FEATURED ARTICLE
The Art of Coffee
By Monica Davidson Coffee is certainly a powerful tool. It certainly has the power to help me dress, drive and think in the mornings, or kick on for a big night (how things have changed). Coffee can also make a significant impact on your marketing, if you do it with the right people. A coffee/tea meeting (or a cheeky after-work wine if appropriate) is a relatively achievable marketing task that can deliver tremendous results. However, it does take a thoughtful approach and an adherence to two very important rules: This is not a marketing tactic based on selling – this is an approach designed to help you build a trusting relationship with a potential (or existing) client. If you want...
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