ADELAIDE HILLS: Artselerate SA

ADELAIDE HILLS: Artselerate SA

Submit Your Application Download the Program In Partnership with the Government of South Australia’s Office for Small and Family Business. ARTSELERATE SA is a unique program specifically for creative practitioners and arts professionals that combines all the...
The Habit of Goals

The Habit of Goals

By Monica Davidson The start of the year is a traditional time to set some goals, announce our intentions, decide on our resolutions, and set ourselves up for failure. Harsh, perhaps, but we’ve all been there. Full of beans for living our best lives in January,...
Don’t Try This: Anti-Marketing

Don’t Try This: Anti-Marketing

By Lillie Brown Marketing is just as powerful when it’s driven in reverse. Anti-marketing is a guerrilla marketing approach underpinned by principles of reverse psychology that deliberately goes against the grain. It subverts traditional marketing strategies that...
Package Pricing Pointers

Package Pricing Pointers

By Monica Davidson Creative businesses are often very resistant to setting a fixed price for their services. Goods and products? Sure. It would be weird to put your jewellery or garments on Etsy without attaching a price—but for services, it just seems wrong. It’s a...
Unicorns vs Workhorses

Unicorns vs Workhorses

By Monica Davidson I invented the ‘Unicorns and Workhorses’ analogy many years ago now, as shorthand for one of my clients who was struggling with trying to work out the balance between her creative work that paid money, and the artistic work that she valued for more...