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  • WEBINAR: Can A.I. and Artists Be Friends?

    AI is everywhere, causing strikes and changing lives while being debated all over the news. We creatives are torn between using AI on a regular basis (whether we know it or not) and staving off its terrible influences over our artistic expression and ownership. So, can we be friends with this new technology? Is it friend or foe, helper or hindrance, or just the way of the future? In this webinar our Doyenne Monica chats to Rita Arrigo, Strategic Engagement Manager at CSIRO National AI Centre, about how we can use AI to help us in our work, the ethical considerations of these technologies, and how we can prepare the inevitable disruptions and innovations that are coming our way. Part of our Lunchtime Learning series! What’s Included?A 60 min panel webinar with our creative industries experts, plus lifetime access to additional resources and/or a special Dropbox folder containing more resources to support your learning. Who should sign up?Creative industries professionals and business people from start-up to established (Australia only, sorry!). We also welcome creative freelancers, soloists, students, start-ups and curious hobbyists. Who's the host? Monica Davidson is an award-winning expert on the creative industries, who began her professional life as a […]

  • PENRITH: Pricing for Creatives

    IN PARTNERSHIP WITH PENRITH CITY COUNCIL Working out what to charge for creative products and services can be a colossal challenge. Where to even start? Pricing for Creatives is a practical workshop that covers the basics of figuring out the price point for creative work, including calculating costs and understanding what the market can bear. Pricing for Creatives is vital for anyone struggling to understand the value of their own work, and how to share that value with others.   Participants will also discuss the larger issues of:+ Understanding budgets, including the value of time;+ The psychology of pricing;+ Where cost and price overlap and intersect;+ Understanding the marketplace (and market research); + Creating loss leaders and more. What do I get? All participants of this workshop also receive:+ Lifetime access to a dedicated Pricing for Creatives Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop;+ Access to additional free webinars to supplement the material covered in the workshop;+ The possibility of further one-to-one business advice, mentoring and support from one of our creative industries business specialist advisors.All questions are welcome in this relaxed, safe and inclusive workshop. Participants are also encouraged to share their own experiences and network with their […]

  • ROSEBUD: Understanding Branding for Creatives

    IN PARTNERSHIP WITH MORNINGTON PENINSULA SHIRE Branding can be a tricky concept to comprehend and many creative freelancers and arts organisations don’t understand how to make it work. In a marketplace full of mixed marketing messages, a compelling brand can help a creative practitioner or organisation stand out from the crowd. Creatives who make the most of their branding can build a loyal community of clients and customers that are engaged and interested, willing to spend money, and happy to spread the word.  In this down-to-earth workshop, participants will learn about:+ The basic concepts of branding, and why it’s so important;+ Personal and professional branding, and how it applies to creative practitioners;+ The ingredients that make a compelling brand;+ Practical steps to help participants bring their branding A-Game What do I get?  All participants of this workshop also receive:+ Lifetime access to a dedicated Understanding Branding Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop is over;+ Access to additional free webinars to supplement the material covered in the workshop;+ The possibility of further one-to-one business advice, mentoring and support from one of our creative industries business specialist advisors.All questions are welcome in […]

  • WEBINAR: Redefining Success

    The traditional model of success looks something like this: get that job. Get that salary. Buy that house. Go on that holiday. Make that amount of money. We're stuck on the hamster wheel of constantly chasing more, to the detriment of our wellbeing and creativity. But what does success mean to you? By redefining our version of success, we can shape businesses and lives that are aligned with our dreams and goals, rather than adopting dominant societal narratives of what success 'should' look like. Part of our Evening Education series! What’s Included?A 60 min panel webinar with our creative industries experts, plus lifetime access to additional resources and/or a special Dropbox folder containing more resources to support your learning. Who should sign up?Creative industries professionals and business people from start-up to established (Australia only, sorry!). We also welcome creative freelancers, soloists, students, start-ups and curious hobbyists. Who's the host?Lillie Brown is a freelance marketing strategist and Marketing Manager of Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative brains to digest. She walks clients through a comprehensive planning process to create simple to understand […]

  • ONLINE: Wellbeing for Creative Business

    Working in the creative industries is both rewarding and strenuous, physically and mentally. How can practitioners maintain a relative balance between flourishing and falling, particularly when artistic output is built with emotion? WELLBEING FOR CREATIVE BUSINESS explores ways that creative professionals can purposely bring well-being practice into their everyday lives. Led by a creative industries and wellbeing specialist, this interactive workshop is a tonic to help practitioners remain creative for the long term. This online workshop focuses on the following topics: + The physical, mental and emotional aspects of Wellbeing;+ The most effective ways to define personal boundaries;+ Understanding imposter syndrome, self-critical thoughts and self-sabotage;+ How business tips can (surprisingly) help with wellbeing;+ Creative practice processes in the modern world, including managing blocks. What do I get? All participants of this workshop also receive: + Lifetime access to a dedicated BEING WELL Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop is over;+ Access to additional free webinars to supplement the material covered in the workshop;+ The possibility of further one-to-one business advice, mentoring and support from one of our creative industries business specialist advisors. All questions are welcome in this relaxed, safe and […]

  • NORTH RYDE: Social Media for Creatives

    IN PARTNERSHIP WITH CITY OF RYDE Social media is a complex and challenging marketing tool for a lot of creatives, who find it hard to strike the balance between constantly talking about themselves and ignoring the platforms entirely! This friendly and up-to-date workshop covers the basics of how to kickstart marketing using social media, with a focus on the main tools at your disposal and the strategy behind the socials. We’ll also cover:+ Understanding your Brand online+ Understanding your Tribe+ Choosing the right platform for your clients+ Tips and tricks on staying up to date … and much more! What do I get? All participants of this workshop also receive:+ Printed materials to help in class;+ Lifetime access to a dedicated Social Media for Creatives dropbox folder full of additional resources and help;+ Access to a website full of links and resources to help you get ahead in their creative business. Who should enrol?This workshop is ideal for recent graduates, freelancers and anyone struggling with the business aspects of their creativity. Who is presenting?Monica Davidson is an award-winning expert on the creative industries, who began her professional life as a freelance journalist and filmmaker. In 2014 Monica completed her Masters degree […]

  • ONLINE: Creative’s Guide to Marketing

    Marketing is one of the most despised and least understood aspects of running a creative business and being an arts entrepreneur. Most creatives hate to sell, and would rather be making than hustling. There is a simple secret to making marketing more palatable – understanding the strategy behind the sales will make a huge impact on your creative career. This down-to-earth and enjoyable workshop explores the mystery behind the marketing magic, specifically for creative professionals. We’ll also examine:+ The key elements of a successful marketing campaign;+ How to understand clients, customer and competitors;+ The deeper meaning of word-of-mouth marketing;+ The importance of social media;+ How to make a website with impact … and much more! Our Creative’s Guide to Marketing workshop is tailored specifically to creative people who are (or want to be) self-employed, from students and start-ups to experienced freelancers and arts organisations. What do I get?All participants of this workshop also receive:+ Lifetime access to a dedicated Creative’s Guide to Marketing dropbox folder full of additional resources and help;+ Access to a dedicated webpage full of links and resources to help them get ahead in their creative business. Who should enrol?This workshop is ideal for recent graduates, freelancers […]

  • WEBINAR: The Ripple Effect of Rest

    In a world where being busy is worn as a badge of honour, where needing extra hours in the day and being powered by caffeine is part of the ‘norm’, choosing rest is a radical act. Rest is a vital practice—for our wellbeing, creativity, and performance—but many of us find it challenging to escape the shackles of urgency culture and allow ourselves to slow down and simply be. To play the devil's advocate here, how productive are you when you’re exhausted, overextended, and uninspired? As a freelancer or small business owner, you are uniquely placed to rewrite the harmful paradigms that keep us exhausted and uninspired and craft a new way of working that is holistic, sustainable, and centres your health and wellbeing. In this conversation-style webinar, Lillie Brown will be joined by facilitator and somatics practitioner Emmie Rae to unpack the habits and beliefs that influence our complicated relationship with rest before exploring the generative nature of rest and how we can build it into our lives and businesses. And one final thing: rest is not something you need to earn. It's your birthright. Part of our Evening Education series! What’s Included?A 60 min panel webinar with our creative […]

  • WEBINAR: The Psychology of Social Proof

    Humans are inherently social creatures—our desire for connection, community, and belonging are hardwired into us on a physiological level. Through a marketing lens, it's important to understand that this psychological phenomenon influences our purchasing decisions. If we're weighing up whether to buy a product or service, we naturally want to hear about other people's experiences—did it meet and exceed their needs? Was it worth the investment? Do they recommend it? We could harp on all day long about how wonderful our offering is, but this only gets us so far. Enter: social proof. In a marketing context, social proof is evidence that other people have purchased and found value in a product or service offered by a business. And it can take many forms—case studies, testimonials, user generated content, PR and so much more. It's a powerful (and underrated!) tactic to boost your brand reputation, legitimise your offerings, and demonstrate the value you provide. In this webinar, Lillie Brown will sit down with Mia Fileman to explore how small businesses and freelancers can harness the power of social proof to supercharge their credibility and stand out in a sea of competition. Part of our Lunchtime Learning series! What’s Included?A 60 […]

  • MORNINGTON: Social Media for Creatives

    IN PARTNERSHIP WITH MORNINGTON PENINSULA SHIRE Social media is a complex and challenging marketing tool for a lot of creatives, who find it hard to strike the balance between constantly talking about themselves and ignoring the platforms entirely! This friendly and up-to-date workshop covers the basics of how to kickstart marketing using social media, with a focus on the main tools at your disposal and the strategy behind the socials. We’ll also cover:+ Understanding your Brand online+ Understanding your Tribe+ Choosing the right platform for your clients+ Tips and tricks on staying up to date … and much more! What do I get? All participants of this workshop also receive:+ Printed materials to help in class;+ Lifetime access to a dedicated Social Media for Creatives dropbox folder full of additional resources and help;+ Access to a website full of links and resources to help you get ahead in their creative business. Who should enrol?This workshop is ideal for recent graduates, freelancers and anyone struggling with the business aspects of their creativity. Who is presenting?Monica Davidson is an award-winning expert on the creative industries, who began her professional life as a freelance journalist and filmmaker. In 2014 Monica completed her Masters degree […]

  • PARRAMATTA: Diversify Your Creative Income

    IN PARTNERSHIP WITH ACE PARRAMATTA Creative businesses often need help to brainstorm all the possible ways to diversify their income streams (especially now!) and become more financially sustainable. Diversify Your Creative Income is an interactive workshop that allows participants to discuss the various general ways that creatives can make money (including services, goods and passive income), and includes practical exercises to help brainstorm those ideas. This workshop examines:+ Identifying your Core and Complementary Skills;+ The Minimum Viable Offering;+ Using a Skills Audit to inspire ideas;+ How to identify a ‘good’ idea;+ Helpful resources and more! What do I get?All participants of this workshop also receive:+ Lifetime access to a dedicated Diversify Your Creative Income Dropbox folder full of additional resources and help;+ Access to a dedicated webpage full of links and resources to help them get ahead in their creative business. Who should enrol?This workshop is ideal for recent graduates, freelancers and anyone struggling with time, work and creativity. It’s also relevant no matter what your profession – filmmakers, writers, designers, visual artists, musicians, composers, dancers, performers – everyone can benefit from a quick introduction or refresher to the basics of time management and setting goals. Who is presenting?Wendi Lanham […]

  • BONDI BEACH: Networking Tips for Creatives

    IN PARTNERSHIP WITH WAVERLEY COUNCIL Networking Tips for Creatives is a surprisingly fun event designed to encourage creative people to get to know each other, while acknowledging the horror, and sharing a few tips at the same time. While it’s a vital skill in the creative industries, many practitioners consider networking to be the stuff of nightmares. Networking Tips for Creatives combines education with the opportunity to practice in a safe and friendly environment while embracing the discomfort of the whole process and having a laugh. Tips that will be shared include:+ Success is before you start – preparing before the event;+ Mastering the art of the introduction;+ Overcoming shyness, awkwardness and the urge to run away;+ Dealing with difficult people;+ Getting the all-important follow-up right. You’ll learn how to network in the first half of the session, and practice your skills in the second half. What do I get? All participants of this workshop also receive:+ Lifetime access to a dedicated I HATE NETWORKING Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop is over;+ Access to additional free webinars to supplement the material covered in the workshop;+ The possibility of further […]