FEATURED ARTICLE
Multi-Hat Marketing
by Monica Davidson Wearing multiple professional ‘hats’ is the reality of most creative people’s lives. According to the latest Artist as Workers report from Creative Australia, more than 80% of professional creatives are juggling freelancing and employment, in both arts and non-arts jobs, across all manner of professions. It’s sometimes called the ‘slashie’ phenomenon, where an artist can easily be an actor / model / writer / director / designer… the more ‘hats’ we can wear, the more ways we have of making money, and the more likely we are to survive and thrive. It can be exhausting, but it makes sense from a commercial point of view, if we think of ourselves that way. All...
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