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  • ONLINE: Social Media for Creatives

    DOES SOCIAL MEDIA HURT YOUR BRAIN? Social media is a complex and challenging marketing tool for a lot of creatives, who find it hard to strike the balance between constantly talking about themselves and ignoring the platforms entirely! This friendly and up-to-date workshop covers the basics of how to kickstart marketing using social media, with a focus on the main tools at your disposal and the strategy behind the socials. We’ll also cover:+ Understanding your Brand online+ Understanding your Tribe+ Choosing the right platform for your clients+ Tips and tricks on staying up to date … and much more! What do I get? All participants of this workshop also receive:+ Printed materials to help in class;+ Lifetime access to a dedicated Social Media for Creatives dropbox folder full of additional resources and help;+ Access to a website full of links and resources to help you get ahead in their creative business. Who should enrol?This workshop is ideal for recent graduates, freelancers and anyone struggling with the business aspects of their creativity. Who is presenting?Lillie Brown is a freelance marketing strategist and Marketing Manager of Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and […]

  • WATERLOO: Networking Tips and Techniques for Creatives

    Networking Tips and Techniques for Creatives is a surprisingly fun event designed to encourage creative people to get to know each other, while acknowledging the horror, and sharing a few tips at the same time. While it’s a vital skill in the creative industries, many practitioners consider networking to be the stuff of nightmares. Networking Tips and Techniques for Creatives combines education with the opportunity to practice in a safe and friendly environment while embracing the discomfort of the whole process and having a laugh. Tips that will be shared include:+ Success is before you start – preparing before the event;+ Mastering the art of the introduction;+ Overcoming shyness, awkwardness and the urge to run away;+ Dealing with difficult people;+ Getting the all-important follow-up right. You’ll learn how to network in the first half of the session, and practice your skills in the second half. What do I get? All participants of this workshop also receive:+ Lifetime access to a dedicated I HATE NETWORKING Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop is over;+ Access to additional free webinars to supplement the material covered in the workshop;+ The possibility of further one-to-one […]

  • ONLINE: How to Start a Creative Business

    LET’S GET READY TO RUMBLE! Curious about turning your creative practice into a fully-fledged small business?  This fun and friendly workshop will cover all the essentials you’ll need to get the basics right and avoid some of the most common pitfalls for creatives as they enter the world of self-employment and freelancing.  You will learn all the following, with a focus on the arts and creative industries :+ Making a plan for your start-up journey+ Understanding ABNs, structures, business names and licences+ Getting ready for the money+ Preparing for the market+ Where to go for more (free) help. What do I get?  All participants of this workshop also receive:+ Lifetime access to a Dropbox folder jam-packed with resources+ A Creative Business Start-Up Checklist+ A One Page Creative Business and Marketing Plan+ The option of more one-to-one advice from a creative business specialist.All questions are welcome in this relaxed, safe and inclusive workshop. Participants are also encouraged to share their own experiences and network with their fellow practitioners. Who is presenting?Charley Sanders is Co-Artistic-Director of contemporary performance company House of Sand, and a Theatre Artists and Realisateur (poncey french word that sort of just means “director” but more specifically means “person […]

  • ONLINE: Digital Processes for Creative Business

    Creative businesses face unique challenges when preparing for the future. Sometimes the key people in an organisation are so busy working with today, they have very little time to prepare for tomorrow. This workshop takes the time to discuss ways to ensure the longevity of a creative or cultural business, with the help of technology. This online workshop will be relaxed and informal. You can ask all the questions you have never been able to ask before and will have ample opportunity to network and get to know each other. Ideal for: This workshop is tailored specifically to creative people who are (or want to be) self-employed in some capacity. It is ideal for recent graduates, freelancers and small arts organisations. What do I get? All participants of this workshop also receive:+ Printed materials to help during the workshop;+ Lifetime access to a dedicated dropbox folder full of additional resources and help;+ Access to a web page full of links and resources to help you get ahead in their creative business. Who is presenting?Monica Davidson is an award-winning expert on the creative industries, who began her professional life as a freelance journalist and filmmaker. In 2014 Monica completed her Masters […]

  • ONLINE: Networking Tips and Techniques for Creatives

    Networking Tips and Techniques for Creatives is a surprisingly fun event designed to encourage creative people to get to know each other, while acknowledging the horror, and sharing a few tips at the same time. While it’s a vital skill in the creative industries, many practitioners consider networking to be the stuff of nightmares. Networking Tips and Techniques for Creatives combines education with the opportunity to practice in a safe and friendly environment while embracing the discomfort of the whole process and having a laugh. Tips that will be shared include:+ Success is before you start – preparing before the event;+ Mastering the art of the introduction;+ Overcoming shyness, awkwardness and the urge to run away;+ Dealing with difficult people;+ Getting the all-important follow-up right. You’ll learn how to network in the first half of the session, and practice your skills in the second half. What do I get? All participants of this workshop also receive:+ Lifetime access to a dedicated I HATE NETWORKING Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop is over;+ Access to additional free webinars to supplement the material covered in the workshop;+ The possibility of further one-to-one […]

  • BEGA: Recruiting and Retaining Volunteers

    IN PARTNERSHIP WITH SOUTH EAST ARTS Recruiting and Retaining Volunteers is critically important for small arts and cultural organisations, but it can also be difficult for under-resourced groups without the capacity for a recruitment strategy. Recruiting and Retaining Volunteers focuses on finding creative and realistic ways of recruiting and retaining volunteers while also working with the issues of limited capacity and resources, time and money. Participants will brainstorm with each other and learn more about: + Challenges And Successes – what has worked in terms of volunteer recruitment, and what hasn’t;+ The Empathy Map – A guided workshop using the tool of The Empathy Map to help organisations to find out more about what volunteers want from their experience.+ Strategies – Creative and practical strategies will be brainstormed and discussed for both recruitment and retention of new and existing volunteers. What do I get? All participants of this workshop also receive: + Lifetime access to a dedicated VOLUNTEERS Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop is over;+ Access to additional free webinars to supplement the material covered in the workshop;+ The possibility of further one-to-one business advice, mentoring and support from […]

  • ONLINE: Diversify Your Creative Income

    HOW MANY WAYS CAN YOU THINK OF TO MAKE MONEY? Creative businesses often need help to brainstorm all the possible ways to diversify their income streams (especially now!) and become more financially sustainable. Diversify Your Creative Income is an interactive online workshop that allows participants to discuss the various general ways that creatives can make money (including services, goods and passive income), and includes practical exercises to help brainstorm those ideas. This workshop examines:+ Identifying your Core and Complementary Skills;+ The Minimum Viable Offering;+ Using a Skills Audit to inspire ideas;+ How to identify a ‘good’ idea;+ Helpful resources and more! What do I get?All participants of this workshop also receive:+ Lifetime access to a dedicated Diversify Your Creative Income Dropbox folder full of additional resources and help;+ Access to a dedicated webpage full of links and resources to help them get ahead in their creative business. Who should enrol?This workshop is ideal for recent graduates, freelancers and anyone struggling with time, work and creativity. It’s also relevant no matter what your profession – filmmakers, writers, designers, visual artists, musicians, composers, dancers, performers – everyone can benefit from a quick introduction or refresher to the basics of time management and […]

  • WEBINAR: Women’s Work

    There’s nothing natural about the 9 to 5 of work, especially for women. The modern world of business was devised a century ago by men who usually had wives and offices and rarely had to worry about domestic duties. Today’s women are still expected to squash themselves uncomfortably into a version of ‘work’ that they had nothing to do with inventing. What would business look like if women could create the world from scratch? Rip it all apart and start again? Would a female-identified perspective change the way we approach processes or systems? Would our work be more inclusive of caring responsibilities? Could we dispense with the notion of work-life balance, because we’d figured it all out?Or would it be exactly the same? Three female-identifying trailblazers from the world of creative entrepreneurship will explore and celebrate values-based businesses, working on their own terms, and rejecting arcane entrepreneurial paradigms. They think outside of the box, consciously create spaces that foster connection and conversation; wielding their power and influence ethically and intentionally to change the hearts, lives, and minds of those who interact with them. What’s Included?A 90-minute panel webinar with our creative industries experts (which you can access later if you […]

  • PENRITH: Freelance Skills for Creatives

    IN PARTNERSHIP WITH PENRITH CITY COUNCIL Freelancing in the creative industries is a fact of life. Even curious hobbyists and serial employees will need to understand the basics – not to mention those who have chosen to freelance professionally in their craft. Freelance Skills for Creatives is a fast, funny and practical presentation specifically designed for creative practitioners with absolutely no business skills, to help them get the five most important elements of creative freelancing just right. Participants will learn more about:+ Setting goals and planning the self-employment journey;+ Understanding and handling money matters;+ The key to managing time better;+ The basic beginnings of marketing, and+ Fostering a cheer squad and juggling the realities of combining art and business.We’ll also share more resources and tax, superannuation, and business registration. All questions are welcome in this relaxed, safe and inclusive workshop. Participants are also encouraged to share their own experiences and network with their fellow practitioners. What do I get? All participants of this workshop also receive:+ Lifetime access to a dedicated Freelance Five Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop;+ Access to additional free webinars to supplement the material covered in […]

  • ONLINE: Understanding Branding for Creatives

    HOW TO LAY THE FOUNDATIONS OF A COMPELLING BRAND Branding can be a tricky concept to comprehend and many creative freelancers and arts organisations don’t understand how to make it work. In a marketplace full of mixed marketing messages, a compelling brand can help a creative practitioner or organisation stand out from the crowd. Creatives who make the most of their branding can build a loyal community of clients and customers that are engaged and interested, willing to spend money, and happy to spread the word.  In this down-to-earth workshop, participants will learn about:+ The basic concepts of branding, and why it’s so important;+ Personal and professional branding, and how it applies to creative practitioners;+ The ingredients that make a compelling brand;+ Practical steps to help participants bring their branding A-Game What do I get?  All participants of this workshop also receive:+ Lifetime access to a dedicated Understanding Branding Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop is over;+ Access to additional free webinars to supplement the material covered in the workshop;+ The possibility of further one-to-one business advice, mentoring and support from one of our creative industries business specialist advisors.All questions […]

  • DARLINGHURST: Artselerate

    Artselerate is a unique combination of business incubator, start-up accelerator, creative collaboration, and networking opportunity that creates a fast and practical approach to business and strategic planning specifically for creative practitioners and arts organisations. Artselerate helps participants complete their strategic business and marketing plans, with practical actions ready to be implemented, and creates a continued connection with other creative professionals through a guided peer mentoring program and ongoing connection to experts. Artselerate is a program designed for creative practitioners at any stage of their professional development — it’s a melting pot of experiences, attitudes, and ideas to get your planning done! You could be… Plus you must be over 18, and live and/or work in the City of Sydney LGA. We welcome keen beans from any area of practice, including screen, music, performing arts, design, fashion, visuals arts, writing, and multi-arts. Ideally, you are committed to improving your professional and creative capacity and developing your business and marketing skills in an accelerated way, through a practical approach. You also need to be engaged, enthusiastic, and willing to commit to participating in the whole program. That means BOTH weekends and in-between meetings. It’s compulsory! We actively encourage applications from people of culturally […]

  • ONLINE: Time Management for Creatives

    HOW TO MAKE THE TIME FOR EVERYTHING? This workshop answers the age-old question – how are we supposed to find the time to run a creative career, pursue our arts-based practice, and have a life as well? This fun and informal workshop discusses practical strategies to help you keep all the juggling balls in the air. Participants will also discuss the larger issues of:+ Setting and keeping goals;+ Staying motivated and understanding procrastination;+ Recognising self-sabotage, and;+ Finding the balance between being creative and making money. What do I get?  All participants of this workshop also receive:+ Lifetime access to a dedicated Time Management dropbox folder full of additional resources and help;+ Access to a website full of additional free resources.The workshop is relaxed and informal, you can ask all the questions you’ve never been able to ask before, and participants will also be given ample opportunity to network and get to know each other. Who should enrol? This workshop is ideal for recent graduates, freelancers and anyone struggling with time, work and creativity. It’s also relevant no matter what your profession – filmmakers, writers, designers, visual artists, musicians, composers, dancers, performers – everyone can benefit from a quick introduction or refresher to the basics […]