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  • WEBINAR: Tax Time for Creatives (Auslan)

    It's almost the end of the financial year, which means it's time to get your money stuff in order. It's not much fun, but a few simple tips and tricks (and a friendly face) can help. This FREE webinar will help you get organised in time for EOFY and take the terror out of tax. Creatives, you are not alone! NOTE: This workshop will be Auslan-interpreted.   We'll be looking at: + The key creative tax rulings you need to know; + Are you a hobby or a business? + How to work out your deductions; + Easy tips and tricks for record-keeping; + Cloud Accounting suggestions; + Preparing for TAX (eugh!); + Better financial habits for next year. Who should sign up? Creative industries professionals and business people from start-up to established (Australia only, sorry!). We also welcome creative freelancers, soloists, students, start-ups, and curious hobbyists.  Who's the host with le most? Monica Davidson, director and doyenne of Creative Plus Business, teacher of tax and record keeping, lover of financial organisation, and super fun at parties. What's Creative Plus Business? We're a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in […]

  • ONLINE: Cashflow for Creatives

    UNDERSTAND THOSE DOLLAR DOLLAR BILLS, Y’ALL Understanding how to manage the flow of money in and out of a creative business is always a challenge – and in a pandemic, even more so. The roller coaster of income and expenses, the ‘famine and the feast’, can be managed – but only with some expert advice and real-world examples to help. Cashflow for Creatives is an interactive online workshop that guides participants as they learn more about the irregularity of income that accompanies creative business, and how to manage their cash flow through practical tools and steps (NOT formulas). With a focus on the arts and creative industries, this workshop will cover:+ The reality of managing the Famine and the Feast+ Understanding and creating your budgets+ Tips from a pro to help ‘regularise’ your cashflow+ Getting organised – and staying that way At the completion of the workshop you will have:+ Lifetime access to a Cashflow for Creatives Dropbox folder jam-packed with resources+ A workbook to help with the practical elements of the workshop+ The option of more one-to-one advice from a creative business specialist All questions are welcome in this relaxed, safe and inclusive workshop. Participants are also encouraged to […]

  • WEBINAR: The Future of Social Media

    Do you ever feel like you can't keep up with the constant changes on social media? When you're trying to market your business, the constant changes on social media can feel overwhelming and disheartening. The social media landscape is constantly evolving—change is the only thing that is guaranteed. In this webinar, Lillie Brown will be joined by digital marketing expert Jordan Lomax for a conversation-style webinar to discuss what the future of social media looks like and how artists and creatives can leverage this landscape to their advantage and build an engaged and committed following. We'll explore:+ The evolving nature of social media+ How content types are changing and what you can do to minimise your content creation load+ What creatives need to do on social to achieve their business goals+ Trends—friend or foe?+ Predictions for social media+ The reality of censorship and shadowbanning We'll share a bunch of resources to help you stay up to date and keep track of changes and you'll have the opportunity to get your questions answered by our expert presenters. What’s Included? A 90 minute webinar with our creative industries experts (which you can access later if you want), plus lifetime access to additional resources […]

  • ONLINE: Five Tips for Freelance Creatives

    FREELANCING IS TRICKY – AND INEVITABLE Freelancing in the creative industries is a fact of life. Even curious hobbyists and serial employees will need to understand the basics – not to mention those who have chosen to freelance professionally in their craft. Five Tips for Freelance Creatives is a fast, funny and practical presentation specifically designed for creative practitioners with absolutely no business skills, to help them get the five most important elements of creative freelancing just right. Participants will learn more about:+ Setting goals and planning the self-employment journey;+ Understanding and handling money matters;+ The key to managing time better;+ The basic beginnings of marketing, and+ Fostering a cheer squad and juggling the realities of combining art and business.We’ll also share more resources and tax, superannuation, and business registration. All questions are welcome in this relaxed, safe and inclusive workshop. Participants are also encouraged to share their own experiences and network with their fellow practitioners. What do I get? All participants of this workshop also receive:+ Lifetime access to a dedicated Freelance Five Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop;+ Access to additional free webinars to supplement the material covered […]

  • ONLINE: Creative’s Guide to Marketing

    HATE SELLING? TRY STRATEGY INSTEAD. Marketing is one of the most despised and least understood aspects of running a creative business and being an arts entrepreneur. Most creatives hate to sell, and would rather be making than hustling. There is a simple secret to making marketing more palatable – understanding the strategy behind the sales will make a huge impact on your creative career. This down-to-earth and enjoyable workshop explores the mystery behind the marketing magic, specifically for creative professionals. We’ll also examine:+ The key elements of a successful marketing campaign;+ How to understand clients, customer and competitors;+ The deeper meaning of word-of-mouth marketing;+ The importance of social media;+ How to make a website with impact … and much more! Our Creative’s Guide to Marketing workshop is tailored specifically to creative people who are (or want to be) self-employed, from students and start-ups to experienced freelancers and arts organisations. What do I get?All participants of this workshop also receive:+ Lifetime access to a dedicated Creative’s Guide to Marketing dropbox folder full of additional resources and help;+ Access to a dedicated webpage full of links and resources to help them get ahead in their creative business. Who should enrol?This workshop is […]

  • ONLINE: LinkedIn for Creatives

    LINKEDIN IS NOT FOR CREATIVES… Actually, that’s where you’re wrong. LinkedIn is a fantastic tool for creatives but it does take a little bit of manipulation to make it work for you – and help you connect to potential clients and customers! In this interactive online workshop, creative practitioners can learn as a group about how to make the most of LinkedIn for their career. We’ll work together to:+ Finish your summary and experiences;+ Add media and info to your categories;+ Learn what makes a great photo and banner;+ Use a format for previous work that’s ideal for creative workers and freelancers;+ Discuss the strategy: posting, blogging and more. Come and join us for some light learning, a virtual glass of wine and the opportunity to work together get to know each other. You’ll also get to work together in a practical way on your own LinkedIn profile with the help of a professional! What do I get?All participants of this workshop also receive:+ Hands-on help with their LinkedIn profile;+ Additional resources, including a free webinar to remind them of key pointsYou also get free advice! All NSW participants are entitled to 4 x 1-hour CHAT sessions, with a creative […]

  • DARLINGHURST: Artselerate Cohort 3

    Artselerate is a unique combination of business incubator, start-up accelerator, creative collaboration, and networking opportunity that creates a fast and practical approach to business and strategic planning specifically for creative practitioners and arts organisations. Artselerate helps participants complete their strategic business and marketing plans, with practical actions ready to be implemented, and creates a continued connection with other creative professionals through a guided peer mentoring program and ongoing connection to experts. Artselerate is a program designed for creative practitioners at any stage of their professional development — it's a melting pot of experiences, attitudes, and ideas to get your planning done! You could be... An individual artist or maker from any area of the creative industryA recent graduate or fledgling freelancer just getting startedSomeone representing a small creative organisation or arts not-for-profitA leader from a mid-sized arts or screen organisation who doesn't have the financial resources to hire a consultant or participate in a more expensive program. Plus you must be over 18, and live and/or work in the City of Sydney LGA. We welcome keen beans from any area of practice, including screen, music, performing arts, design, fashion, visuals arts, writing, and multi-arts. Ideally, you are committed to improving your […]

  • ONLINE: Selling Online for Creatives

    THE BASICS OF STARTING AN ONLINE STORE Selling online and using e-commerce can be overwhelming at first, especially for creatives – where to begin? This beginner’s course is ideal for any creatives who have products or services ready to sell, but no idea how to get their online sales set up. With a focus on the arts and creative industries, this workshop will cover:+ The pros and cons of selling online+ Preparing for the basics – bank accounts, cloud accounting and stock management+ Choosing an eCommerce model+ Understanding the Customer Experience+ The legal checklist+ Marketing your Online Store… and more! At the completion of the workshop you will have:+ Lifetime access to a Dropbox folder jam-packed with resources+ A One-Page Creative Business and Marketing Plan+ The option of more one-to-one advice from a creative business specialist. All questions are welcome in this relaxed, safe and inclusive webinar. Participants are also encouraged to share their own experiences and network with their fellow practitioners. Who is presenting?Lillie Brown is a freelance marketing strategist and Marketing Manager of Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative […]

  • ONLINE: Brand Storytelling

    Compelling copy can make or break your brand. With more and more brands popping up in the digital space on the daily, it is more important than ever to do something that stops the scroll and connects the soul. Enter: killer copy.Writing with personality, pizazz and purpose doesn't come easily to every Jenny on the block, so we've enlisted the puntastic and professional support of Carmen Hawker from CARMEN GET IT! to share her tricks of the trade to help you craft copy that makes people feel, fall in love and keep comin' back for more. Carmen will join Lillie Brown in a conversation-style webinar to explore how creative types can better tell their story through copy and campaigns, and how they can refine their unique brand voice to stand out like a zesty zebra in a pack of mules.Together they will dive headfirst into understanding your target market and how to hook 'em in, before splashing around in the deep end of despair that is About pages. You will strut away with more courage and confidence to unleash your inner stripey horse and three things to action right away to zhuzh up your website and social media copy. *Run, […]

  • ONLINE: Being Well

    Working in the creative industries is both rewarding and strenuous, physically and mentally. How can practitioners maintain a relative balance between flourishing and falling, particularly when artistic output is built with emotion? BEING WELL explores ways that creative professionals can purposely bring well-being practice into their everyday lives. Led by a creative industries and wellbeing specialist, this interactive workshop is a tonic to help practitioners remain creative for the long term. This online workshop focuses on the following topics: + The physical, mental and emotional aspects of Wellbeing;+ The most effective ways to define personal boundaries;+ Understanding imposter syndrome, self-critical thoughts and self-sabotage;+ How business tips can (surprisingly) help with wellbeing;+ Creative practice processes in the modern world, including managing blocks. What do I get? All participants of this workshop also receive: + Lifetime access to a dedicated BEING WELL Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop is over;+ Access to additional free webinars to supplement the material covered in the workshop;+ The possibility of further one-to-one business advice, mentoring and support from one of our creative industries business specialist advisors. All questions are welcome in this relaxed, safe and inclusive workshop. […]

  • ONLINE: Pricing for Creatives

    CREATIVE COSTING, PRICING AND SHARING YOUR WORTH Working out what to charge for creative products and services can be a colossal challenge. Where to even start? Pricing for Creatives is a practical workshop that covers the basics of figuring out the price point for creative work, including calculating costs and understanding what the market can bear. Pricing for Creatives is vital for anyone struggling to understand the value of their own work, and how to share that value with others.   Participants will also discuss the larger issues of:+ Understanding budgets, including the value of time;+ The psychology of pricing;+ Where cost and price overlap and intersect;+ Understanding the marketplace (and market research); + Creating loss leaders and more. What do I get? All participants of this workshop also receive:+ Lifetime access to a dedicated Pricing for Creatives Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop;+ Access to additional free webinars to supplement the material covered in the workshop;+ The possibility of further one-to-one business advice, mentoring and support from one of our creative industries business specialist advisors.All questions are welcome in this relaxed, safe and inclusive workshop. Participants are also encouraged to share their own experiences and […]

  • ONLINE: Social Media for Creatives

    DOES SOCIAL MEDIA HURT YOUR BRAIN? Social media is a complex and challenging marketing tool for a lot of creatives, who find it hard to strike the balance between constantly talking about themselves and ignoring the platforms entirely! This friendly and up-to-date workshop covers the basics of how to kickstart marketing using social media, with a focus on the main tools at your disposal and the strategy behind the socials. We’ll also cover:+ Understanding your Brand online+ Understanding your Tribe+ Choosing the right platform for your clients+ Tips and tricks on staying up to date … and much more! What do I get? All participants of this workshop also receive:+ Printed materials to help in class;+ Lifetime access to a dedicated Social Media for Creatives dropbox folder full of additional resources and help;+ Access to a website full of links and resources to help you get ahead in their creative business. Who should enrol?This workshop is ideal for recent graduates, freelancers and anyone struggling with the business aspects of their creativity. Who is presenting?Lillie Brown is a freelance marketing strategist and Marketing Manager of Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and […]