Clients can sometimes be our best partners and collaborators. Building better relationships with them doesn’t just improve your overall business and boost your bottom line - it can also bring much-needed stability to a busy creative practice. But where, and how, do you start to train a client (so both parties benefit)?
‘Creative’s Guide to Marketing 'is a fun and practical workshop that reimagines marketing tactics to focus on building relationships and devising strategies that work for creative professionals, arts organisations, and small businesses.
Creative practitioners are often storytellers (regardless of medium), and the Story Trinity refers to a three pronged approach to marketing which can have an amazing impact on potential clients.
Presented in partnership with Arts Out West, ‘Tax Time for Creatives’ is a workshop that covers the basics of how tax works for creative professionals, the intersection between individual tax and small business, and how key creative tax rulings dictate the unique place that creative practitioners hold in the tax world.
AI is cramping our vibe, the economy is playing hard to get, and the news feels like a sci-fi thriller gone wrong—fun times! But rather than curling into a ball, doomscrolling, or throwing in the towel, the next THRIVE Connect event will try something radical… defiant optimism. We’re gathering Sydney’s sharpest creative minds to innovate, support each other, and rewrite the rules.
Pricing for Creatives is a practical workshop that covers the basics of figuring out the price point for creative work, including calculating costs and understanding the marketplace when charging for creative products and services.
Every creative needs to know the basic legal essentials to help them understand intellectual property, contracts and more, as well as the best places to go for help. This fun and relaxed workshop covers the necessary basics that are essential for surviving and thriving as an artist and creator, including common pitfalls and what resources you need to manage your legal affairs.
Most creative work needs an audience before it can be fully realised – whether that’s a theatrical production, an art exhibition, a novel, concert, game, or film. How do we find these elusive and essential people who can be a part of finalising our creative work? Finding Your Audience can help!