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  • WEBINAR: Your Year in Review 2022

     2022 has been a bit of a wild one —some bits we loved, some bits we... loved a bit less — and we want you to take a moment to pause, breathe, and reflect on the last twelve months.   Grab a cup of tea (or your preferred alcoholic beverage, lord knows you deserve it!) and tune in for a guided reflection process about the challenges and triumphs in your creative business this year. This free webinar helps you take a moment to have a guided think (and share) about the challenges and triumphs of the year:  + How did you cope? Have you survived — or even thrived?+ Were you able to measure any kind of success? Or adapt your goals to the new world?+ How are your personal and business values?+ Is your S.W.O.T up to date?+ How's your Core Business going, and will you continue in 2023?+ Did your marketing achieve what you wanted?+ Are your clients happy?+ What did you learn? What are you proud of? + How does 2023 look from here? What’s Included? A 45-60 minute webinar with our creative industries experts (which you can access later if you want), plus lifetime access to additional resources on our […]

  • ONLINE: Creative’s Guide to Marketing

    Marketing is one of the most despised and least understood aspects of running a creative business and being an arts entrepreneur. Most creatives hate to sell, and would rather be making than hustling. There is a simple secret to making marketing more palatable – understanding the strategy behind the sales will make a huge impact on your creative career. This down-to-earth and enjoyable workshop explores the mystery behind the marketing magic, specifically for creative professionals. We’ll also examine:+ The key elements of a successful marketing campaign;+ How to understand clients, customer and competitors;+ The deeper meaning of word-of-mouth marketing;+ The importance of social media;+ How to make a website with impact … and much more! Our Creative’s Guide to Marketing workshop is tailored specifically to creative people who are (or want to be) self-employed, from students and start-ups to experienced freelancers and arts organisations. What do I get?All participants of this workshop also receive:+ Lifetime access to a dedicated Creative’s Guide to Marketing dropbox folder full of additional resources and help;+ Access to a dedicated webpage full of links and resources to help them get ahead in their creative business. Who should enrol?This workshop is ideal for recent graduates, freelancers […]

  • ONLINE: Funding Guidelines for Creatives

    Government funding, grants, awards and procurement are often held up as the holy grail of a successful arts business, but this revenue stream also takes hard work and patience. After all, there’s no such thing as ‘free money’.Funding Guidelines for Creatives showcases the basics of writing, winning, and acquitting any kind of funding, as well as making plans and preparing for your funding future. In this down-to-earth workshop, participants will learn more about: + The different kinds of funding available;+ Creating a Funding Folder and Grant Calendar;+ Researching funding and considering applications;+ Writing the Proposal – and avoiding the common errors;+ The Acquittal Process – and how to recover from setbacks;+ The five main ways to ‘fail’ at funding. Resources, examples and templates will also be provided for a variety of funding applications. This workshop will be relaxed and informal. You can ask all the questions you have never been able to ask before and will have ample opportunity to network and get to know each other. Ideal for: This workshop is tailored specifically to creative people who are (or want to be) self-employed in some capacity. It is ideal for recent graduates, freelancers and small arts organisations. What do I […]

  • WEBINAR: Productivity and Processes for Creative Business

    Finding a way to make the workings of your business more streamlined might be challenging, but we have experts to help you. Productivity and Processes for Creative Business is a webinar designed to take the difficulty out of your day (at least, when it comes to your business), and to teach you how to best implement the right strategies to make your enterprise run efficiently! In this expert panel, Wendi Lanham, Debbie Eglin of "The Productivity Hub" and artist Jeff McCann explore the value of putting effective systems and processes in place for your company, leading to a more productive business day and doing a lot to shape the future of your business. You won't want to miss this one! We'll share a bunch of resources to help you stay up to date and keep track of changes and you'll have the opportunity to get your questions answered by our expert presenters. What’s Included?A 60-minute webinar with our creative industries experts (which you can access later if you want), plus lifetime access to additional resources on our website containing more resources to support your learning. Who should sign up?Creative and arts practitioners, freelancers, start-ups, students and arts entrepreneurs from beginners […]

  • ONLINE: Money Management for Creatives

    The starving artist is a pervasive idea, and in reality many creative people struggle in self-employment because money is a constant battle. This isn’t always just due to lack of funds. Creative practitioners sometimes need the basics of business money and financial literacy explained in a way that is easy to understand. This online workshop helps to bridge that gap in financial literacy with an entertaining and real-world discussion of money that makes sense to the artistic brain. The most common financial questions that creatives have are answered, including:+ How do I weather the ups and downs of creative income?+ Do I have to keep working for free?+ What should I charge? How do I work that out?+ What’s the deal with cash flow and budgets?+ How do I invoice? How do I enforce an invoice?+ What’s the deal with tax, and what is cloud accounting?+ Where can I go for more help? This online workshop will be relaxed and informal. You can ask all the questions you have never been able to ask before and will have ample opportunity to network and get to know each other. Ideal for: This workshop is tailored specifically to creative people who are (or […]

  • ONLINE: Five Tips for Freelance Creatives

    FREELANCING IS TRICKY – AND INEVITABLE Freelancing in the creative industries is a fact of life. Even curious hobbyists and serial employees will need to understand the basics – not to mention those who have chosen to freelance professionally in their craft. Five Tips for Freelance Creatives is a fast, funny and practical presentation specifically designed for creative practitioners with absolutely no business skills, to help them get the five most important elements of creative freelancing just right. Participants will learn more about:+ Setting goals and planning the self-employment journey;+ Understanding and handling money matters;+ The key to managing time better;+ The basic beginnings of marketing, and+ Fostering a cheer squad and juggling the realities of combining art and business.We’ll also share more resources and tax, superannuation, and business registration. All questions are welcome in this relaxed, safe and inclusive workshop. Participants are also encouraged to share their own experiences and network with their fellow practitioners. What do I get? All participants of this workshop also receive:+ Lifetime access to a dedicated Freelance Five Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop;+ Access to additional free webinars to supplement the material covered […]

  • ONLINE: Social Media for Creatives

    DOES SOCIAL MEDIA HURT YOUR BRAIN? Social media is a complex and challenging marketing tool for a lot of creatives, who find it hard to strike the balance between constantly talking about themselves and ignoring the platforms entirely! This friendly and up-to-date workshop covers the basics of how to kickstart marketing using social media, with a focus on the main tools at your disposal and the strategy behind the socials. We’ll also cover:+ Understanding your Brand online+ Understanding your Tribe+ Choosing the right platform for your clients+ Tips and tricks on staying up to date … and much more! What do I get? All participants of this workshop also receive:+ Printed materials to help in class;+ Lifetime access to a dedicated Social Media for Creatives dropbox folder full of additional resources and help;+ Access to a website full of links and resources to help you get ahead in their creative business. Who should enrol?This workshop is ideal for recent graduates, freelancers and anyone struggling with the business aspects of their creativity. Who is presenting?Lillie Brown is a freelance marketing strategist and Marketing Manager of Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and […]

  • WATERLOO: Networking Tips and Techniques for Creatives

    Networking Tips and Techniques for Creatives is a surprisingly fun event designed to encourage creative people to get to know each other, while acknowledging the horror, and sharing a few tips at the same time. While it’s a vital skill in the creative industries, many practitioners consider networking to be the stuff of nightmares. Networking Tips and Techniques for Creatives combines education with the opportunity to practice in a safe and friendly environment while embracing the discomfort of the whole process and having a laugh. Tips that will be shared include:+ Success is before you start – preparing before the event;+ Mastering the art of the introduction;+ Overcoming shyness, awkwardness and the urge to run away;+ Dealing with difficult people;+ Getting the all-important follow-up right. You’ll learn how to network in the first half of the session, and practice your skills in the second half. What do I get? All participants of this workshop also receive:+ Lifetime access to a dedicated I HATE NETWORKING Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop is over;+ Access to additional free webinars to supplement the material covered in the workshop;+ The possibility of further one-to-one […]

  • ONLINE: How to Start a Creative Business

    LET’S GET READY TO RUMBLE! Curious about turning your creative practice into a fully-fledged small business?  This fun and friendly workshop will cover all the essentials you’ll need to get the basics right and avoid some of the most common pitfalls for creatives as they enter the world of self-employment and freelancing.  You will learn all the following, with a focus on the arts and creative industries :+ Making a plan for your start-up journey+ Understanding ABNs, structures, business names and licences+ Getting ready for the money+ Preparing for the market+ Where to go for more (free) help. What do I get?  All participants of this workshop also receive:+ Lifetime access to a Dropbox folder jam-packed with resources+ A Creative Business Start-Up Checklist+ A One Page Creative Business and Marketing Plan+ The option of more one-to-one advice from a creative business specialist.All questions are welcome in this relaxed, safe and inclusive workshop. Participants are also encouraged to share their own experiences and network with their fellow practitioners. Who is presenting?Charley Sanders is Co-Artistic-Director of contemporary performance company House of Sand, and a Theatre Artists and Realisateur (poncey french word that sort of just means “director” but more specifically means “person […]

  • ONLINE: Digital Processes for Creative Business

    Creative businesses face unique challenges when preparing for the future. Sometimes the key people in an organisation are so busy working with today, they have very little time to prepare for tomorrow. This workshop takes the time to discuss ways to ensure the longevity of a creative or cultural business, with the help of technology. This online workshop will be relaxed and informal. You can ask all the questions you have never been able to ask before and will have ample opportunity to network and get to know each other. Ideal for: This workshop is tailored specifically to creative people who are (or want to be) self-employed in some capacity. It is ideal for recent graduates, freelancers and small arts organisations. What do I get? All participants of this workshop also receive:+ Printed materials to help during the workshop;+ Lifetime access to a dedicated dropbox folder full of additional resources and help;+ Access to a web page full of links and resources to help you get ahead in their creative business. Who is presenting?Monica Davidson is an award-winning expert on the creative industries, who began her professional life as a freelance journalist and filmmaker. In 2014 Monica completed her Masters […]

  • ONLINE: Networking Tips and Techniques for Creatives

    Networking Tips and Techniques for Creatives is a surprisingly fun event designed to encourage creative people to get to know each other, while acknowledging the horror, and sharing a few tips at the same time. While it’s a vital skill in the creative industries, many practitioners consider networking to be the stuff of nightmares. Networking Tips and Techniques for Creatives combines education with the opportunity to practice in a safe and friendly environment while embracing the discomfort of the whole process and having a laugh. Tips that will be shared include:+ Success is before you start – preparing before the event;+ Mastering the art of the introduction;+ Overcoming shyness, awkwardness and the urge to run away;+ Dealing with difficult people;+ Getting the all-important follow-up right. You’ll learn how to network in the first half of the session, and practice your skills in the second half. What do I get? All participants of this workshop also receive:+ Lifetime access to a dedicated I HATE NETWORKING Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop is over;+ Access to additional free webinars to supplement the material covered in the workshop;+ The possibility of further one-to-one […]

  • BEGA: Recruiting and Retaining Volunteers

    IN PARTNERSHIP WITH SOUTH EAST ARTS Recruiting and Retaining Volunteers is critically important for small arts and cultural organisations, but it can also be difficult for under-resourced groups without the capacity for a recruitment strategy. Recruiting and Retaining Volunteers focuses on finding creative and realistic ways of recruiting and retaining volunteers while also working with the issues of limited capacity and resources, time and money. Participants will brainstorm with each other and learn more about: + Challenges And Successes – what has worked in terms of volunteer recruitment, and what hasn’t;+ The Empathy Map – A guided workshop using the tool of The Empathy Map to help organisations to find out more about what volunteers want from their experience.+ Strategies – Creative and practical strategies will be brainstormed and discussed for both recruitment and retention of new and existing volunteers. What do I get? All participants of this workshop also receive: + Lifetime access to a dedicated VOLUNTEERS Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop is over;+ Access to additional free webinars to supplement the material covered in the workshop;+ The possibility of further one-to-one business advice, mentoring and support from […]