Events

Views Navigation

Event Views Navigation

Today

  • WEBINAR: Crafting Copy for Creatives

    Copywriting is the backbone of marketing and when it's done well, makes your reader react. It's how you motivate, encourage, and convince your audience to engage with your business and buy what you have to sell. Crafting good copy requires top-tier writing skills, a lot of research, passion, and a big dose of empathy. It's also crucial when it comes to building your brand, establishing your authority, and generating trust. Good copy does a lot to shape the future of your business and position yourself in the market—there's a lot riding on your words! With this in mind, we have recruited copywriter-tuned-lawyer Anita Siek of Wordfetti to explore the tenets of good copywriting, the psychology behind words that convert, and how to write effective copy that's bursting with personality and pizazz. You won't want to miss this one! We'll explore:+ What copywriting *actually* is and why it's so important+ The psychology of persuasive copywriting+ The role empathy plays in your words and marketing+ Injecting your copy with your values and personality+ and so much more! We'll share a bunch of resources to help you stay up to date and keep track of changes and you'll have the opportunity to get […]

  • ONLINE: Selling Online for Creatives

    THE BASICS OF STARTING AN ONLINE STORE Selling online and using e-commerce can be overwhelming at first, especially for creatives – where to begin? This beginner’s course is ideal for any creatives who have products or services ready to sell, but no idea how to get their online sales set up. With a focus on the arts and creative industries, this workshop will cover:+ The pros and cons of selling online+ Preparing for the basics – bank accounts, cloud accounting and stock management+ Choosing an eCommerce model+ Understanding the Customer Experience+ The legal checklist+ Marketing your Online Store… and more! At the completion of the workshop you will have:+ Lifetime access to a Dropbox folder jam-packed with resources+ A One-Page Creative Business and Marketing Plan+ The option of more one-to-one advice from a creative business specialist. All questions are welcome in this relaxed, safe and inclusive webinar. Participants are also encouraged to share their own experiences and network with their fellow practitioners. Who is presenting?Lillie Brown is a freelance marketing strategist and Marketing Manager of Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative […]

  • ONLINE: Time Management for Creatives

    HOW TO MAKE THE TIME FOR EVERYTHING? This workshop answers the age-old question – how are we supposed to find the time to run a creative career, pursue our arts-based practice, and have a life as well? This fun and informal workshop discusses practical strategies to help you keep all the juggling balls in the air. Participants will also discuss the larger issues of:+ Setting and keeping goals;+ Staying motivated and understanding procrastination;+ Recognising self-sabotage, and;+ Finding the balance between being creative and making money. What do I get?  All participants of this workshop also receive:+ Lifetime access to a dedicated Time Management dropbox folder full of additional resources and help;+ Access to a website full of additional free resources.The workshop is relaxed and informal, you can ask all the questions you’ve never been able to ask before, and participants will also be given ample opportunity to network and get to know each other. Who should enrol? This workshop is ideal for recent graduates, freelancers and anyone struggling with time, work and creativity. It’s also relevant no matter what your profession – filmmakers, writers, designers, visual artists, musicians, composers, dancers, performers – everyone can benefit from a quick introduction or refresher to the basics […]

  • CHIPPENDALE: Creative Business Networking

    Networking can be nerve-wracking, but not when you have experts to help you! Designed to encourage creative people to get to know each other, our Creative Business Networking event will acknowledge the scary nature of networking, while teaching you how to get it just right. Creative Business Networking combines education with the opportunity to practice skills in a safe and friendly environment, while embracing the discomfort of the whole process and having a laugh. You might even have some fun. Some of the fabulous and friendly Creative Plus Business facilitators will be in attendance, saying hello and sharing one (or two) of their nifty networking tips to help you learn how to live your best networking life! What do I get? All participants of this workshop also receive:+ Lifetime access to a dedicated NETWORKING Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop is over;+ Access to additional free webinars to supplement the material covered in the workshop;+ The possibility of further one-to-one business advice, mentoring and support from one of our creative industries business specialist advisors. All questions are welcome in this relaxed, safe and inclusive workshop. Participants are also encouraged to […]

  • WEBINAR: Using Case Studies for Creative Marketing

    Simple Storytelling = Effortless Marketing. Marketing is one of the most despised and least understood aspects of running a creative business and being an arts entrepreneur. In this webinar, Using Case Studies for Creative Marketing, we will look into what we call the Story Trinity, the three corners of a perfect marketing triangle. These are: case studies, proof of portfolio, and testimonials. Using Case Studies for Creative Marketing will teach you how to make your marketing much easier. This webinar will go through the elements of a Story Trinity, including: + How to write a compelling Case Study;+ Tips on best Portfolio materials;+ How to request a Testimonial;+ Getting Permission;+ Where and How to Feature the Story Trinity in your marketing;+ Examples — and more! We'll share a bunch of resources to help you stay up to date and keep track of changes. What’s Included?A 60-minute webinar with our creative industries experts, plus lifetime access to additional resources on our website containing more resources to support your learning. Who should sign up?Creative and arts practitioners, freelancers, start-ups, students and arts entrepreneurs from beginners to established (International sign-ups welcome!). We also welcome curious hobbyists and people from outside the arts. Who […]

  • ONLINE: Social Media for Creatives

    DOES SOCIAL MEDIA HURT YOUR BRAIN? Social media is a complex and challenging marketing tool for a lot of creatives, who find it hard to strike the balance between constantly talking about themselves and ignoring the platforms entirely! This friendly and up-to-date workshop covers the basics of how to kickstart marketing using social media, with a focus on the main tools at your disposal and the strategy behind the socials. We’ll also cover:+ Understanding your Brand online+ Understanding your Tribe+ Choosing the right platform for your clients+ Tips and tricks on staying up to date … and much more! What do I get? All participants of this workshop also receive:+ Printed materials to help in class;+ Lifetime access to a dedicated Social Media for Creatives dropbox folder full of additional resources and help;+ Access to a website full of links and resources to help you get ahead in their creative business. Who should enrol?This workshop is ideal for recent graduates, freelancers and anyone struggling with the business aspects of their creativity. Who is presenting?Lillie Brown is a freelance marketing strategist and Marketing Manager of Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and […]

  • ONLINE: LinkedIn for Creatives

    LINKEDIN IS NOT FOR CREATIVES… Actually, that’s where you’re wrong. LinkedIn is a fantastic tool for creatives but it does take a little bit of manipulation to make it work for you – and help you connect to potential clients and customers! In this interactive online workshop, creative practitioners can learn as a group about how to make the most of LinkedIn for their career. We’ll work together to:+ Finish your summary and experiences;+ Add media and info to your categories;+ Learn what makes a great photo and banner;+ Use a format for previous work that’s ideal for creative workers and freelancers;+ Discuss the strategy: posting, blogging and more. Come and join us for some light learning, a virtual glass of wine and the opportunity to work together get to know each other. You’ll also get to work together in a practical way on your own LinkedIn profile with the help of a professional! What do I get?All participants of this workshop also receive:+ Hands-on help with their LinkedIn profile;+ Additional resources, including a free webinar to remind them of key pointsYou also get free advice! All NSW participants are entitled to 4 x 1-hour CHAT sessions, with a creative […]

  • ONLINE: Being Well

    Working in the creative industries is both rewarding and strenuous, physically and mentally. How can practitioners maintain a relative balance between flourishing and falling, particularly when artistic output is built with emotion? BEING WELL explores ways that creative professionals can purposely bring well-being practice into their everyday lives. Led by a creative industries and wellbeing specialist, this interactive workshop is a tonic to help practitioners remain creative for the long term. This online workshop focuses on the following topics: + The physical, mental and emotional aspects of Wellbeing;+ The most effective ways to define personal boundaries;+ Understanding imposter syndrome, self-critical thoughts and self-sabotage;+ How business tips can (surprisingly) help with wellbeing;+ Creative practice processes in the modern world, including managing blocks. What do I get? All participants of this workshop also receive: + Lifetime access to a dedicated BEING WELL Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop is over;+ Access to additional free webinars to supplement the material covered in the workshop;+ The possibility of further one-to-one business advice, mentoring and support from one of our creative industries business specialist advisors. All questions are welcome in this relaxed, safe and inclusive workshop. […]

  • WEBINAR: Rich, Creative Life

    What does it mean to live a rich creative life? After living through a pandemic and innumerable disasters over the past few years, many of us are yearning for deeper connections to our people, practice, and purpose. Living a life that lights us up requires us to be proactive—but what does this look like on a practical level? And what do we do when the space between where we are now and where we want to be looks more like a canyon than a gap? In this conversation-style webinar, Lillie Brown will be joined by the enigmatic Dr. Kate Smith to explore the concept of a rich creative life. Together, they'll delve into the tenets of a rich creative life; Kate's golden Rule of Three, what it means to be an embodied creator, how to sustain change in our lives, and the potency of deep self-knowledge. If you want to create, play, and live a meaningful life, this conversation is for you. What’s Included? A 60 minute webinar with our creative industries experts (which you can access later if you want), plus lifetime access to additional resources on our website containing more resources to support your learning. Who should sign […]

  • ONLINE: How to Start a Creative Business

    LET’S GET READY TO RUMBLE! Curious about turning your creative practice into a fully-fledged small business?  This fun and friendly workshop will cover all the essentials you’ll need to get the basics right and avoid some of the most common pitfalls for creatives as they enter the world of self-employment and freelancing.  You will learn all the following, with a focus on the arts and creative industries :+ Making a plan for your start-up journey+ Understanding ABNs, structures, business names and licences+ Getting ready for the money+ Preparing for the market+ Where to go for more (free) help. What do I get?  All participants of this workshop also receive:+ Lifetime access to a Dropbox folder jam-packed with resources+ A Creative Business Start-Up Checklist+ A One Page Creative Business and Marketing Plan+ The option of more one-to-one advice from a creative business specialist.All questions are welcome in this relaxed, safe and inclusive workshop. Participants are also encouraged to share their own experiences and network with their fellow practitioners. Who is presenting?Wendi Lanham is an actor, presenter, model, and the Business Manager of Creative Plus Business. She has a wealth of experience combining business and creative practice and is well-versed in the […]

  • WEBINAR: Your Year in Review 2022

     2022 has been a bit of a wild one —some bits we loved, some bits we... loved a bit less — and we want you to take a moment to pause, breathe, and reflect on the last twelve months.   Grab a cup of tea (or your preferred alcoholic beverage, lord knows you deserve it!) and tune in for a guided reflection process about the challenges and triumphs in your creative business this year. This free webinar helps you take a moment to have a guided think (and share) about the challenges and triumphs of the year:  + How did you cope? Have you survived — or even thrived?+ Were you able to measure any kind of success? Or adapt your goals to the new world?+ How are your personal and business values?+ Is your S.W.O.T up to date?+ How's your Core Business going, and will you continue in 2023?+ Did your marketing achieve what you wanted?+ Are your clients happy?+ What did you learn? What are you proud of? + How does 2023 look from here? What’s Included? A 45-60 minute webinar with our creative industries experts (which you can access later if you want), plus lifetime access to additional resources on our […]

  • ONLINE: Creative’s Guide to Marketing

    Marketing is one of the most despised and least understood aspects of running a creative business and being an arts entrepreneur. Most creatives hate to sell, and would rather be making than hustling. There is a simple secret to making marketing more palatable – understanding the strategy behind the sales will make a huge impact on your creative career. This down-to-earth and enjoyable workshop explores the mystery behind the marketing magic, specifically for creative professionals. We’ll also examine:+ The key elements of a successful marketing campaign;+ How to understand clients, customer and competitors;+ The deeper meaning of word-of-mouth marketing;+ The importance of social media;+ How to make a website with impact … and much more! Our Creative’s Guide to Marketing workshop is tailored specifically to creative people who are (or want to be) self-employed, from students and start-ups to experienced freelancers and arts organisations. What do I get?All participants of this workshop also receive:+ Lifetime access to a dedicated Creative’s Guide to Marketing dropbox folder full of additional resources and help;+ Access to a dedicated webpage full of links and resources to help them get ahead in their creative business. Who should enrol?This workshop is ideal for recent graduates, freelancers […]