (International sign-ups welcome!). We also welcome curious hobbyists and people from outside the arts.Who's hosting?  Monica Davidson, fearless and fabulous Director and Doyenne of Creative Plus Business, certified knower of things, and lover […]

It's almost the end of the financial year, which means it's time to get your money stuff in order. It's not much fun, but a few simple tips and tricks (and a friendly face) can help. This FREE webinar will help you get organised in time for EOFY and take the terror out of tax. Creatives, you are not alone! NOTE: This workshop will be Auslan-interpreted.   We'll be looking at: + The key creative tax rulings you need to know; + Are you a hobby or a business? + How to work out your deductions; + Easy tips and tricks for record-keeping; + Cloud Accounting suggestions; + Preparing for TAX (eugh!); + Better financial habits for next year. Who should sign up? Creative industries professionals and business people from start-up to established (Australia only, sorry!). We also welcome creative freelancers, soloists, students, start-ups, and curious hobbyists.  Who's the host with le most? Monica Davidson, director and doyenne of Creative Plus Business, teacher of tax and record keeping, lover of financial organisation, and super fun at parties. What's Creative Plus Business? We're a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in […]

Do you ever feel like you can't keep up with the constant changes on social media? When you're trying to market your business, the constant changes on social media can feel overwhelming and disheartening. The social media landscape is constantly evolving—change is the only thing that is guaranteed. In this webinar, Lillie Brown will be joined by digital marketing expert Jordan Lomax for a conversation-style webinar to discuss what the future of social media looks like and how artists and creatives can leverage this landscape to their advantage and build an engaged and committed following. We'll explore:+ The evolving nature of social media+ How content types are changing and what you can do to minimise your content creation load+ What creatives need to do on social to achieve their business goals+ Trends—friend or foe?+ Predictions for social media+ The reality of censorship and shadowbanning We'll share a bunch of resources to help you stay up to date and keep track of changes and you'll have the opportunity to get your questions answered by our expert presenters. What’s Included? A 90 minute webinar with our creative industries experts (which you can access later if you want), plus lifetime access to additional resources […]

Compelling copy can make or break your brand. With more and more brands popping up in the digital space on the daily, it is more important than ever to do something that stops the scroll and connects the soul. Enter: killer copy.Writing with personality, pizazz and purpose doesn't come easily to every Jenny on the block, so we've enlisted the puntastic and professional support of Carmen Hawker from CARMEN GET IT! to share her tricks of the trade to help you craft copy that makes people feel, fall in love and keep comin' back for more. Carmen will join Lillie Brown in a conversation-style webinar to explore how creative types can better tell their story through copy and campaigns, and how they can refine their unique brand voice to stand out like a zesty zebra in a pack of mules.Together they will dive headfirst into understanding your target market and how to hook 'em in, before splashing around in the deep end of despair that is About pages. You will strut away with more courage and confidence to unleash your inner stripey horse and three things to action right away to zhuzh up your website and social media copy. *Run, […]

Coin, dosh, moolah; whatever you call it—ladies, we need to talk about it. 8 in 10 women say they feel uncomfortable talking about money, even with their nearest and dearest. This is an alarming stat and is in large part due to sexist financial stereotyping that has been placed upon women for time immemorial. "Women are bad with money". "Women are big spenders." "Women don't understand financial matters." Get us a bluddy bucket, would ya?!We're hardline believers that money management isn't hard, it's a weird combination of weird and scary, but above all, it is learnable.In this conversation-style webinar, Lillie Brown will be joined by Chandel Brandimarti and Jess Brady from Ladies Talk Money to explore the barriers that keep women from financial equity, give you the lowdown on how to reframe your money mindset, and share ideas about how women creatives and entrepreneurs bolster their financial confidence. Ladies, this one's for you.What’s Included? A 60 minute webinar with our creative industries experts (which you can access later if you want), plus lifetime access to additional resources on our website containing more resources to support your learning.Who should sign up? Creative and arts practitioners, freelancers, start-ups,  students and arts entrepreneurs from beginners to […]

Copywriting is the backbone of marketing and when it's done well, makes your reader react. It's how you motivate, encourage, and convince your audience to engage with your business and buy what you have to sell. Crafting good copy requires top-tier writing skills, a lot of research, passion, and a big dose of empathy. It's also crucial when it comes to building your brand, establishing your authority, and generating trust. Good copy does a lot to shape the future of your business and position yourself in the market—there's a lot riding on your words! With this in mind, we have recruited copywriter-tuned-lawyer Anita Siek of Wordfetti to explore the tenets of good copywriting, the psychology behind words that convert, and how to write effective copy that's bursting with personality and pizazz. You won't want to miss this one! We'll explore:+ What copywriting *actually* is and why it's so important+ The psychology of persuasive copywriting+ The role empathy plays in your words and marketing+ Injecting your copy with your values and personality+ and so much more! We'll share a bunch of resources to help you stay up to date and keep track of changes and you'll have the opportunity to get […]

Simple Storytelling = Effortless Marketing. Marketing is one of the most despised and least understood aspects of running a creative business and being an arts entrepreneur. In this webinar, Using Case Studies for Creative Marketing, we will look into what we call the Story Trinity, the three corners of a perfect marketing triangle. These are: case studies, proof of portfolio, and testimonials. Using Case Studies for Creative Marketing will teach you how to make your marketing much easier. This webinar will go through the elements of a Story Trinity, including: + How to write a compelling Case Study;+ Tips on best Portfolio materials;+ How to request a Testimonial;+ Getting Permission;+ Where and How to Feature the Story Trinity in your marketing;+ Examples — and more! We'll share a bunch of resources to help you stay up to date and keep track of changes. What’s Included?A 60-minute webinar with our creative industries experts, plus lifetime access to additional resources on our website containing more resources to support your learning. Who should sign up?Creative and arts practitioners, freelancers, start-ups, students and arts entrepreneurs from beginners to established (International sign-ups welcome!). We also welcome curious hobbyists and people from outside the arts. Who […]

 2022 has been a bit of a wild one —some bits we loved, some bits we... loved a bit less — and we want you to take a moment to pause, breathe, and reflect on the last twelve months.   Grab a cup of tea (or your preferred alcoholic beverage, lord knows you deserve it!) and tune in for a guided reflection process about the challenges and triumphs in your creative business this year. This free webinar helps you take a moment to have a guided think (and share) about the challenges and triumphs of the year:  + How did you cope? Have you survived — or even thrived?+ Were you able to measure any kind of success? Or adapt your goals to the new world?+ How are your personal and business values?+ Is your S.W.O.T up to date?+ How's your Core Business going, and will you continue in 2023?+ Did your marketing achieve what you wanted?+ Are your clients happy?+ What did you learn? What are you proud of? + How does 2023 look from here? What’s Included? A 45-60 minute webinar with our creative industries experts (which you can access later if you want), plus lifetime access to additional resources on our […]