Events

Productivity is a loaded term. It's drilled into us at every turn with no limit to the amount of output we try to produce: more is always better. Most of us are stuck on the hamster wheel of productivity culture, optimising, doing more, and squeezing as much as possible into our already tight schedules. It's no secret that productivity culture is harmful—it's stressful, exhausting, and often leads to burnout. Let us introduce you to the idea of your sustainable pace. Coined by award-winning leadership and performance coach Elana Robertson, your sustainable pace is about taking the time to step back and look at how you’re working, creating routines, rituals, and rhythms that support impactful output, and being strategic about where you invest your energy. Lillie Brown will be joined by foundher director Elana Robertson to explore a new way of living and working—at your sustainable pace. We'll discuss:+ Productivity through a holistic lens+ How to divest from productivity culture+ Cultivating routines, rituals, and rhythms to enhance your performance, productivity, and wellbeing+ How to fan your momentum+ What a sustainable pace looks like in practice You can expect new ideas, tips, and actions to help you design—and implement—a holistic, easeful, and […]

WE KNOW WE NEED ONE – BUT WHERE TO START? A website is so much more than a passive online portfolio display. It can be a centralised place to showcase services, a marketing tool to share stories, and an educational platform to help clients understand your craft. Talking About.. Your Website is a practical and comprehensive workshop that examines the best ways for creatives to present their websites, with real-life examples of best practice, and helpful resources for DIY design. Tips that will be shared include:+ Why? Outlining the goals for your website;+ Making a Site Map and organising the content;+ Do It Yourself or Hire a Designer? The pros and cons of each;+ Choosing the best platform for a DIY website;+ Thinking SHOP not GALLERY.Resources and links will be shared throughout the workshop to help guide participants. What do I get? All participants of this workshop also receive:+ Lifetime access to a dedicated Talking About.. Your Website Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop is over;+ Access to additional free webinars to supplement the material covered in the workshop;+ The possibility of further one-to-one business advice, mentoring and support from […]

IN PARTNERSHIP WITH ARTS AND CULTURAL EXCHANGE Marketing is one of the most despised and least understood aspects of running a creative business and being an arts entrepreneur. Most creatives hate to sell, and would rather be making than hustling. There is a simple secret to making marketing more palatable – understanding the strategy behind the sales will make a huge impact on your creative career. This down-to-earth and enjoyable workshop explores the mystery behind the marketing magic, specifically for creative professionals. We’ll also examine:+ The key elements of a successful marketing campaign;+ How to understand clients, customer and competitors;+ The deeper meaning of word-of-mouth marketing;+ The importance of social media;+ How to make a website with impact … and much more! Our Creative’s Guide to Marketing workshop is tailored specifically to creative people who are (or want to be) self-employed, from students and start-ups to experienced freelancers and arts organisations. What do I get?All participants of this workshop also receive:+ Lifetime access to a dedicated Creative’s Guide to Marketing dropbox folder full of additional resources and help;+ Access to a dedicated webpage full of links and resources to help them get ahead in their creative business. Who should enrol?This […]

UNDERSTANDING AND IMPLEMENTING THE BASICS OF TAX Tax is a necessary pain and managing the annual and ongoing obligations as a creative means getting their financial house in order. It's not fun, but a few simple tips and tricks (and a friendly face) can help. TAX TIME FOR CREATIVES covers the basics, and examines the intersection between individual tax, small business and the key creative tax rulings that dictate how creative practitioners need to interact with the tax department. The workshop takes a practical and friendly look at:+ Understanding what taxable income actually means;+ The key creative tax rulings – and how they apply;+ The test for working out hobby versus business, and why it matters;+ The basics of deductions;+ Easy tips and tricks for record-keeping, including cloud accounting;+ An introduction to the Groovy Accountants. Participants can also ask questions and get access to more resources and support. At the completion of the workshop you will have:+ Lifetime access to a Dropbox folder jam-packed with resources+ A workbook to help with the practical elements of the workshop+ The option of more one-to-one advice from a creative business specialist. All questions are welcome in this relaxed, safe and inclusive workshop. Participants […]

IN PARTNERSHIP WITH WOLLONGONG CITY COUNCIL Tax is a necessary pain and managing the annual and ongoing obligations as a creative means getting their financial house in order. It’s not fun, but a few simple tips and tricks (and a friendly face) can help. TAX TIME FOR CREATIVES covers the basics, and examines the intersection between individual tax, small business and the key creative tax rulings that dictate how creative practitioners need to interact with the tax department. The workshop takes a practical and friendly look at:+ Understanding what taxable income actually means;+ The key creative tax rulings – and how they apply;+ The test for working out hobby versus business, and why it matters;+ The basics of deductions;+ Easy tips and tricks for record-keeping, including cloud accounting;+ An introduction to the Groovy Accountants. Participants can also ask questions and get access to more resources and support. At the completion of the workshop you will have:+ Lifetime access to a Dropbox folder jam-packed with resources+ A workbook to help with the practical elements of the workshop+ The option of more one-to-one advice from a creative business specialist. All questions are welcome in this relaxed, safe and inclusive workshop. Participants are […]

IN PARTNERSHIP WITH WOLLONGONG CITY COUNCIL Creative businesses often need help to brainstorm all the possible ways to diversify their income streams (especially now!) and become more financially sustainable. Diversify Your Creative Income is an interactive workshop that allows participants to discuss the various general ways that creatives can make money (including services, goods and passive income), and includes practical exercises to help brainstorm those ideas. This workshop examines:+ Identifying your Core and Complementary Skills;+ The Minimum Viable Offering;+ Using a Skills Audit to inspire ideas;+ How to identify a ‘good’ idea;+ Helpful resources and more! What do I get?All participants of this workshop also receive:+ Lifetime access to a dedicated Diversify Your Creative Income Dropbox folder full of additional resources and help;+ Access to a dedicated webpage full of links and resources to help them get ahead in their creative business. Who should enrol?This workshop is ideal for recent graduates, freelancers and anyone struggling with time, work and creativity. It’s also relevant no matter what your profession – filmmakers, writers, designers, visual artists, musicians, composers, dancers, performers – everyone can benefit from a quick introduction or refresher to the basics of time management and setting goals. Who is presenting?Monica […]

IN PARTNERSHIP WITH EASTERN RIVERINA ARTS Working out what to charge for creative products and services can be a colossal challenge. Where to even start? Pricing for Creatives is a practical workshop that covers the basics of figuring out the price point for creative work, including calculating costs and understanding what the market can bear. Pricing for Creatives is vital for anyone struggling to understand the value of their own work, and how to share that value with others.   Participants will also discuss the larger issues of:+ Understanding budgets, including the value of time;+ The psychology of pricing;+ Where cost and price overlap and intersect;+ Understanding the marketplace (and market research); + Creating loss leaders and more. What do I get? All participants of this workshop also receive:+ Lifetime access to a dedicated Pricing for Creatives Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop;+ Access to additional free webinars to supplement the material covered in the workshop;+ The possibility of further one-to-one business advice, mentoring and support from one of our creative industries business specialist advisors.All questions are welcome in this relaxed, safe and inclusive workshop. Participants are also encouraged to share their own experiences and network with their […]

IN PARTNERSHIP WITH EASTERN RIVERINA ARTS Pitching is a necessary part of professional creative practice, whether it’s discussing an idea for a work, talking to funding bodies about a project, or participating in a competitive pitch process or competition. It’s fraught with legal and marketing challenges, and needs to be approached in a thoughtful and strategic way. PITCHFACE is a relaxed workshop that provides practical advice on how to tell your best story, how to protect your ideas, and simple tips and tricks to avoid the ‘elevator pitch’ and build lasting relationships with the people who can help bring your ideas to life.  The workshop takes a practical and professional look at:+ Preparing for the Pitch – script, presentation, and you;+ Putting together a ‘live pitch’;+ Presenting online and in writing;+ Protecting yourself legally;+ The all-important Follow-Up.  What do I get? All participants of this workshop also receive:+ Lifetime access to a dedicated PITCHFACE Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop is over;+ Access to additional free webinars to supplement the material covered in the workshop;+ The possibility of further one-to-one business advice, mentoring and support from one of our creative industries business […]