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  • WEBINAR: Balancing Act

    Balancing a creative career and a part-time job can be tricky. Where does one find the time? During this engaging discussion, our facilitator, Wendi Lanham, and two esteemed guests, Bali Padda and Sats Kramer, will share their personal experiences, triumphs, and lessons learned from running creative businesses while working part-time.  From balancing time commitments to managing finances and harnessing the power of creativity, they will delve into the realities of pursuing your passions alongside other professional obligations. What’s Included? A 60-minute webinar with our creative industries experts (which you can access later if you want), plus lifetime access to additional resources on our website containing more resources to support your learning. Who should sign up? Creative and arts practitioners, freelancers, start-ups, students and arts entrepreneurs from beginners to established (International sign-ups welcome!). We also welcome curious hobbyists and people from outside the arts. Who's hosting? Wendi Lanham is an actor, presenter, model, and the General Manager of Creative Plus Business. She has a wealth of experience combining business and creative practice and is well-versed in the myriad ways artists can make money in order to weather the famine and feast of creative income more effectively. Bali Padda is a freelance creative working in […]

  • ONLINE: Time Management for Creatives

    HOW TO MAKE THE TIME FOR EVERYTHING? This workshop answers the age-old question – how are we supposed to find the time to run a creative career, pursue our arts-based practice, and have a life as well? This fun and informal workshop discusses practical strategies to help you keep all the juggling balls in the air. Participants will also discuss the larger issues of:+ Setting and keeping goals;+ Staying motivated and understanding procrastination;+ Recognising self-sabotage, and;+ Finding the balance between being creative and making money. What do I get?  All participants of this workshop also receive:+ Lifetime access to a dedicated Time Management dropbox folder full of additional resources and help;+ Access to a website full of additional free resources.The workshop is relaxed and informal, you can ask all the questions you’ve never been able to ask before, and participants will also be given ample opportunity to network and get to know each other. Who should enrol? This workshop is ideal for recent graduates, freelancers and anyone struggling with time, work and creativity. It’s also relevant no matter what your profession – filmmakers, writers, designers, visual artists, musicians, composers, dancers, performers – everyone can benefit from a quick introduction or refresher to the basics […]

  • MORNINGTON: Beginner’s Guide to Marketing

    IN PARTNERSHIP WITH MORNINGTON PENINSULA SHIRE Marketing is one of the most despised and least understood aspects of running a creative business and being an arts entrepreneur. Most creatives hate to sell, and would rather be making than hustling. There is a simple secret to making marketing more palatable – understanding the strategy behind the sales will make a huge impact on your creative career. This down-to-earth and enjoyable workshop explores the mystery behind the marketing magic, specifically for creative professionals. We’ll also examine:+ The key elements of a successful marketing campaign;+ How to understand clients, customer and competitors;+ The deeper meaning of word-of-mouth marketing;+ The importance of social media;+ How to make a website with impact … and much more! Our Beginner’s Guide to Marketing workshop is tailored specifically to creative people who are (or want to be) self-employed, from students and start-ups to experienced freelancers and arts organisations. What do I get?All participants of this workshop also receive:+ Lifetime access to a dedicated Creative’s Guide to Marketing dropbox folder full of additional resources and help;+ Access to a dedicated webpage full of links and resources to help them get ahead in their creative business. Who should enrol?This workshop […]

  • WEBINAR: Picture Perfect

    Photography is a crucial part of effectively marketing your products. Learning how to take great photos of your creative work can be challenging—but the good news is, it's learnable!  In this webinar, we'll sit down with the fabulous Rachel Kimberley and get the lowdown on what it takes to shoot beautiful, captivating imagery of your work. Yes, even with your smartphone! You'll learn about lighting, angles, props, basic editing techniques, and we'll share a bunch of resources to help you on your way. What’s Included?A 60 min panel webinar with our creative industries experts, plus lifetime access to additional resources and/or a special Dropbox folder containing more resources to support your learning. Who should sign up?Creative industries professionals and business people from start-up to established (Australia only, sorry!). We also welcome creative freelancers, soloists, students, start-ups and curious hobbyists. Who's the host? Lillie Brown is a freelance marketing strategist and Marketing Manager of Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative brains to digest. She walks clients through a comprehensive planning process to create simple to understand and actionable strategies to help them fulfil […]

  • WEBINAR: Can A.I. and Artists Be Friends?

    AI is everywhere, causing strikes and changing lives while being debated all over the news. We creatives are torn between using AI on a regular basis (whether we know it or not) and staving off its terrible influences over our artistic expression and ownership. So, can we be friends with this new technology? Is it friend or foe, helper or hindrance, or just the way of the future? In this webinar our Doyenne Monica chats to Rita Arrigo, Strategic Engagement Manager at CSIRO National AI Centre, about how we can use AI to help us in our work, the ethical considerations of these technologies, and how we can prepare the inevitable disruptions and innovations that are coming our way. Part of our Lunchtime Learning series! What’s Included?A 60 min panel webinar with our creative industries experts, plus lifetime access to additional resources and/or a special Dropbox folder containing more resources to support your learning. Who should sign up?Creative industries professionals and business people from start-up to established (Australia only, sorry!). We also welcome creative freelancers, soloists, students, start-ups and curious hobbyists. Who's the host? Monica Davidson is an award-winning expert on the creative industries, who began her professional life as a […]

  • PENRITH: Pricing for Creatives

    IN PARTNERSHIP WITH PENRITH CITY COUNCIL Working out what to charge for creative products and services can be a colossal challenge. Where to even start? Pricing for Creatives is a practical workshop that covers the basics of figuring out the price point for creative work, including calculating costs and understanding what the market can bear. Pricing for Creatives is vital for anyone struggling to understand the value of their own work, and how to share that value with others.   Participants will also discuss the larger issues of:+ Understanding budgets, including the value of time;+ The psychology of pricing;+ Where cost and price overlap and intersect;+ Understanding the marketplace (and market research); + Creating loss leaders and more. What do I get? All participants of this workshop also receive:+ Lifetime access to a dedicated Pricing for Creatives Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop;+ Access to additional free webinars to supplement the material covered in the workshop;+ The possibility of further one-to-one business advice, mentoring and support from one of our creative industries business specialist advisors.All questions are welcome in this relaxed, safe and inclusive workshop. Participants are also encouraged to share their own experiences and network with their […]

  • ROSEBUD: Understanding Branding for Creatives

    IN PARTNERSHIP WITH MORNINGTON PENINSULA SHIRE Branding can be a tricky concept to comprehend and many creative freelancers and arts organisations don’t understand how to make it work. In a marketplace full of mixed marketing messages, a compelling brand can help a creative practitioner or organisation stand out from the crowd. Creatives who make the most of their branding can build a loyal community of clients and customers that are engaged and interested, willing to spend money, and happy to spread the word.  In this down-to-earth workshop, participants will learn about:+ The basic concepts of branding, and why it’s so important;+ Personal and professional branding, and how it applies to creative practitioners;+ The ingredients that make a compelling brand;+ Practical steps to help participants bring their branding A-Game What do I get?  All participants of this workshop also receive:+ Lifetime access to a dedicated Understanding Branding Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop is over;+ Access to additional free webinars to supplement the material covered in the workshop;+ The possibility of further one-to-one business advice, mentoring and support from one of our creative industries business specialist advisors.All questions are welcome in […]

  • WEBINAR: Redefining Success

    The traditional model of success looks something like this: get that job. Get that salary. Buy that house. Go on that holiday. Make that amount of money. We're stuck on the hamster wheel of constantly chasing more, to the detriment of our wellbeing and creativity. But what does success mean to you? By redefining our version of success, we can shape businesses and lives that are aligned with our dreams and goals, rather than adopting dominant societal narratives of what success 'should' look like. Part of our Evening Education series! What’s Included?A 60 min panel webinar with our creative industries experts, plus lifetime access to additional resources and/or a special Dropbox folder containing more resources to support your learning. Who should sign up?Creative industries professionals and business people from start-up to established (Australia only, sorry!). We also welcome creative freelancers, soloists, students, start-ups and curious hobbyists. Who's the host?Lillie Brown is a freelance marketing strategist and Marketing Manager of Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative brains to digest. She walks clients through a comprehensive planning process to create simple to understand […]

  • ONLINE: Wellbeing for Creative Business

    Working in the creative industries is both rewarding and strenuous, physically and mentally. How can practitioners maintain a relative balance between flourishing and falling, particularly when artistic output is built with emotion? WELLBEING FOR CREATIVE BUSINESS explores ways that creative professionals can purposely bring well-being practice into their everyday lives. Led by a creative industries and wellbeing specialist, this interactive workshop is a tonic to help practitioners remain creative for the long term. This online workshop focuses on the following topics: + The physical, mental and emotional aspects of Wellbeing;+ The most effective ways to define personal boundaries;+ Understanding imposter syndrome, self-critical thoughts and self-sabotage;+ How business tips can (surprisingly) help with wellbeing;+ Creative practice processes in the modern world, including managing blocks. What do I get? All participants of this workshop also receive: + Lifetime access to a dedicated BEING WELL Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop is over;+ Access to additional free webinars to supplement the material covered in the workshop;+ The possibility of further one-to-one business advice, mentoring and support from one of our creative industries business specialist advisors. All questions are welcome in this relaxed, safe and […]

  • NORTH RYDE: Social Media for Creatives

    IN PARTNERSHIP WITH CITY OF RYDE Social media is a complex and challenging marketing tool for a lot of creatives, who find it hard to strike the balance between constantly talking about themselves and ignoring the platforms entirely! This friendly and up-to-date workshop covers the basics of how to kickstart marketing using social media, with a focus on the main tools at your disposal and the strategy behind the socials. We’ll also cover:+ Understanding your Brand online+ Understanding your Tribe+ Choosing the right platform for your clients+ Tips and tricks on staying up to date … and much more! What do I get? All participants of this workshop also receive:+ Printed materials to help in class;+ Lifetime access to a dedicated Social Media for Creatives dropbox folder full of additional resources and help;+ Access to a website full of links and resources to help you get ahead in their creative business. Who should enrol?This workshop is ideal for recent graduates, freelancers and anyone struggling with the business aspects of their creativity. Who is presenting?Monica Davidson is an award-winning expert on the creative industries, who began her professional life as a freelance journalist and filmmaker. In 2014 Monica completed her Masters degree […]

  • ONLINE: Creative’s Guide to Marketing

    Marketing is one of the most despised and least understood aspects of running a creative business and being an arts entrepreneur. Most creatives hate to sell, and would rather be making than hustling. There is a simple secret to making marketing more palatable – understanding the strategy behind the sales will make a huge impact on your creative career. This down-to-earth and enjoyable workshop explores the mystery behind the marketing magic, specifically for creative professionals. We’ll also examine:+ The key elements of a successful marketing campaign;+ How to understand clients, customer and competitors;+ The deeper meaning of word-of-mouth marketing;+ The importance of social media;+ How to make a website with impact … and much more! Our Creative’s Guide to Marketing workshop is tailored specifically to creative people who are (or want to be) self-employed, from students and start-ups to experienced freelancers and arts organisations. What do I get?All participants of this workshop also receive:+ Lifetime access to a dedicated Creative’s Guide to Marketing dropbox folder full of additional resources and help;+ Access to a dedicated webpage full of links and resources to help them get ahead in their creative business. Who should enrol?This workshop is ideal for recent graduates, freelancers […]

  • WEBINAR: The Ripple Effect of Rest

    In a world where being busy is worn as a badge of honour, where needing extra hours in the day and being powered by caffeine is part of the ‘norm’, choosing rest is a radical act. Rest is a vital practice—for our wellbeing, creativity, and performance—but many of us find it challenging to escape the shackles of urgency culture and allow ourselves to slow down and simply be. To play the devil's advocate here, how productive are you when you’re exhausted, overextended, and uninspired? As a freelancer or small business owner, you are uniquely placed to rewrite the harmful paradigms that keep us exhausted and uninspired and craft a new way of working that is holistic, sustainable, and centres your health and wellbeing. In this conversation-style webinar, Lillie Brown will be joined by facilitator and somatics practitioner Emmie Rae to unpack the habits and beliefs that influence our complicated relationship with rest before exploring the generative nature of rest and how we can build it into our lives and businesses. And one final thing: rest is not something you need to earn. It's your birthright. Part of our Evening Education series! What’s Included?A 60 min panel webinar with our creative […]