by Monica Davidson Running a creative business, whether you’re an early stage freelancer or a more experienced arts company, means exploring amazing and diverse options both within and without. Your brain is probably buzzing with a hundred different ideas, and your...
by Monica Davidson Wearing multiple professional ‘hats’ is the reality of most creative people’s lives. According to the latest Artist as Workers report from Creative Australia, more than 80% of professional creatives are juggling freelancing and employment, in both...
Submit Your Application Download the Program In Partnership with the Government of South Australia’s Office for Small and Family Business. ARTSELERATE SA is a unique program specifically for creative practitioners and arts professionals that combines all the...
By Monica Davidson The start of the year is a traditional time to set some goals, announce our intentions, decide on our resolutions, and set ourselves up for failure. Harsh, perhaps, but we’ve all been there. Full of beans for living our best lives in January,...
By Lillie Brown Marketing is just as powerful when it’s driven in reverse. Anti-marketing is a guerrilla marketing approach underpinned by principles of reverse psychology that deliberately goes against the grain. It subverts traditional marketing strategies that...
