WEBINAR: Creating Marketing Personas

Figuring out who your target market is can be a finicky business. The secret to any effective marketing campaign for a creative business is marketing personas. Creating these compelling caricatures that combine real data about your existing clients and market research can help guide your content creation, craft targeted marketing campaigns, and assist you in developing new products and services.

In this free webinar, we’ll explore:
+ Why customer or buyer personas are so important
+ Why you may need more than one
+ A step-by-step guide to creating effective personas
+ How to make your Personas useful everyday, and
+ How they can help your business thrive.

Creating Marketing Personas is tailored specifically to creative people who are (or want to be) self-employed, from students and start-ups to experienced freelancers and arts organisations.

What do I get?
All participants of this workshop also receive:
+ Lifetime access to a dedicated dropbox folder full of additional resources and help;
+ Free access to additional webinars that are permanently available to support this learning;
+ A dedicated webpage full of links and resources to help them get ahead in their creative business.

Who should enrol?
This workshop is ideal for creative businesses, arts practitioners, freelancers and anyone struggling with the marketing of their creative practice.

Who is presenting?
Lillie Brown is a freelance marketing strategist and Marketing Manager of Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative brains to digest. She walks clients through a comprehensive planning process to create simple to understand and actionable strategies to help them fulfil their vision – including Creative Plus Business!

What’s Creative Plus Business? 
We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness, tempered with a kind heart and a big dose of professionalism, is the key to helping creative people understand the boring basics of business.

What is NSW Business Connect? 
Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start or grow your small business. Creative Plus Business provides confidential, independent business advice and skills training for small and medium creative businesses across NSW as part of the NSW Government’s Business Connect program.

Accessibility: if you have any access requirements, please email hello@creativeplusbusiness.com

This workshop will take place on Zoom. You will receive the Zoom link in an email from Creative Plus Business prior to the workshop. Note: this workshop will not be recorded.

This workshop is sponsored by NSW Business Connect, a dedicated and personalised NSW Government program that provides trusted independent business advice and events to help you start, run, adapt or grow your small business.