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  • ONLINE: What’s It Worth?

    CREATIVE COSTING, PRICING AND SHARING YOUR WORTH Working out what to charge for creative products and services can be a colossal challenge. Where to even start? What’s It Worth is a practical workshop that covers the basics of figuring out the price point for creative work, including calculating costs and understanding what the market can bear. What’s It Worth is vital for anyone struggling to understand the value of their own work, and how to share that value with others.   Participants will also discuss the larger issues of:+ Understanding budgets, including the value of time;+ The psychology of pricing;+ Where cost and price overlap and intersect;+ Understanding the marketplace (and market research); + Creating loss leaders and more. What do I get? All participants of this workshop also receive:+ Lifetime access to a dedicated What’s it Worth? Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop;+ Access to additional free webinars to supplement the material covered in the workshop;+ The possibility of further one-to-one business advice, mentoring and support from one of our creative industries business specialist advisors.All questions are welcome in this relaxed, safe and inclusive workshop. Participants are also encouraged to share their own experiences and […]

  • Online: Social Media for Creatives

    DOES SOCIAL MEDIA HURT YOUR BRAIN? Social media is a complex and challenging marketing tool for a lot of creatives, who find it hard to strike the balance between constantly talking about themselves and ignoring the platforms entirely! This friendly and up-to-date workshop covers the basics of how to kickstart marketing using social media, with a focus on the main tools at your disposal and the strategy behind the socials. We’ll also cover:+ Understanding your Brand online+ Understanding your Tribe+ Choosing the right platform for your clients+ Tips and tricks on staying up to date … and much more! What do I get?All participants of this workshop also receive:+ Printed materials to help in class;+ Lifetime access to a dedicated Social Media for Creatives dropbox folder full of additional resources and help;+ Access to a website full of links and resources to help you get ahead in their creative business. Who should enrol?This workshop is ideal for recent graduates, freelancers and anyone struggling with the business aspects of their creativity. Who is presenting?Lillie Brown is a freelance marketing strategist and Marketing Manager of Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and […]

  • ONLINE: Understanding Branding

    HOW TO LAY THE FOUNDATIONS OF A COMPELLING BRAND Branding can be a tricky concept to comprehend and many creative freelancers and arts organisations don’t understand how to make it work. In a marketplace full of mixed marketing messages, a compelling brand can help a creative practitioner or organisation stand out from the crowd. Creatives who make the most of their branding can build a loyal community of clients and customers that are engaged and interested, willing to spend money, and happy to spread the word.  In this down-to-earth workshop, participants will learn about:+ The basic concepts of branding, and why it’s so important;+ Personal and professional branding, and how it applies to creative practitioners;+ The ingredients that make a compelling brand;+ Practical steps to help participants bring their branding A-Game What do I get?  All participants of this workshop also receive:+ Lifetime access to a dedicated Understanding Branding Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop is over;+ Access to additional free webinars to supplement the material covered in the workshop;+ The possibility of further one-to-one business advice, mentoring and support from one of our creative industries business specialist advisors.All questions […]

  • ONLINE: Business Planning for Creatives

    “BY FAILING TO PREPARE, YOU ARE PREPARING TO FAIL.” Benjamin Franklin summed it up best in the quote above.  A business or strategic plan is a summary and evaluation of an entrepreneurial idea – and it should be more than just a conciliation for bank managers and funding bodies. A useful plan can make the difference between creative business success and heading back to the drawing board. This workshop reframes the planning process specifically for creative practitioners, and helps participants create a plan that will actually help. Participants will dig into the deeper issues of:+ The planning process in general, and to make it useful both internally and externally;+ Choosing the right template, and adding an Action Plan;+ The four sections: admin, finances, marketing and goals;+ The Personal/Private and Professional Plans. Resources and templates will also be provided for a variety of both business and strategic plans, including the preferred options for the Australia Council and other kinds of financing.  What do I get?  All participants of this workshop also receive:+ Lifetime access to a dedicated BUSINESS PLANNING  Dropbox folder full of additional resources and workbooks to help continue the learning after the webinar is over;+ Access to additional free webinars to […]

  • ONLINE: Wellbeing for Business

    Working in the creative industries is both rewarding and strenuous, physically and mentally. How can practitioners maintain relative balance between flourishing and falling, particularly when artistic output is built with emotion? WELLBEING FOR BUSINESS explores ways that creative professionals can purposely bring wellbeing practice into their everyday lives. Led by a creative industries and wellbeing specialist, this interactive workshop is a tonic to help practitioners remain creative for the long term. This online workshop focuses on the following topics: + the physical, mental and emotional aspects of Wellbeing; + the most effective ways to define personal boundaries; + understanding imposter syndrome, self-critical thoughts and self-sabotage; + how business tips can (surprisingly) help with wellbeing;+ creative practice processes in the modern world, including managing blocks. What do I get? All participants of this workshop also receive: + lifetime access to a dedicated WELLBEING FOR BUSINESS Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop is over;+ access to additional free webinars to supplement the material covered in the workshop;+ the possibility of further one-to-one business advice, mentoring and support from one of our creative industries business specialist advisors. All questions are welcome in this […]

  • ONLINE: Pitchface

    PRESENTING YOUR IDEAS, CONVINCING YOUR AUDIENCE Pitching is a necessary part of professional creative practice, whether it’s discussing an idea for a work, talking to funding bodies about a project, or participating in a competitive pitch process or competition. It’s fraught with legal and marketing challenges, and needs to be approached in a thoughtful and strategic way. PITCHFACE is a relaxed workshop that provides practical advice on how to tell your best story, how to protect your ideas, and simple tips and tricks to avoid the ‘elevator pitch’ and build lasting relationships with the people who can help bring your ideas to life.  The workshop takes a practical and professional look at:+ Preparing for the Pitch – script, presentation, and you;+ Putting together a ‘live pitch’;+ Presenting online and in writing;+ Protecting yourself legally;+ The all-important Follow-Up.  What do I get? All participants of this workshop also receive:+ Lifetime access to a dedicated PITCHFACE Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop is over;+ Access to additional free webinars to supplement the material covered in the workshop;+ The possibility of further one-to-one business advice, mentoring and support from one of our creative industries […]

  • WEBINAR: Navigating the New Normal

    The light is gleaming at the end of the tunnel, and in NSW doors are reopening and businesses are coming back to life. What does this mean for creative industries? Join us for a panel discussion with creative industries Business Connect advisors to discuss how to navigate this next period of professional readjustment. We'll discuss managing the reopening process, overcoming the challenges presented by the 'new normal', and how to take the delicate steps towards whatever is next for creative business. What’s included? A 60 minute webinar with our creative industries experts (which you can access later if you want), plus lifetime access to additional resources on our website containing more resources to support your learning. Who should sign up? Creative and arts practitioners, freelancers, start-ups,  students and arts entrepreneurs from beginners to established (International sign-ups welcome!). We also welcome curious hobbyists and people from outside the arts.  Who's the host?  Monica Davidson, director of Creative Plus Business, writer-slash-filmmaker-slash-creative business consultant.  What's Creative Plus Business? We're an educational organisation dedicated to educating creative people and arts organisations about entrepreneurial skills. We help by sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more […]

  • ONLINE: Cashflow for Creatives

    UNDERSTAND THOSE DOLLAR DOLLAR BILLS, Y'ALL Understanding how to manage the flow of money in and out of a creative business is always a challenge - and in a pandemic, even more so. The roller coaster of income and expenses, the 'famine and the feast', can be managed - but only with some expert advice and real-world examples to help. Cashflow for Creatives is an interactive online workshop that guides participants as they learn more about the irregularity of income that accompanies creative business, and how to manage their cash flow through practical tools and steps (NOT formulas). With a focus on the arts and creative industries, this workshop will cover:+ The reality of managing the Famine and the Feast+ Understanding and creating your budgets+ Tips from a pro to help ‘regularise’ your cashflow+ Getting organised - and staying that way At the completion of the workshop you will have:+ Lifetime access to a Cashflow for Creatives Dropbox folder jam-packed with resources+ A workbook to help with the practical elements of the workshop+ The option of more one-to-one advice from a creative business specialist All questions are welcome in this relaxed, safe and inclusive workshop. Participants are also encouraged to […]

  • ONLINE: Social Media for Creatives

    DOES SOCIAL MEDIA HURT YOUR BRAIN? Social media is a complex and challenging marketing tool for a lot of creatives, who find it hard to strike the balance between constantly talking about themselves and ignoring the platforms entirely! This friendly and up-to-date workshop covers the basics of how to kickstart marketing using social media, with a focus on the main tools at your disposal and the strategy behind the socials. We’ll also cover:+ Understanding your Brand online+ Understanding your Tribe+ Choosing the right platform for your clients+ Tips and tricks on staying up to date … and much more! What do I get? All participants of this workshop also receive:+ Printed materials to help in class;+ Lifetime access to a dedicated Social Media for Creatives dropbox folder full of additional resources and help;+ Access to a website full of links and resources to help you get ahead in their creative business. Who should enrol?This workshop is ideal for recent graduates, freelancers and anyone struggling with the business aspects of their creativity. Who is presenting?Lillie Brown is a freelance marketing strategist and Marketing Manager of Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing […]

  • ONLINE: Creative’s Guide to Marketing

    HATE SELLING? TRY STRATEGY INSTEAD. Marketing is one of the most despised and least understood aspects of running a creative business and being an arts entrepreneur. Most creatives hate to sell, and would rather be making than hustling. There is a simple secret to making marketing more palatable - understanding the strategy behind the sales will make a huge impact on your creative career. This down-to-earth and enjoyable workshop explores the mystery behind the marketing magic, specifically for creative professionals. We’ll also examine:+ The key elements of a successful marketing campaign;+ How to understand clients, customer and competitors;+ The deeper meaning of word-of-mouth marketing;+ The importance of social media;+ How to make a website with impact … and much more! Our Creative's Guide to Marketing workshop is tailored specifically to creative people who are (or want to be) self-employed, from students and start-ups to experienced freelancers and arts organisations. What do I get?All participants of this workshop also receive:+ Lifetime access to a dedicated Creative's Guide to Marketing dropbox folder full of additional resources and help;+ Access to a dedicated webpage full of links and resources to help them get ahead in their creative business. Who should enrol?This workshop is […]

  • ONLINE: Selling Online for Creatives

    THE BASICS OF STARTING AN ONLINE STORE Selling online and using e-commerce can be overwhelming at first, especially for creatives - where to begin? This beginner's course is ideal for any creatives who have products or services ready to sell, but no idea how to get their online sales set up. With a focus on the arts and creative industries, this workshop will cover:+ The pros and cons of selling online+ Preparing for the basics - bank accounts, cloud accounting and stock management+ Choosing an eCommerce model+ Understanding the Customer Experience+ The legal checklist+ Marketing your Online Store... and more! At the completion of the workshop you will have:+ Lifetime access to a Dropbox folder jam-packed with resources+ A One-Page Creative Business and Marketing Plan+ The option of more one-to-one advice from a creative business specialist. All questions are welcome in this relaxed, safe and inclusive webinar. Participants are also encouraged to share their own experiences and network with their fellow practitioners. Who is presenting? A Double Act!Monica Davidson is an award-winning expert on the creative industries, who began her professional life as a freelance journalist and filmmaker. In 2014 Monica completed her Masters degree in Screen Arts and Business […]

  • ONLINE: Diversify Your Creative Income

    HOW MANY WAYS CAN YOU THINK OF TO MAKE MONEY? Creative businesses often need help to brainstorm all the possible ways to diversify their income streams (especially now!) and become more financially sustainable. Diversify Your Creative Income is an interactive online workshop that allows participants to discuss the various general ways that creatives can make money (including services, goods and passive income), and includes practical exercises to help brainstorm those ideas. This workshop examines:+ Identifying your Core and Complementary Skills;+ The Minimum Viable Offering;+ Using a Skills Audit to inspire ideas;+ How to identify a ‘good’ idea;+ Helpful resources and more! What do I get?All participants of this workshop also receive:+ Lifetime access to a dedicated Diversify Your Creative Income Dropbox folder full of additional resources and help;+ Access to a dedicated webpage full of links and resources to help them get ahead in their creative business. Who should enrol?This workshop is ideal for recent graduates, freelancers and anyone struggling with time, work and creativity. It’s also relevant no matter what your profession – filmmakers, writers, designers, visual artists, musicians, composers, dancers, performers – everyone can benefit from a quick introduction or refresher to the basics of time management and […]