WEBINAR: Empathy Mapping to Help You Understand your Clients

Sometimes it can seem near-impossible to figure out what your clients want, need, and desire. 

Enter: Empathy Mapping. 

It’s a simple process that helps you understand the problem your client is experiencing and how to craft an effective solution that will delight them. Additionally, it helps you to develop a deep shared understanding and empathy for other people.

In this free webinar, we’ll explore:
+ How you can use Empathy Mapping in your business
+ The key steps and elements in an Empathy Map Canvas
+ How to fill in your Empathy Map Canvas
+ What to do *after* you’ve filled in your canvas to implement the learnings
+ Tips for an effective Empathy Mapping session

What’s Included?
A 60-80 min webinar with our creative industries experts, plus lifetime access to additional resources and/or a special Dropbox folder containing more resources to support your learning.

Who should sign up?
Creative industries professionals and business people from start-up to established (Australia only, sorry!). We also welcome creative freelancers, soloists, students, start-ups and curious hobbyists.

Who’s the host? 
Monica Davidson, director and doyenne of Creative Plus Business, Monica Davidson, director and doyenne of Creative Plus Business, empathy extraordinaire,  and lover of all things map related (it runs in the family – she’s related to a pirate).

What’s Creative Plus Business? 
We’re a certified social enterprise dedicated to educating creative people and arts organisations about business skills. We help by sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness, tempered with a kind heart and a big dose of professionalism, is the key to helping creative people understand the boring basics of business.