By Monica Davidson Back in the days when I was still running my production company TwoShotMedia, I had a client called Margaret. She was in her mid-fifties, female, and a middle-manager in her...
Blog
LinkedIn for Creatives
By Monica Davidson In 2021, LinkedIn announced it had 756 million people use the site. By 2025 that number has grown to a staggering 1.2 billion, and yet creatives tend not to focus on LinkedIn as a...
Getting Organised for Disorganised People
By Lillie Brown Work. Family. Friends. Partners. Pets. Creative expression. Home maintenance. Eating well. Moving your body. Hobbies. Yikes… It’s a lot. As a clever, creative person, you...
The Power of a Values-Based Branding Strategy
By Lillie Brown Branding is undoubtedly one of the greatest assets your creative business has. Your distinctive look and feel encapsulates the essence of what you do, elevates your product or...
How To Be a Better Ally
By Pauline Clague In 2020, we have had highs and lows in the world when it comes to #BLM and #Indigenous rights. It is often a hard space for an Indigenous person to traverse through with the...
The Fear of Advice
By Monica Davidson I started freelancing over thirty years ago, and never considered that one day I would be a ‘proper’ business, until I opened my first production company in the early 1990s. At...
Plan A vs Plan B
By Monica Davidson So many young creatives embarking on their professional career are urged to have a Plan B. Once it becomes clear that their youthful enthusiasm for dancing or drawing or words is...
The Power of Rest
By Lillie Brown In a world where being busy is worn as a badge of honour, where needing extra hours in the day and being powered by caffeine is part of the ‘norm’, choosing rest is a radical act....
All Part of the Plan
By Monica Davidson When I started my first film production company about twenty-five years ago, I wrote a business plan for my fledgling company to try and encourage a loans officer from a big bank...
The Getting of Wisdom
If it wasn’t for unpaid work experience and interning when I was younger, I don’t think I would have progressed as far as I did in my chosen professions. I wrote words without pay, on the promise of...