Events

Views Navigation

Event Views Navigation

Today

  • WEBINAR: I Will Survive (Again)

    HERE WE GO AGAIN - a FREE webinar to help creative professionals work through the steps to financial, business and creative survival in the redux of trying times 2021. Yeehaw! Just as we started creeping out of the house, the doors have slammed shut yet again. Most of us are feeling worse than last time - it's the shittiest Groundhog Day ever, and we're over it.  In this  FREE webinar our doyenne Monica  Davidson will share ideas collected from our team of creative business experts for making it through the next passage of time, as best you can. She'll also offer free resources and tools to help you along the way.  We'll talk about (and get your thoughts on):+ Getting your finances in order;+ Managing your mental health;+ Marketing to stay afloat;+ Making new work;+ Diversifying income streams;+ Staying connected, and more! What’s included? A 90 minute webinar that you can interact with, ask questions of the host, and access later if you want to watch the recording. You also get access to additional resources on our website  to support you during this shitty time. Who should sign up? Any creative and arts practitioners, freelancers, start-ups,  students and arts entrepreneurs from beginners to […]

  • ONLINE: Beginner’s Guide to Marketing

    HATE SELLING? TRY STRATEGY INSTEAD. Marketing is one of the most despised and least understood aspects of running a creative business and being an arts entrepreneur. Most creatives hate to sell, and would rather be making than hustling. There is a simple secret to making marketing more palatable – understanding the strategy behind the sales will make a huge impact on your creative career. This down-to-earth and enjoyable workshop explores the mystery behind the marketing magic, specifically for creative professionals. We’ll also examine:+ the key elements of a successful marketing campaign;+ how to understand clients, customer and competitors;+ the deeper meaning of word-of-mouth marketing;+ the importance of social media;+ how to make a website with impact … and much more! What do I get?All participants of this workshop also receive:+ Lifetime access to a dedicated Beginners Guide to Marketing Dropbox folder full of additional resources and help;+ Access to a dedicated webpage full of links and resources to help them get ahead in their creative business. Who should enrol?This workshop is ideal for recent graduates, freelancers and anyone struggling with the marketing of their creative practice. Who is presenting?Lillie Brown is a freelance marketing strategist and Marketing Manager of Creative […]

  • ONLINE: LinkedIn for Creatives

    LINKEDIN IS NOT FOR CREATIVES… Actually, that’s where you’re wrong. LinkedIn is a fantastic tool for creatives but it does take a little bit of manipulation to make it work for you – and help you connect to potential clients and customers! In this interactive online workshop, creative practitioners can learn as a group about how to make the most of LinkedIn for their career. We’ll work together to:+ Finish your summary and experiences;+ Add media and info to your categories;+ Learn what makes a great photo and banner;+ Use a format for previous work that’s ideal for creative workers and freelancers;+ Discuss the strategy: posting, blogging and more. Come and join us for some light learning, a virtual glass of wine and the opportunity to work together get to know each other. You’ll also get to work together in a practical way on your own LinkedIn profile with the help of a professional! What do I get?All participants of this workshop also receive:+ Hands-on help with their LinkedIn profile;+ Additional resources, including a free webinar to remind them of key pointsYou also get free advice! All NSW participants are entitled to 4 x 1-hour CHAT sessions, with a creative […]

  • ONLINE: Understanding Branding

    HOW TO LAY THE FOUNDATIONS OF A COMPELLING BRAND Branding can be a tricky concept to comprehend and many creative freelancers and arts organisations don’t understand how to make it work. In a marketplace full of mixed marketing messages, a compelling brand can help a creative practitioner or organisation stand out from the crowd. Creatives who make the most of their branding can build a loyal community of clients and customers that are engaged and interested, willing to spend money, and happy to spread the word.  In this down-to-earth workshop, participants will learn about:+ The basic concepts of branding, and why it’s so important;+ Personal and professional branding, and how it applies to creative practitioners;+ The ingredients that make a compelling brand;+ Practical steps to help participants bring their branding A-Game What do I get?  All participants of this workshop also receive:+ Lifetime access to a dedicated Understanding Branding Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop is over;+ Access to additional free webinars to supplement the material covered in the workshop;+ The possibility of further one-to-one business advice, mentoring and support from one of our creative industries business specialist advisors.All questions […]

  • WEBINAR: Creating Marketing Personas

    Figuring out who your target market is can be a finicky business. The secret to any effective marketing campaign for a creative business is marketing personas. Creating these compelling caricatures that combine real data about your existing clients and market research can help guide your content creation, craft targeted marketing campaigns, and assist you in developing new products and services. In this free webinar, we'll explore:+ Why customer or buyer personas are so important+ Why you may need more than one+ A step-by-step guide to creating effective personas+ How to make your Personas useful everyday, and+ How they can help your business thrive. Creating Marketing Personas is tailored specifically to creative people who are (or want to be) self-employed, from students and start-ups to experienced freelancers and arts organisations. What do I get?All participants of this workshop also receive:+ Lifetime access to a dedicated dropbox folder full of additional resources and help;+ Free access to additional webinars that are permanently available to support this learning;+ A dedicated webpage full of links and resources to help them get ahead in their creative business. Who should enrol?This workshop is ideal for creative businesses, arts practitioners, freelancers and anyone struggling with the marketing […]

  • WEBINAR: Empathy Mapping to Help You Understand your Clients

    Sometimes it can seem near-impossible to figure out what your clients want, need, and desire.  Enter: Empathy Mapping.  It's a simple process that helps you understand the problem your client is experiencing and how to craft an effective solution that will delight them. Additionally, it helps you to develop a deep shared understanding and empathy for other people.In this free webinar, we'll explore:+ How you can use Empathy Mapping in your business+ The key steps and elements in an Empathy Map Canvas+ How to fill in your Empathy Map Canvas+ What to do *after* you've filled in your canvas to implement the learnings+ Tips for an effective Empathy Mapping session What’s Included?A 60-80 min webinar with our creative industries experts, plus lifetime access to additional resources and/or a special Dropbox folder containing more resources to support your learning. Who should sign up?Creative industries professionals and business people from start-up to established (Australia only, sorry!). We also welcome creative freelancers, soloists, students, start-ups and curious hobbyists. Who’s the host? Monica Davidson, director and doyenne of Creative Plus Business, Monica Davidson, director and doyenne of Creative Plus Business, empathy extraordinaire,  and lover of all things map related (it runs in the family - […]

  • ONLINE: Talking About… Your Website!

    WE KNOW WE NEED ONE – BUT WHERE TO START? A website is so much more than a passive online portfolio display. It can be a centralised place to showcase services, a marketing tool to share stories, and an educational platform to help clients understand your craft. Talking About.. Your Website is a practical and comprehensive workshop that examines the best ways for creatives to present their websites, with real-life examples of best practice, and helpful resources for DIY design. Tips that will be shared include:+ Why? Outlining the goals for your website;+ Making a Site Map and organising the content;+ Do It Yourself or Hire a Designer? The pros and cons of each;+ Choosing the best platform for a DIY website;+ Thinking SHOP not GALLERY.Resources and links will be shared throughout the workshop to help guide participants. What do I get? All participants of this workshop also receive:+ Lifetime access to a dedicated Talking About.. Your Website Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop is over;+ Access to additional free webinars to supplement the material covered in the workshop;+ The possibility of further one-to-one business advice, mentoring and support from […]

  • WEBINAR: Managing Uncertainty

    When it comes to managing your anxiety around the uncertainty of the future and regulating your mood, it can be difficult to know where to begin. When you add running a business and pursuing your creative practice on top of this, things can get overwhelming!  We've teamed up with expert Sport and Performance Psychologist Chelsea Carpenter for Managing Uncertainty, a free conversation-style webinar with Monica Davidson. They'll discuss the challenges currently facing creatives and how to mitigate them, and share a bunch of simple, actionable strategies that you can implement into your day to reduce your anxiety and improve your wellbeing.  We'll also cover:+ How to recover when you're burnt out and exhausted+ How to keep going when things feel futile+ How to reconnect to your creativity in times of emotional distress As usual, you can expect a handful of supplementary resources to help support your mental health and wellbeing. Ideal for: Creative practitioners at all stages of practice who are struggling to keep all the juggling balls in the air and manage pandemic-related stress. Who’s hosting? Monica Davidson, director and doyenne of Creative Plus Business, will be joined by the fabulous Chelsea Carpenter, a registered Sport and Performance Psychologist who has a […]

  • ONLINE: Being Well

    MAINTAINING HEALTH AND WELLBEING IN THE CREATIVE INDUSTRIES Working in the creative industries is both rewarding and strenuous, physically and mentally. How can practitioners maintain relative balance between flourishing and falling, particularly when artistic output is built with emotion? Wellbeing for Business explores ways that creative professionals can purposely bring wellbeing practice into their everyday lives. Led by a creative industries and wellbeing specialist, this interactive workshop is a tonic to help practitioners remain creative for the long term. The workshop focuses on the following topics:+ The physical, mental and emotional aspects of Wellbeing;+ The most effective ways to define personal boundaries;+ Understanding imposter syndrome, self-critical thoughts and self-sabotage;+ How business tips can (surprisingly) help with wellbeing;+ Creative practice processes in the modern world, including managing blocks.What do I get?All participants of this workshop also receive:+ Lifetime access to a dedicated BEING WELL Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop is over;+ Access to additional free webinars to supplement the material covered in the workshop;+ The possibility of further one-to-one business advice, mentoring and support from one of our creative industries business specialist advisors.All questions are welcome in this relaxed, safe […]

  • ONLINE: How to Start a Creative Business

    LET'S GET READY TO RUMBLE! Curious about turning your creative practice into a fully-fledged small business?  This fun and friendly workshop will cover all the essentials you’ll need to get the basics right and avoid some of the most common pitfalls for creatives as they enter the world of self-employment and freelancing.  You will learn all the following, with a focus on the arts and creative industries :+ Making a plan for your start-up journey+ Understanding ABNs, structures, business names and licences+ Getting ready for the money+ Preparing for the market+ Where to go for more (free) help. What do I get?  All participants of this workshop also receive:+ Lifetime access to a Dropbox folder jam-packed with resources+ A Creative Business Start-Up Checklist+ A One Page Creative Business and Marketing Plan+ The option of more one-to-one advice from a creative business specialist.All questions are welcome in this relaxed, safe and inclusive workshop. Participants are also encouraged to share their own experiences and network with their fellow practitioners. Who is presenting?Monica Davidson is an award-winning expert on the creative industries, who began her professional life as a freelance journalist and filmmaker. In 2014 Monica completed her Masters degree in Screen Arts […]

  • ONLINE: Money is NOT a Dirty Word

    THERE ARE SOME (PRETTY FABULOUS) DIRTY WORDS OUT THERE, BUT MONEY IS NOT ONE OF THEM The starving artist is a pervasive idea, and in reality many creative people struggle in self-employment because money is a constant battle. This isn’t always just due to lack of funds. Creative practitioners sometimes need the basics of business money and financial literacy explained in a way that is easy to understand. This online workshop helps to bridge that gap in financial literacy with an entertaining and real-world discussion of money that makes sense to the artistic brain. The most common financial questions that creatives have are answered, including:+ How do I weather the ups and downs of creative income?+ Do I have to keep working for free?+ What should I charge? How do I work that out?+ What’s the deal with cash flow and budgets?+ How do I invoice? How do I enforce an invoice?+ What’s the deal with tax, and what is cloud accounting?+ Where can I go for more help? This online workshop will be relaxed and informal. You can ask all the questions you have never been able to ask before and will have ample opportunity to network and get […]

  • WEBINAR: Social Media Storytelling for Creatives

    As humans, we are hungry for connection and historically, this has come in the form of storytelling. Social Media provides a new and interesting way to share stories that are both a surefire way to humanise your brand and create deeper connections with your customers and clients. In this free webinar, we'll explore the different ways you can weave stories into your copy and how to ensure your tales are engaging to help you connect with your clients on a deeper level. We'll examine:+ The Power of Storytelling+ Telling Stories with Words and Images+ Using Video Effectively+ Choosing the Right Social Media Platform+ How to Stay Up To Date Social Media Storytelling for Creatives is tailored specifically to creative people who are (or want to be) self-employed, from students and start-ups to experienced freelancers and arts organisations. What do I get?All participants of this workshop also receive:+ Lifetime access to a dedicated dropbox folder full of additional resources and help;+ Free access to additional webinars that are permanently available to support this learning;+ A dedicated webpage full of links and resources to help them get ahead in their creative business. Who should enrol?This workshop is ideal for creative businesses, arts […]