THE BASICS OF STARTING AN ONLINE STORE
Selling online and using e-commerce can be overwhelming at first, especially for creatives – where to begin? This beginner’s course is ideal for any creatives who have products or services ready to sell, but no idea how to get their online sales set up.
With a focus on the arts and creative industries, this workshop will cover:
+ The pros and cons of selling online
+ Preparing for the basics – bank accounts, cloud accounting and stock management
+ Choosing an eCommerce model
+ Understanding the Customer Experience
+ The legal checklist
+ Marketing your Online Store… and more!
At the completion of the workshop you will have:
+ Lifetime access to a Dropbox folder jam-packed with resources
+ A One-Page Creative Business and Marketing Plan
+ The option of more one-to-one advice from a creative business specialist.
All questions are welcome in this relaxed, safe and inclusive webinar. Participants are also encouraged to share their own experiences and network with their fellow practitioners.
Who is presenting? A Double Act!
Monica Davidson is an award-winning expert on the creative industries, who began her professional life as a freelance journalist and filmmaker. In 2014 Monica completed her Masters degree in Screen Arts and Business at AFTRS, and was appointed as the first NSW Creative Industries Business Advisor by the Department of Industry. Shortly after she founded the social enterprise Creative Plus Business, which is dedicated to educating creative people about small business and marketing skills.
Lillie Brown is a freelance marketing strategist and Marketing Manager of Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative brains to digest. She walks clients through a comprehensive planning process to create simple to understand and actionable strategies to help them fulfil their vision – including Creative Plus Business!
What is NSW Business Connect?
Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you to start, run, adapt or grow. Creative Plus Business provides confidential, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program.
What’s Creative Plus Business?
We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help by sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness, tempered with a kind heart and a big dose of professionalism, is the key to helping creative people understand the boring basics of business.
Accessibility: if you have any access requirements, please email email@example.com
This workshop will take place on Zoom. You will receive the Zoom link in an email from Creative Plus Business prior to the workshop. Note: this workshop will not be recorded.
This workshop is sponsored by NSW Business Connect, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start, run, adapt or grow your small business.