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  • ONLINE: Diversify Your Creative Income

    HOW MANY WAYS CAN YOU THINK OF TO MAKE MONEY? Creative businesses often need help to brainstorm all the possible ways to diversify their income streams (especially now!) and become more financially sustainable. Diversify Your Creative Income is an interactive online workshop that allows participants to discuss the various general ways that creatives can make money (including services, goods and passive income), and includes practical exercises to help brainstorm those ideas. This workshop examines:+ Identifying your Core and Complementary Skills;+ The Minimum Viable Offering;+ Using a Skills Audit to inspire ideas;+ How to identify a ‘good’ idea;+ Helpful resources and more! What do I get?All participants of this workshop also receive:+ Lifetime access to a dedicated Diversify Your Creative Income Dropbox folder full of additional resources and help;+ Access to a dedicated webpage full of links and resources to help them get ahead in their creative business. Who should enrol?This workshop is ideal for recent graduates, freelancers and anyone struggling with time, work and creativity. It’s also relevant no matter what your profession – filmmakers, writers, designers, visual artists, musicians, composers, dancers, performers – everyone can benefit from a quick introduction or refresher to the basics of time management and […]

  • WEBINAR: Women’s Work

    There’s nothing natural about the 9 to 5 of work, especially for women. The modern world of business was devised a century ago by men who usually had wives and offices and rarely had to worry about domestic duties. Today’s women are still expected to squash themselves uncomfortably into a version of ‘work’ that they had nothing to do with inventing. What would business look like if women could create the world from scratch? Rip it all apart and start again? Would a female-identified perspective change the way we approach processes or systems? Would our work be more inclusive of caring responsibilities? Could we dispense with the notion of work-life balance, because we’d figured it all out?Or would it be exactly the same? Three female-identifying trailblazers from the world of creative entrepreneurship will explore and celebrate values-based businesses, working on their own terms, and rejecting arcane entrepreneurial paradigms. They think outside of the box, consciously create spaces that foster connection and conversation; wielding their power and influence ethically and intentionally to change the hearts, lives, and minds of those who interact with them. What’s Included?A 90-minute panel webinar with our creative industries experts (which you can access later if you […]

  • PENRITH: Freelance Skills for Creatives

    IN PARTNERSHIP WITH PENRITH CITY COUNCIL Freelancing in the creative industries is a fact of life. Even curious hobbyists and serial employees will need to understand the basics – not to mention those who have chosen to freelance professionally in their craft. Freelance Skills for Creatives is a fast, funny and practical presentation specifically designed for creative practitioners with absolutely no business skills, to help them get the five most important elements of creative freelancing just right. Participants will learn more about:+ Setting goals and planning the self-employment journey;+ Understanding and handling money matters;+ The key to managing time better;+ The basic beginnings of marketing, and+ Fostering a cheer squad and juggling the realities of combining art and business.We’ll also share more resources and tax, superannuation, and business registration. All questions are welcome in this relaxed, safe and inclusive workshop. Participants are also encouraged to share their own experiences and network with their fellow practitioners. What do I get? All participants of this workshop also receive:+ Lifetime access to a dedicated Freelance Five Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop;+ Access to additional free webinars to supplement the material covered in […]

  • ONLINE: Understanding Branding for Creatives

    HOW TO LAY THE FOUNDATIONS OF A COMPELLING BRAND Branding can be a tricky concept to comprehend and many creative freelancers and arts organisations don’t understand how to make it work. In a marketplace full of mixed marketing messages, a compelling brand can help a creative practitioner or organisation stand out from the crowd. Creatives who make the most of their branding can build a loyal community of clients and customers that are engaged and interested, willing to spend money, and happy to spread the word.  In this down-to-earth workshop, participants will learn about:+ The basic concepts of branding, and why it’s so important;+ Personal and professional branding, and how it applies to creative practitioners;+ The ingredients that make a compelling brand;+ Practical steps to help participants bring their branding A-Game What do I get?  All participants of this workshop also receive:+ Lifetime access to a dedicated Understanding Branding Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop is over;+ Access to additional free webinars to supplement the material covered in the workshop;+ The possibility of further one-to-one business advice, mentoring and support from one of our creative industries business specialist advisors.All questions […]

  • DARLINGHURST: Artselerate

    Artselerate is a unique combination of business incubator, start-up accelerator, creative collaboration, and networking opportunity that creates a fast and practical approach to business and strategic planning specifically for creative practitioners and arts organisations. Artselerate helps participants complete their strategic business and marketing plans, with practical actions ready to be implemented, and creates a continued connection with other creative professionals through a guided peer mentoring program and ongoing connection to experts. Artselerate is a program designed for creative practitioners at any stage of their professional development — it’s a melting pot of experiences, attitudes, and ideas to get your planning done! You could be… Plus you must be over 18, and live and/or work in the City of Sydney LGA. We welcome keen beans from any area of practice, including screen, music, performing arts, design, fashion, visuals arts, writing, and multi-arts. Ideally, you are committed to improving your professional and creative capacity and developing your business and marketing skills in an accelerated way, through a practical approach. You also need to be engaged, enthusiastic, and willing to commit to participating in the whole program. That means BOTH weekends and in-between meetings. It’s compulsory! We actively encourage applications from people of culturally […]

  • ONLINE: Time Management for Creatives

    HOW TO MAKE THE TIME FOR EVERYTHING? This workshop answers the age-old question – how are we supposed to find the time to run a creative career, pursue our arts-based practice, and have a life as well? This fun and informal workshop discusses practical strategies to help you keep all the juggling balls in the air. Participants will also discuss the larger issues of:+ Setting and keeping goals;+ Staying motivated and understanding procrastination;+ Recognising self-sabotage, and;+ Finding the balance between being creative and making money. What do I get?  All participants of this workshop also receive:+ Lifetime access to a dedicated Time Management dropbox folder full of additional resources and help;+ Access to a website full of additional free resources.The workshop is relaxed and informal, you can ask all the questions you’ve never been able to ask before, and participants will also be given ample opportunity to network and get to know each other. Who should enrol? This workshop is ideal for recent graduates, freelancers and anyone struggling with time, work and creativity. It’s also relevant no matter what your profession – filmmakers, writers, designers, visual artists, musicians, composers, dancers, performers – everyone can benefit from a quick introduction or refresher to the basics […]

  • WEBINAR: Pricing Your Work with Jess Brady

    Figuring out how to price your work confounds many creative people. There are so many factors at play—hard costs, your own perception of what your work is worth, market positioning, and more. In this free (and fabulous) webinar, Lillie Brown will be joined by licensed financial advisor and educator extraordinaire Jess Brady to explore what you need to take into consideration to price your creative work and share some simple tips and strategies to set your rates. We'll explore:+ The role of your money mindset+ Soft and hard costs+ The psychology behind pricing+ Market positioning and why this matters And lots more! We'll share a bunch of resources and worksheets to help you develop your ideas after the session and you'll have the opportunity to ask our expert presenter your burning pricing questions. What’s Included?A 60-minute webinar with our creative industries experts (which you can access later if you want), plus lifetime access to additional resources on our website containing more resources to support your learning. Who should sign up?Creative and arts practitioners, freelancers, start-ups, students and arts entrepreneurs from beginners to established (International sign-ups welcome!). We also welcome curious hobbyists and people from outside the arts. Who's hosting?Lillie Brown […]

  • ONLINE: Selling Online for Creatives

    THE BASICS OF STARTING AN ONLINE STORE Selling online and using e-commerce can be overwhelming at first, especially for creatives – where to begin? This beginner’s course is ideal for any creatives who have products or services ready to sell, but no idea how to get their online sales set up. With a focus on the arts and creative industries, this workshop will cover:+ The pros and cons of selling online+ Preparing for the basics – bank accounts, cloud accounting and stock management+ Choosing an eCommerce model+ Understanding the Customer Experience+ The legal checklist+ Marketing your Online Store… and more! At the completion of the workshop you will have:+ Lifetime access to a Dropbox folder jam-packed with resources+ A One-Page Creative Business and Marketing Plan+ The option of more one-to-one advice from a creative business specialist. All questions are welcome in this relaxed, safe and inclusive webinar. Participants are also encouraged to share their own experiences and network with their fellow practitioners. Who is presenting?Lillie Brown is a freelance marketing strategist and Marketing Manager of Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative […]

  • ONLINE: Pricing for Creatives

    CREATIVE COSTING, PRICING AND SHARING YOUR WORTH Working out what to charge for creative products and services can be a colossal challenge. Where to even start? Pricing for Creatives is a practical workshop that covers the basics of figuring out the price point for creative work, including calculating costs and understanding what the market can bear. Pricing for Creatives is vital for anyone struggling to understand the value of their own work, and how to share that value with others.   Participants will also discuss the larger issues of:+ Understanding budgets, including the value of time;+ The psychology of pricing;+ Where cost and price overlap and intersect;+ Understanding the marketplace (and market research); + Creating loss leaders and more. What do I get? All participants of this workshop also receive:+ Lifetime access to a dedicated Pricing for Creatives Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop;+ Access to additional free webinars to supplement the material covered in the workshop;+ The possibility of further one-to-one business advice, mentoring and support from one of our creative industries business specialist advisors.All questions are welcome in this relaxed, safe and inclusive workshop. Participants are also encouraged to share their own experiences and network with […]

  • JINDABYNE: Website Creation for Creatives

    IN PARTNERSHIP WITH SOUTH EAST ARTS A website is so much more than a passive online portfolio display. It can be a centralised place to showcase services, a marketing tool to share stories, and an educational platform to help clients understand your craft. Website Creation for Creatives is a practical and comprehensive workshop that examines the best ways for creatives to present their websites, with real-life examples of best practices, and helpful resources for DIY design. Tips that will be shared include:+ Why? Outlining the goals for your website;+ Making a Site Map and organising the content;+ Do It Yourself or Hire a Designer? The pros and cons of each;+ Choosing the best platform for a DIY website;+ Thinking SHOP not GALLERY.Resources and links will be shared throughout the workshop to help guide participants. What do I get? All participants of this workshop also receive:+ Lifetime access to a dedicated Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop is over;+ Access to additional free webinars to supplement the material covered in the workshop;+ The possibility of further one-to-one business advice, mentoring and support from one of our creative industries business specialist advisors.All […]

  • PARRAMATTA: Freelance Skills for Creatives

    IN PARTNERSHIP WITH ARTS AND CULTURAL EXCHANGEFreelancing in the creative industries is a fact of life. Even curious hobbyists and serial employees will need to understand the basics – not to mention those who have chosen to freelance professionally in their craft. Freelance Skills for Creatives is a fast, funny and practical presentation specifically designed for creative practitioners with absolutely no business skills, to help them get the five most important elements of creative freelancing just right. Participants will learn more about:+ Setting goals and planning the self-employment journey;+ Understanding and handling money matters;+ The key to managing time better;+ The basic beginnings of marketing, and+ Fostering a cheer squad and juggling the realities of combining art and business.We’ll also share more resources and tax, superannuation, and business registration. All questions are welcome in this relaxed, safe and inclusive workshop. Participants are also encouraged to share their own experiences and network with their fellow practitioners. What do I get? All participants of this workshop also receive:+ Lifetime access to a dedicated Freelance Five Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop;+ Access to additional free webinars to supplement the material covered in […]

  • DARLINGHURST: How to Start a Creative Business

    LET’S GET READY TO RUMBLE! Curious about turning your creative practice into a fully-fledged small business?  This fun and friendly workshop will cover all the essentials you’ll need to get the basics right and avoid some of the most common pitfalls for creatives as they enter the world of self-employment and freelancing.  You will learn all the following, with a focus on the arts and creative industries :+ Making a plan for your start-up journey+ Understanding ABNs, structures, business names and licences+ Getting ready for the money+ Preparing for the market+ Where to go for more (free) help. What do I get?  All participants of this workshop also receive:+ Lifetime access to a Dropbox folder jam-packed with resources+ A Creative Business Start-Up Checklist+ A One Page Creative Business and Marketing Plan+ The option of more one-to-one advice from a creative business specialist.All questions are welcome in this relaxed, safe and inclusive workshop. Participants are also encouraged to share their own experiences and network with their fellow practitioners. Who is presenting?Wendi Lanham is an actor, presenter, model, and the General Manager of Creative Plus Business. She has a wealth of experience combining business and creative practice and is well-versed in the […]