FEATURED ARTICLE
What Clients Want
I‘ve been working a lot lately with creative practitioners who are really struggling with client management. They’re either attracting clients that micro-manage, or they’re dealing with clients who are incapable of describing what they want, or their clients are simply frustrating the hell out of them. All of which begs the question – what do clients really want? Firstly, clients need us to read between the lines. As creatives and business owners, we have a wide range of experiences and a diverse array of relationships that we’re experienced in. Sometimes, clients don't. They’re mostly used to dealing with employees, or they have systems and protocols in place to help them work out what...
SEARCH BY CATEGORY
Finance
Marketing
Business Basics
Wellbeing
OR SEARCH BY KEYWORD:
RECENT POSTS
F*ck Luck
My daughter is a talented writer. She’s been writing obsessively since she was small, and at the age of 14 some of her satirical writing was published by the State Library of Victoria. She was so...
Creative Innovation in the Regions
In September, Irene Lemon presented her monograph, Innovation Has A Creative Mother, at the Australian Regional Development Conference, with thanks to Regional Arts NSW and a QUICKS grant....
Woman of Influence: Geoffrey Jaeger in Conversation with Monica Davidson
In 2013, Geoffrey Jaeger enrolled in a three-day course at AFTRS* designed and facilitated by Monica Davidson: Running Your Own Creative Business. Since then, his life has never been quite...
Embracing Creative Isolation
Our wonderful advisor Robyn Saurine a visual artist, yogi and self-confessed empath. Here she talks candidly about the struggles of the creative cycle, working in isolation, and how to not...
How NOT to S.W.O.T
We highly recommend conducting the S.W.O.T analysis around here, as considering your strengths, weaknesses, opportunities and threats is a great planning tool. We also like the imaginative...
The Getting of Wisdom
If it wasn’t for unpaid work experience and interning when I was younger, I don’t think I would have progressed as far as I did in my chosen professions. I wrote words without pay, on the promise of...
The Business Plan is Dead
I have been writing and talking about business plans to creative people for a very long time, but recently (with the help of Linda Hailey), I’ve come to understand that the traditional business plan...
Quitting Time
It’s December, a time to look back over the achievements and mistakes of the last twelve months, and vow to make it all different or better or less sucky next year. It’s a time to reflect on the...
Copyright or Wrong?
Copyright or Wrong? You work it out with this short introduction to the rules, by Sharon Givoni*. Content on the internet is not ‘public domain’ and intellectual property rights exist in the...
Admin Tips for Creative Business
I spend a lot of time helping people tackle their admin, and I completely understand that it’s not the most exciting part of a creative day. In fact, most people hate it with a passion...
Adventures in Legal Land
I owe my whole business to a dodgy contract. When I was 23 I directed a telemovie for kids (the name of which I can’t share) which had the potential to become a feature film. It was my first big...
Indecision = Cost Benefit Analysis
In the 1930s a French engineer called Jules Dupuit introduced the concept of Cost-Benefit Analysis, and the world of indecision shifted on its axis. It's a nifty and simple process that helps...