SURRY HILLS: Networking Tips for Creatives

SURRY HILLS: Networking Tips for Creatives

TAKE THE PAIN OUT OF EVERYBODY’S LEAST FAVOURITE TACTIC Networking Tips for Creatives is a surprisingly fun event designed to encourage creative people to get to know each other, while acknowledging the horror, and sharing a few tips at the same time. While it’s a...
ONLINE: Creative’s Guide to Marketing

ONLINE: Creative’s Guide to Marketing

Marketing is one of the most despised and least understood aspects of running a creative business and being an arts entrepreneur. Most creatives hate to sell, and would rather be making than hustling. There is a simple secret to making marketing more palatable –...
LinkedIn for Creatives

LinkedIn for Creatives

By Monica Davidson In 2021, LinkedIn announced that a staggering 756 million people use the site, and yet creatives tend not to focus on LinkedIn as a marketing tool. Monica Davidson (CEO of Creative Plus Business) and Stephen Byrne (friend of C+B* and Staffing...
What Clients Want

What Clients Want

I‘ve been working a lot lately with creative practitioners who are really struggling with client management. They’re either attracting clients that micro-manage, or they’re dealing with clients who are incapable of describing what they want, or their clients are...
The Business Plan is Dead

The Business Plan is Dead

I have been writing and talking about business plans to creative people for a very long time, but recently (with the help of Linda Hailey), I’ve come to understand that the traditional business plan is actually dead. Creative people still come and see me because they...